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Nov-2024
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Overview
Market Insights Snapshot
AO Extracts has shown a dynamic performance in the Colorado market, particularly within the Concentrates category. In August 2024, they ranked 27th, and despite a slight dip in September to 29th, they made a significant leap to 14th place by October. This improvement is noteworthy as it highlights a strong upward trend. However, their ranking dropped to 20th in November, suggesting some volatility in their market position. Such fluctuations might point to varying consumer preferences or competitive movements within the state.
In the Vapor Pens category within Colorado, AO Extracts did not make it into the top 30 in August, indicating a weaker presence or perhaps early-stage efforts in this segment. By September, they improved to 35th place, although they experienced minor setbacks with rankings of 40th and 38th in October and November, respectively. This suggests a struggle to maintain a consistent foothold in this competitive category, despite some initial progress. The data reflects an opportunity for AO Extracts to further strategize to enhance their position in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, AO Extracts has shown a dynamic performance over recent months. From August to November 2024, AO Extracts improved its rank from 46th to 38th, indicating a positive trend in market positioning. This upward movement is significant, especially when compared to competitors like 710 Labs, which also improved its rank from 54th to 37th, and Jetty Extracts, which fluctuated but ended at 35th. Despite these gains, AO Extracts faces challenges from brands like Binske, which saw a decline from 26th to 39th, and TREES, which dropped from 29th to 41st. These shifts suggest a competitive market where AO Extracts is gaining traction, but must continue to innovate and adapt to maintain its upward trajectory in sales and ranking.
Notable Products
In November 2024, the top-performing product for AO Extracts was the Grape Runtz Distillate Cartridge (1g) from the Vapor Pens category, which ascended to the number one rank with notable sales of 948 units. The Lemonade Kush Distillate Cartridge (1g) also showed strong performance, securing the second rank, moving up from its previous absence in October. Apricot Scone Wax (1g) made a significant debut at the third position within the Concentrates category. Meanwhile, the Blackberry Kush Distillate Cartridge (1g) dropped to fourth place, down from its fifth rank in October. Lastly, the Blue Raz Distillate Cartridge (1g) entered the rankings at fifth place, showcasing a competitive landscape among vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
