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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, Anarchy Extracts has demonstrated notable fluctuations in the Concentrates category over the last few months of 2024. The brand's ranking started at 13th in September, dipped to 16th in October, surged to an impressive 7th in November, but then slipped back to 12th in December. This movement suggests a dynamic market presence with potential for growth, as evidenced by the significant increase in sales from October to November. However, maintaining a consistent top 10 position seems to be a challenge, indicating potential volatility or increased competition in the category.
Conversely, Anarchy Extracts' performance in the Pre-Roll category in Michigan is less prominent, with the brand not breaking into the top 30 until December, where it ranked 87th. This absence in the rankings for several months could suggest either a strategic focus on other categories or difficulties in gaining traction within the Pre-Roll market. The late entry into the rankings might indicate recent efforts to capture market share or a response to changing consumer preferences. This contrast between categories highlights the brand's varying success across different product lines and suggests areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of concentrates in Michigan, Anarchy Extracts has demonstrated notable resilience and adaptability. Over the last quarter of 2024, Anarchy Extracts experienced fluctuations in its ranking, peaking at 7th place in November before settling at 12th in December. This movement indicates a competitive positioning amidst dynamic market conditions. Notably, 710 Labs consistently maintained a higher ranking, though it showed a downward trend from 5th to 9th place, suggesting potential market share erosion. Meanwhile, Lit Labs made significant strides, climbing from 39th to 13th place, reflecting a robust sales growth trajectory. Rkive Cannabis also displayed volatility, with rankings fluctuating dramatically, yet ending the year close to Anarchy Extracts at 10th place. The data suggests that while Anarchy Extracts faces stiff competition, particularly from brands like 710 Labs and Lit Labs, its ability to improve rank and maintain solid sales figures positions it as a formidable player in the Michigan concentrates market.
Notable Products
In December 2024, Anarchy Extracts' top-performing product was White Widow Infused Pre-Roll (1.3g), securing the number one rank with notable sales of 3,324 units. Orange Pineapple Infused Pre-Roll (1.3g) followed closely at the second position, an impressive rise from its previous rank of first in September 2024. Cherry Fritter Infused Pre-Roll (1.3g) held the third position, marking its first appearance in the top ranks. Strawberry Kiwi Infused Pre-Roll (1.3g) and Kush Mints #11 Crumble (1g) rounded out the top five, both making strong debuts at fourth and fifth positions, respectively. This month saw a significant reshuffling in rankings, with new entries and shifts indicating dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
