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Nov-2024
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Overview
Market Insights Snapshot
In Ohio, Ascension's performance in the Flower category has experienced notable fluctuations over the months from August to November 2024. Initially ranked at 28th in August, the brand slipped out of the top 30 in September and October, before making a comeback to 29th place in November. This movement suggests a volatile presence in the Ohio market, with a peak in sales during August followed by a significant drop in the subsequent months. Such trends could indicate challenges in maintaining market share or competition from other brands, which may have impacted their consistency in rankings.
Across other states and categories, Ascension's absence from the top 30 rankings indicates potential areas for growth or reevaluation of strategies to penetrate those markets effectively. The lack of visibility in other regions might point to either a focus on specific markets like Ohio or challenges in scaling their operations to achieve broader recognition. The brand's fluctuating performance could be a result of various factors, including consumer preferences, competitive dynamics, or marketing efforts, and understanding these elements could be crucial for Ascension to strategize future movements.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Ascension has experienced fluctuations in its market position over the past few months. Notably, Ascension's rank shifted from 28th in August 2024 to 29th in November 2024, indicating a slight decline in its competitive standing. This period also saw a decrease in sales, aligning with its drop in rank. In comparison, Find. demonstrated a strong performance, climbing to 17th place in October before dropping to 28th in November, suggesting a volatile yet competitive presence. Meanwhile, Galenas maintained a relatively stable position, ending November at 27th, which could imply a more consistent market approach. Ohio Clean Leaf closely mirrored Ascension's trajectory, ending at 30th in November, while Verano remained outside the top 20 throughout the period. These dynamics highlight the competitive pressures Ascension faces, emphasizing the need for strategic adjustments to regain and enhance its market position.
Notable Products
In November 2024, the top-performing product for Ascension was Ice Cream Cake (2.83g) in the Flower category, securing the first rank with notable sales of 1385. Animal Mints (2.83g) followed closely in second place, showing a strong return to the rankings from previous months. Blue Boi (14.15g) maintained a consistent presence, ranking third, while Waken Cake (2.83g) held steady at fourth. Original Mandarin Cookies Smalls (14.15g) made its debut in the rankings at fifth place. The rankings indicate a dynamic shift from previous months, especially with Ice Cream Cake rising from third in October to top the list in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
