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Nov-2024
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Overview
Market Insights Snapshot
Angel (OR) has shown a consistent and impressive performance in the Oregon Tincture & Sublingual category, maintaining the top rank from August through November 2024. Despite a slight decline in sales from August to November, the brand has managed to hold its leading position, indicating strong consumer loyalty and market presence. This consistency in the top spot highlights Angel (OR)'s dominance in this category, making it a key player in the Oregon market. However, in the Topical category, Angel (OR) experienced some fluctuations, with its rank dropping out of the top 30 for two months before reappearing at the sixth position in November. This movement suggests potential challenges in maintaining a stable market share in the Topical category.
In contrast, Angel (OR) did not maintain a significant presence in the Vapor Pens category, ranking 96th in August and not appearing in the top 30 in subsequent months. This absence from the top rankings could indicate a need for strategic adjustments or increased competition within the category. The brand's performance across these categories highlights its strengths and areas for growth, particularly in maintaining its leadership in Tincture & Sublingual while seeking opportunities to improve its standing in other categories. The varying performance across product lines underscores the dynamic nature of the cannabis market in Oregon, where consumer preferences and competitive pressures constantly evolve.
Competitive Landscape
In the Oregon Tincture & Sublingual category, Angel (OR) has maintained a consistent lead, holding the top rank from August to November 2024. This stability in rank underscores its strong market presence despite fluctuations in sales figures. Notably, Farmer's Friend Extracts has consistently held the second position, with sales figures that are significantly lower than Angel (OR)'s, indicating a substantial gap between the two leading brands. Meanwhile, Hapy Kitchen has shown some volatility, dropping to fourth place in October before regaining its third-place position in November. This competitive landscape highlights Angel (OR)'s robust market dominance, suggesting that while competitors like Farmer's Friend Extracts and Hapy Kitchen are formidable, they have yet to challenge Angel (OR)'s leadership effectively.
Notable Products
In November 2024, the top-performing product for Angel (OR) was Platinum OG (1g) from the Flower category, which climbed to the number one rank, demonstrating a significant increase in sales to 1648 units. THC Unflavored Tincture (1000mg) moved to the second position, maintaining strong sales figures with a notable increase from the previous month. The CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD, 1000mg THC, 1000mg CBN, 1000mg CBG, 1oz) secured the third spot, although it saw a slight decrease in sales compared to October. The CBD Flavorless Hemp Tincture (1500mg CBD, 30ml) dropped to fourth place, continuing a downward trend in sales over the past months. Meanwhile, the CBD Flavorless Hemp Tincture Drops (6000mg CBD, 30ml) maintained its fifth-place ranking, with stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
