.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Aurora Drift has demonstrated notable performance across various provinces in Canada, particularly in the Edible category. In Alberta, the brand has shown a consistent upward trend, moving from the 16th position in July 2024 to the 13th position by October 2024, indicating a growing preference among consumers. Similarly, in British Columbia, Aurora Drift improved its ranking from 11th in July to 10th in October, despite a decline in sales figures. This suggests that while overall sales may fluctuate, the brand's market share is solidifying in these regions.
In Ontario, Aurora Drift has also seen a favorable movement in the Edible category, climbing from 19th to 15th place over the four-month period. However, the brand's presence in the Flower category in Saskatchewan was less prominent, as it did not maintain a top 30 position past August 2024. This absence indicates a potential area for growth or reevaluation in their product offerings within that category. The contrasting performances across categories and provinces highlight the dynamic nature of the cannabis market and the importance of strategic positioning for brands like Aurora Drift.
Competitive Landscape
In the Ontario edible cannabis market, Aurora Drift has shown a steady improvement in its rank from July to October 2024, moving from 19th to 15th position. This upward trajectory indicates a positive trend in consumer preference and market penetration. In comparison, 1964 Supply Co has consistently outperformed Aurora Drift, climbing from 16th to 13th position, suggesting a stronger brand presence and possibly a more appealing product line. Meanwhile, Rosin Heads also maintained a competitive edge, advancing from 17th to 14th place. Although Olli and San Rafael '71 have not surpassed Aurora Drift, their stable rankings indicate a consistent market share. The overall sales growth for Aurora Drift, despite being lower than some competitors, reflects a promising potential for further market expansion and brand strengthening in the coming months.
Notable Products
In October 2024, Aurora Drift's top-performing product was the Glitches- Pomegranate Berry Gummy (10mg), which climbed to the number one rank with sales reaching 26,044 units. The Glitch - Berry Cherry Gummy (10mg) maintained its strong performance, holding steady at the second rank, although its sales figures slightly decreased from the previous month. The Glitch - Strawberry Lemonade Gummy (10mg) saw a drop in its ranking, moving from first to third place, indicating a decline in sales momentum. The Glitches - Pomegranate Berry Chews 10-Pack (100mg) showed a consistent improvement, moving up to fourth place, while Raspberry Gummies 4-Pack (10mg) held onto the fifth position. Overall, the top three products experienced shifts in their rankings, reflecting changing consumer preferences within Aurora Drift's Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
