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Oct-2024
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Overview
Market Insights Snapshot
Astronauts (CA) has shown a fluctuating performance in the Flower category across various states, with notable movements in California. While the brand maintained a presence in the top 30 rankings throughout the months from July to October 2024, it experienced a drop in its ranking from 20th in September to 25th in October. This decline corresponds with a decrease in sales, from approximately $1.25 million in September to just over $1 million in October. This trend might suggest challenges in maintaining market share or possible shifts in consumer preferences within the Flower category.
It is important to highlight that Astronauts (CA) did not appear in the top 30 rankings in any other states or categories during the same period, indicating a concentrated performance primarily within California. The absence of rankings in other regions could be seen as a limitation in their market reach or a strategic focus on the California market. This singular focus may provide opportunities for growth if the brand decides to expand its presence or diversify its product offerings beyond the Flower category in California. However, the lack of visibility in other states might also reflect areas where competitive pressures or regulatory challenges are more pronounced.
Competitive Landscape
In the competitive landscape of the flower category in California, Astronauts (CA) has experienced notable fluctuations in rank over the past few months, impacting its market positioning and sales trajectory. In July 2024, Astronauts (CA) held the 23rd position, improving slightly to 22nd in August, and further climbing to 20th in September. However, by October, it slipped back to 25th, indicating a potential challenge in maintaining upward momentum. This decline in rank is mirrored in its sales figures, which peaked in August but saw a decrease by October. Competitors such as Wave Rider Nursery have shown a contrasting trend, starting at 20th in July and dropping to 26th by October, suggesting a potential opportunity for Astronauts (CA) to capitalize on their downward trend. Meanwhile, West Coast Treez maintained a relatively stable position, hovering around the low 20s, which could imply a steady competitive pressure. The rise of Maven Genetics, which improved from 34th in July to 24th in October, highlights the dynamic nature of the market and the need for Astronauts (CA) to strategize effectively to regain and sustain a higher rank.
Notable Products
In October 2024, the top-performing product from Astronauts (CA) was Space JawBreakers (3.5g) in the Flower category, maintaining its number one ranking for three consecutive months, with notable sales of 8,073 units. Space Mamba (3.5g) re-entered the rankings at the second position, showing strong sales performance after being absent in the previous months. Space Gelato (3.5g) secured the third spot, a slight shift from its fourth position in September. Space Mintz (3.5g) dropped to fourth place from third in September, while Space Slushie (3.5g) appeared in the rankings for the first time at fifth place. Overall, the October rankings show a dynamic shift with Space Mamba and Space Slushie making significant entries, while Space JawBreakers continues to dominate sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
