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Jul-2024
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Overview
Market Insights Snapshot
AO Extracts has shown notable performance in the Colorado market, particularly in the Concentrates category. Over the past few months, the brand has climbed from a rank of 31 in April to 23 by July, indicating a positive upward trend. This movement suggests an increasing acceptance and preference for AO Extracts' products among consumers in Colorado. However, the Vapor Pens category paints a different picture. Despite a brief dip in June where the brand fell out of the top 50, AO Extracts managed to recover to the 43rd spot in July. This fluctuation highlights potential volatility or competitive pressure in the Vapor Pens market segment.
Interestingly, AO Extracts' sales figures reflect these ranking movements. In the Concentrates category, even though sales slightly decreased from $98,372 in May to $74,347 in July, the brand still managed to improve its ranking. This indicates that while overall sales might be down, AO Extracts is outperforming competitors who are experiencing even steeper declines. Conversely, in the Vapor Pens category, the brand's sales saw a rebound in July after a significant drop in June, which corresponds with its improved ranking. This recovery suggests that AO Extracts is resilient and capable of regaining market share quickly in the face of adversity.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, AO Extracts has experienced notable fluctuations in rank and sales over the past few months. Despite a dip in June 2024, where it fell to 53rd place, AO Extracts managed to regain its position to 43rd by July 2024. This recovery is significant when compared to competitors like Concentrate Supply Co., which showed a more consistent improvement from 57th in April to 44th in July, and Classix, which maintained a relatively stable rank around the 40s. Meanwhile, Green Treets demonstrated a steady climb, reaching 42nd in July from 55th in April. The sales performance of AO Extracts, although lower in June, showed a promising rebound in July, indicating potential for further growth. In contrast, My Brother's Flower saw a significant rise from 61st to 45th, suggesting increased competition. These dynamics highlight the volatile yet competitive nature of the Vapor Pens market in Colorado, where AO Extracts must continue to innovate and adapt to maintain and improve its market position.
Notable Products
In July 2024, the top-performing product from AO Extracts was Black Velvet Wax (1g) in the Concentrates category, maintaining its number one rank with sales of 448 units. Crank Yankerz Wax (1g) also in the Concentrates category ranked second. Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category secured the third position, dropping from its previous top rank in April. Gummy Bear Distillate Cartridge (1g) held the fourth spot, consistent with its ranking in May. Strawnana Distillate Cartridge (1g) in the Vapor Pens category was ranked fifth, showing a slight decline from its third position in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
