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Oct-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Aura (OH) has shown notable performance across several categories, particularly in the Edible and Topical segments. The brand has made a steady climb in the Edible category, moving from the 26th position in July 2024 to the 21st position by October 2024. This upward trend indicates a growing consumer preference or increased market penetration. In the Topical category, Aura (OH) has maintained a strong presence, consistently ranking 7th in both September and October 2024, after entering the top 10 in August. The consistent ranking in Topicals highlights a stable demand within this category. However, the absence of a ranking in July suggests that the brand was not in the top 30 at that time, indicating significant improvement over the months.
In contrast, Aura (OH)'s performance in the Vapor Pens category has been more volatile. The brand started at a low 61st position in July 2024, climbed to 38th by September, but then dropped back to 57th in October. This fluctuation might reflect challenges in maintaining a competitive edge or shifting consumer preferences within this category. Despite this volatility, the substantial increase in sales from July to September suggests that there was a period of growth, even if it was not sustained into October. The data highlights the brand's ability to capture market attention, though it also points to potential areas for strategic improvement to stabilize and enhance its position in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Ohio edible cannabis market, Aura (OH) has demonstrated a notable fluctuation in its ranking and sales performance from July to October 2024. While Aura (OH) improved its rank from 26th in July to 19th in August, it experienced a slight decline to 23rd in September before recovering to 21st in October. This pattern suggests a dynamic market presence, with sales peaking in August and stabilizing in October. Competitors such as Appalachian Pharm and Jams also showed significant movements, with Appalachian Pharm climbing to 19th place in October and Jams achieving the 20th spot, indicating a competitive push in the market. Meanwhile, Firelands Scientific maintained a relatively stable position around the low 20s, while Eden's Trees showed consistent improvement, reaching 23rd place by October. These shifts highlight the competitive pressures Aura (OH) faces, necessitating strategic adjustments to maintain and improve its market position in Ohio's edible category.
Notable Products
In October 2024, Aura (OH)'s top-performing product was the CBN/THC 1:1 Blue Raspberry Crunch + CBN Gummies 11-Pack, which regained its number one rank after a dip to third place in September, achieving sales of 578 units. The CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream maintained its second position from September, showing a consistent upward trend in sales across the months. The CBG/THC 1:1 Grape Crunch Gummies re-entered the rankings at third place, marking its return after not being ranked in September. The CBC/THC 3:1 Strawberry Crunch Gummies maintained a steady presence, holding the fourth position for October. Meanwhile, the CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream saw a significant drop from first place in September to fifth in October, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
