.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ascension has shown a notable presence in the Ohio market, particularly in the Flower category. Over the months from June to September 2024, Ascension's ranking in Ohio improved considerably, breaking into the top 30 in July with a rank of 27 and maintaining a presence through September, albeit slightly declining to rank 30. This indicates a positive trend in their market penetration and consumer acceptance in Ohio's competitive cannabis landscape. The brand's ability to climb from a rank of 39 in June to 27 in July suggests strategic movements that have bolstered their market presence, possibly hinting at effective marketing strategies or product improvements during this period.
Despite the positive movement in Ohio, it's worth noting that Ascension did not appear in the top 30 rankings in other states or provinces for the Flower category during the same period. This absence suggests potential areas for growth and expansion, as they have yet to make a significant impact outside of Ohio. The fluctuation in their ranking within Ohio, while maintaining a position within the top 30, indicates both challenges and opportunities in sustaining and building upon their current market share. This dynamic performance in Ohio could serve as a case study for Ascension as they strategize for broader market penetration and category leadership across different regions.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Ascension has demonstrated notable progress in its market positioning over the months from June to September 2024. Initially ranked at 39th in June, Ascension climbed to 27th in July, maintaining a steady presence in the top 30 by August and September. This upward trajectory in rank coincides with a significant increase in sales, particularly from June to August, indicating a strengthening market presence. In contrast, Galenas, which started at a higher rank of 16th in June, experienced a decline, dropping to 31st by September. Similarly, Kynd Cannabis Company and Herbal Wellness LLC both struggled to maintain consistent top 20 rankings, with Kynd Cannabis Company falling out of the top 30 by September. Meanwhile, Ohio Clean Leaf showed a more stable performance, closely trailing Ascension with a rank of 29th in September. These dynamics suggest that Ascension's strategic initiatives may be effectively capturing market share from competitors, positioning it as a rising contender in the Ohio flower market.
Notable Products
In September 2024, Ascension's top-performing product was Sugar Shop (2.83g) in the Flower category, maintaining its first-place ranking from the previous two months, with sales reaching 3,093 units. Ice Cream Cake (2.83g) made a significant leap, moving from fourth to second place, with sales increasing to 1,491 units. Marguerite Madness (14.15g) debuted in third place with 1,407 units sold, while Marguerite Madness Smalls (14.15g) followed closely in fourth place with 1,318 units. Motor Cake (2.83g) rounded out the top five, marking its first appearance in the rankings with 871 units sold. This shift indicates an expanding variety in consumer preferences within Ascension's Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
