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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Anarchy Extracts has shown a commendable performance in the Concentrates category. Over the summer months, the brand climbed from the 13th position in June to the 10th position by August, before settling at the 11th rank in September. This upward trajectory, particularly the rise in ranking through the summer, indicates a growing consumer interest and possibly an effective marketing or distribution strategy. The sales figures reflect a peak in August, which suggests a strong demand during that period, although there was a noticeable dip in September. This fluctuation is worth noting as it might indicate seasonal trends or competition dynamics in the Michigan market.
Conversely, in the Pre-Roll category within Michigan, Anarchy Extracts did not make it to the top 30 brands until July, where they debuted at the 87th position. By August, they had improved slightly to the 80th rank. The absence from the top 30 in June could be seen as a challenge for the brand in this category, suggesting either a late entry or difficulty in gaining traction compared to competitors. Although there was a slight improvement over the months, the brand's presence in this category remains modest. This presents an area of potential growth if Anarchy Extracts can leverage their strengths from the Concentrates category to enhance their Pre-Roll offerings.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Anarchy Extracts has shown a consistent performance, maintaining a strong presence within the top 15 brands from June to September 2024. Despite facing stiff competition, Anarchy Extracts experienced a slight dip in rank from 10th in August to 11th in September, although its sales remained robust, indicating a healthy demand for its products. Notably, Ice Kream Hash Co. has been a formidable competitor, consistently ranking higher than Anarchy Extracts, except in August when it dropped to 11th. Meanwhile, Cloud Cover (C3) and Redemption have shown fluctuations in their rankings, with Cloud Cover (C3) peaking at 10th in July and Redemption climbing to 13th in September. Interestingly, Society C made a significant leap from 23rd in August to 10th in September, suggesting a potential emerging threat. These dynamics highlight the competitive pressure in the market, urging Anarchy Extracts to innovate and strategize to maintain and improve its market position.
Notable Products
In September 2024, Orange Pineapple Infused Pre-Roll (1.3g) emerged as the top-performing product for Anarchy Extracts, climbing to the number one rank with sales of 2,739 units. Drip Station Sugar (1g) secured the second position, indicating strong consumer interest in concentrates. Lemon Cherry Cheesecake Sugar (1g) followed closely in third place, maintaining its momentum from previous months. Sugar Shack Budder (1g) achieved fourth rank, while Cherry Inferno Crumble (1g) rounded out the top five, dropping from its earlier fourth-place ranking in July. The data suggests a notable shift towards infused pre-rolls and concentrates, with Orange Pineapple Infused Pre-Roll showing significant growth from its third-place position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
