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Sep-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Aura (OH) has shown varied performance across different product categories. In the Edible category, the brand experienced fluctuations in its rankings over the months, moving from 23rd in June to 22nd in September. Despite this slight improvement, the brand's ranking in July dropped to 26th, indicating a period of lower performance. In contrast, the Topical category has been a strong area for Aura (OH), where it consistently improved its position, climbing from 10th in June to 7th by September. This upward trend in the Topical category suggests a growing consumer preference or effective market strategies for their topical products.
When examining the Vapor Pens category, Aura (OH) did not make it into the top 30 in June, which highlights an area of concern or opportunity for growth. However, by July, the brand managed to secure the 59th position and improved to 43rd by September. This progression, though still outside the top 30, indicates a positive trajectory and potential for further growth if the trend continues. The sales figures reflect these movements, with the Edible and Topical categories showing significant month-over-month changes, particularly in August, where the Edible sales spiked remarkably. These insights suggest that while Aura (OH) has strengths, particularly in topicals, there is room for growth and strategic improvement in other categories like Vapor Pens.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 23 in June 2024, Aura (OH) improved to 19 in August, before slightly dropping to 22 by September. This trajectory indicates a competitive but volatile position within the market. In comparison, The Standard maintained a relatively stable presence, albeit with a dip in July, while Firelands Scientific saw a decline in rank from 12 in June to 21 in September, suggesting potential opportunities for Aura (OH) to capitalize on shifting consumer preferences. Meanwhile, Appalachian Pharm showed consistent improvement, climbing from 30 in June to 23 in September, which could pose a future challenge for Aura (OH) if this upward trend continues. Overall, Aura (OH)'s sales performance, with a significant spike in August, reflects its ability to capture market interest, though sustaining this momentum will be crucial amidst the dynamic competitive environment.
Notable Products
In September 2024, Aura (OH) saw the CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream leading as the top-performing product, maintaining its rank from August with impressive sales of 741 units. The CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream climbed to the second position, up from third place in the previous months, showcasing a steady increase in demand. The CBN/THC 1:1 Blue Raspberry Crunch + CBN Gummies slipped to third place, indicating a decline in sales compared to prior months. A new entry, the CBG Jealousy Distillate Cartridge, debuted at the fourth spot, suggesting growing interest in vapor pen products. Lastly, the CBC/THC 3:1 Strawberry Crunch Gummies maintained its fifth position, reflecting consistent sales within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
