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Sep-2024
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Overview
Market Insights Snapshot
At Ease has demonstrated a mixed performance across various categories and states, with notable fluctuations in rankings and sales. In Massachusetts, the brand's presence in the Flower category was not strong enough to secure a position in the top 30 brands by September 2024, indicating a potential area for improvement or increased competition. Despite this, the Pre-Roll category has shown a positive upward trend, as At Ease climbed from rank 41 in August to an impressive 17 by September. This indicates a growing consumer preference for their Pre-Roll products, which could be a strategic focus for sustaining growth in the Massachusetts market.
While the Flower category saw a decline in sales from June to August, the Pre-Roll segment experienced a significant rebound in September, with sales reaching their highest point in the observed period. This suggests that At Ease's Pre-Roll products are gaining traction, possibly due to changes in consumer behavior or effective marketing strategies. The ability of At Ease to secure a top 30 position in the Pre-Roll category in Massachusetts, while not achieving the same in Flower, highlights the importance of category-specific strategies and the potential benefits of focusing on high-performing segments. The brand's performance across these categories underscores the dynamic nature of the cannabis market and the need for brands to adapt to shifting consumer preferences and competitive landscapes.
Competitive Landscape
In the Massachusetts Pre-Roll category, At Ease has demonstrated a remarkable upward trajectory in rank from June to September 2024, moving from a position outside the top 20 to a commendable 17th place. This significant leap is indicative of a strategic shift or successful marketing efforts that have resonated well with consumers, as evidenced by the substantial increase in sales from August to September. In contrast, competitors like Smyth Cannabis Co. and Bailey's Buds have experienced fluctuations in their rankings, with Smyth Cannabis Co. maintaining a lower rank and Bailey's Buds dropping from 12th to 15th place by September. Meanwhile, Green Gold Group has shown a steady improvement in rank, climbing from 18th to 16th, suggesting a competitive edge that At Ease must continue to monitor. The dynamic shifts in rankings highlight the competitive landscape in the Massachusetts Pre-Roll market, where At Ease's recent performance suggests a potential for continued growth and increased market share.
Notable Products
In September 2024, At Ease's top-performing product was Devil Driver Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one position with sales reaching 10,827 units, marking a significant rise from its fourth-place rank in August. Following closely, 7 Sins Pre-Roll (1g) dropped to second place despite maintaining strong sales at 9,327 units, having previously held the top spot for two consecutive months. OGKB 2.0 x LAKC Pre-Roll (1g) secured third place, improving from its fifth-place position in August, indicating a resurgence in popularity. Mexican Flambe Pre-Roll (1g) fell to fourth place, down from second in the prior month, while Cereal Milk Pre-Roll (1g) entered the rankings at fifth place for the first time. These shifts highlight a dynamic market with fluctuating consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
