.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Astronauts (CA) has shown a notable improvement in the Flower category in California over the recent months. Starting outside the top 30 in October 2024, the brand climbed to the 21st position by January 2025. This upward trajectory is supported by a steady increase in sales, with a significant jump from October to November, indicating a successful strategy in capturing a larger market share. The Flower category is highly competitive, and breaking into the top 30 is a commendable achievement, highlighting Astronauts (CA)'s growing presence and consumer acceptance in this segment.
In contrast, the Vapor Pens category tells a different story for Astronauts (CA) in California. The brand was not ranked in the top 30 from October through December 2024, reflecting challenges in gaining traction within this category. However, by January 2025, Astronauts (CA) achieved the 93rd position, suggesting a potential shift in strategy or consumer interest. Although this ranking indicates a relatively minor presence, it could signal the beginning of upward momentum if the brand continues to focus on enhancing its offerings and marketing efforts in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the California flower category, Astronauts (CA) has shown a promising upward trajectory, climbing from a rank of 32 in October 2024 to 21 by January 2025. This improvement in rank is indicative of a strategic positioning and effective market penetration, especially when compared to competitors like West Coast Cure, which experienced a decline from rank 11 to 19 over the same period. Meanwhile, Dime Bag (CA) also saw a downward trend, slipping from rank 13 to 20. This suggests that Astronauts (CA) is successfully capturing market share from these established brands. Additionally, while Traditional Co. maintained a stable position at rank 22, Astronauts (CA) has surpassed them, indicating a robust growth strategy. The consistent increase in sales for Astronauts (CA) from November to January further underscores its rising popularity and potential to continue climbing the ranks in the competitive California market.
Notable Products
In January 2025, Space Mamba (3.5g) from Astronauts (CA) led the sales ranking in the Flower category, maintaining its top position from December 2024 with a notable sales figure of 11,216. Space Lollipops (3.5g) held steady in the second position, showing a consistent performance since November 2024. Space OG (3.5g) improved its ranking to third place, up from fourth in December 2024, indicating a positive sales trend. Space Lemon Cherry (3.5g) re-entered the rankings at fourth place, while Space Gelato (3.5g) dropped to fifth, having fluctuated in its rankings over the past few months. Overall, these shifts highlight the dynamic nature of product performance within the Flower category for Astronauts (CA).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
