.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ascension has shown notable performance fluctuations across different states and categories over the past few months. In Ohio, the brand's ranking in the Flower category has seen a remarkable improvement. Starting from a position outside the top 30 in May and June, Ascension climbed to 23rd place in July and further improved to 20th place in August. This upward trend indicates a growing consumer preference and market penetration in the state. The sales figures also reflect this positive momentum, with a significant increase from $92,834 in June to $573,542 in August.
However, it is important to note that Ascension's performance is not uniformly strong across all states and categories. In some states, the brand did not make it into the top 30 rankings, which could be indicative of either a highly competitive market or a gap in market strategy. For instance, missing rankings in states where the brand was previously performing well could signal challenges that need addressing. On the other hand, their strong showing in Ohio's Flower category suggests that targeted efforts in specific markets can yield substantial gains.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Ascension has shown a notable upward trajectory in recent months. Starting from a rank of 36 in May 2024, Ascension climbed to rank 20 by August 2024, indicating a significant improvement in market positioning. This rise is particularly impressive when compared to competitors such as &Shine, which fluctuated between ranks 15 and 20 during the same period, and Find., which dropped out of the top 20 in June and August. Additionally, The Standard experienced inconsistent rankings, peaking at 18 in June but falling to 29 in July. Meanwhile, Woodward Fine Cannabis maintained a relatively stable position, ranking between 19 and 24. Ascension's sharp rise in rank suggests a strong growth in consumer preference and market share, making it a brand to watch in the Ohio flower market.
Notable Products
In August 2024, Sugar Shop (2.83g) maintained its top position in the Flower category for Ascension with a notable sales figure of 3,262 units. Animal Mints (2.83g) ranked second, showing a significant rise from previous months. Ice Cream Cake (2.83g) held steady at third place, following its debut in July 2024. Oberlin 43 (14.15g) made its first appearance in the rankings, securing the fourth spot. Grandpa's Stash Smalls (14.15g) remained consistent at fifth place, mirroring its performance from July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
