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Jul-2024
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Overview
Market Insights Snapshot
At Ease has shown a varied performance across different categories and states. In Massachusetts, the brand's presence in the Flower category has been inconsistent, as it did not make it into the top 30 brands in July 2024 after ranking 83rd in June 2024. This decline indicates a potential challenge in maintaining a competitive position within this category. On the other hand, the Pre-Roll category in Massachusetts has seen significant improvement, moving from 62nd in April 2024 to a strong 26th in June 2024, before slightly dropping to 28th in July 2024. This upward trend in the Pre-Roll category suggests that At Ease is gaining traction and consumer preference in this segment.
Despite some fluctuations, the overall sales figures for At Ease in Massachusetts have shown positive momentum. For instance, the Pre-Roll sales surged from $92,951 in April 2024 to $256,109 in June 2024, reflecting a growing consumer demand. However, it is important to note that the brand's absence from the top 30 in the Flower category in July 2024 could be a concern for sustaining long-term growth. This mixed performance across categories highlights the need for At Ease to perhaps reassess its strategies and focus on strengthening its position in the Flower market while continuing to capitalize on its success in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, At Ease has shown significant improvement in its ranking over recent months, moving from 62nd in April 2024 to a peak of 26th in June 2024, before slightly dropping to 28th in July 2024. This upward trajectory indicates a positive reception and growing market presence. However, competitors like Root & Bloom and Glorious Cannabis Co. have maintained more consistent and higher rankings, with Root & Bloom consistently placing within the top 30 and Glorious Cannabis Co. showing a steady climb from 29th to 31st over the same period. Notably, Cheech & Chong's also demonstrated a significant rise, moving from 61st to 30th, which suggests increasing competition in the mid-tier segment. Meanwhile, Hellavated experienced fluctuations but ended July 2024 at 26th, indicating potential volatility. These dynamics suggest that while At Ease is making strides, it faces stiff competition from brands that are either more established or rapidly gaining traction, necessitating strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
For July 2024, the top-performing product from At Ease is 7 Sins Pre-Roll (1g) with notable sales of 13,958 units, maintaining its top rank from previous months. OGKB 2.0 x LAKC Pre-Roll (1g) moved down to second place from its first-place position in June 2024. Ice Cream Bean x LAKC Pre-Roll (1g) debuted at third place in July 2024. Wedding Cake x LAKC Pre-Roll (1g) followed closely at fourth place, making its first appearance in the rankings. Apple Fritter x LAKC Pre-Roll (1g) remained consistent in fifth place from June to July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
