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Nov-2024
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Overview
Market Insights Snapshot
Aura (OH) has shown varying performances across different product categories in Ohio. In the Edible category, the brand maintained a stable presence within the top 30, although there was a slight dip in November, moving from 20th to 21st place. This indicates a competitive market where Aura (OH) is holding its ground but facing challenges in climbing higher. The Topical category, on the other hand, tells a more positive story. Aura (OH) improved its ranking from 8th in August to 6th by November, showcasing a consistent upward trend and suggesting a growing consumer preference for their topical products. This upward movement in the Topical category highlights a potential area of strength and opportunity for the brand in the Ohio market.
In contrast, the Vapor Pens category presents a more challenging landscape for Aura (OH). The brand did not make it into the top 30 rankings during the observed months, with their position slipping from 37th in August to 47th by November. This decline suggests that Aura (OH) is struggling to capture a significant share of the vapor pen market in Ohio, potentially due to stiff competition or shifting consumer preferences. Despite these challenges, the overall sales figures across categories indicate that while some areas are underperforming, there are still opportunities for growth and improvement. The brand's ability to maintain a presence in the Edible and Topical categories suggests a potential strategy could involve leveraging these strengths to bolster their performance in less successful areas.
Competitive Landscape
In the competitive landscape of the edible category in Ohio, Aura (OH) has experienced fluctuations in its market position, reflecting the dynamic nature of the industry. Over the past few months, Aura (OH) has maintained a relatively stable presence, ranking 19th in August 2024, dropping to 23rd in September, rebounding to 20th in October, and slightly declining to 21st in November. This performance indicates a competitive struggle amidst notable brands like Kiva Chocolate, which consistently ranks higher, peaking at 13th in September. Meanwhile, Revive showed significant volatility, jumping from 26th in August to 16th in September, only to fall back to 30th in October, before recovering to 20th in November. This suggests that while Aura (OH) faces stiff competition, especially from brands like Butterfly Effect - Grow Ohio and Eden's Trees, its ability to maintain a consistent rank amidst fluctuating sales volumes highlights its resilience and potential for growth in the Ohio edibles market.
Notable Products
In November 2024, the top-performing product from Aura (OH) was the CBN/THC 1:1 Blue Raspberry Crunch + CBN Gummies 11-Pack in the Edible category, maintaining its first-place rank from October with sales of $372. The CBG/THC 1:1 Grape Crunch Gummies 10-Pack also performed well, climbing to second place from third in October. The CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream slipped to third place from its consistent second-place position in September and October. Notably, the Vanilla Shake Entourage Gummies 11-Pack debuted in the rankings at fourth place. Finally, the CBN/THC 1:1 Blue Raspberry + CBN Gummies 11-Pack entered the rankings at fifth place, highlighting a strong performance for new entries in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
