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Jan-2025
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Overview
Market Insights Snapshot
In the Alberta market, Aurora Drift has shown a consistent presence in the Edible category, maintaining a solid position between 14th and 15th place over the past four months. This stability indicates a strong foothold in the market, despite fluctuations in sales figures, such as a noticeable dip in January 2025. In contrast, the performance in British Columbia has been relatively stable, with the brand consistently ranking 12th since November 2024. This suggests a steady demand for Aurora Drift's edibles despite minor sales variations, which could indicate a loyal consumer base in this province.
Meanwhile, in Ontario, Aurora Drift's performance in the Edible category has remained at 16th place throughout the observed period. While the brand has not broken into the top 15, its consistent ranking suggests it holds a moderate share of the market. The lack of movement could point to a saturated market or fierce competition, which might require strategic adjustments to improve its standing. It's also noteworthy that in none of these regions has Aurora Drift fallen out of the top 30, which underscores its resilience and established presence in the Canadian edible cannabis market.
Competitive Landscape
In the Ontario edible cannabis market, Aurora Drift maintained a consistent rank of 16th from October 2024 to January 2025, indicating a stable position in the competitive landscape. Despite this consistency, Aurora Drift faces significant competition from brands like Fly North, which experienced a notable fluctuation in rank, starting at 9th in October 2024 and dropping to 15th by January 2025. This volatility in Fly North's rank, coupled with its higher sales figures in the earlier months, suggests a dynamic market where consumer preferences may shift rapidly. Meanwhile, Rosin Heads consistently ranked higher than Aurora Drift, maintaining a rank between 13th and 14th, with sales peaking in December 2024. This indicates a strong consumer base and potential growth trajectory for Rosin Heads. Brands like San Rafael '71 and Glenn's remained in the lower ranks, suggesting less immediate threat to Aurora Drift's position. Overall, while Aurora Drift's stable ranking reflects a steady market presence, the competitive landscape is marked by fluctuations that could impact future sales and rankings.
Notable Products
In January 2025, Aurora Drift's top-performing product was the Glitch - Strawberry Lemonade Gummy (10mg), maintaining its first-place rank since October 2024 with a sales figure of 25,433. The Glitches- Pomegranate Berry Gummy (10mg) consistently held the second position, although its sales slightly decreased compared to previous months. The Glitch - Berry Cherry Gummy (10mg) remained in third place, experiencing a notable drop in sales. The Glitches - Pomegranate Berry Chews 10-Pack (100mg) and Raspberry Gummies 4-Pack (10mg) continued to rank fourth and fifth, respectively, with minimal changes in their sales figures. These consistent rankings reflect stable consumer preferences for Aurora Drift's edible products over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
