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Dec-2024
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Overview
Market Insights Snapshot
Aurora Drift has shown varied performance across Canadian provinces in the Edible category. In Alberta, the brand has maintained a consistent presence within the top 15, oscillating slightly between ranks 13 and 15 from September to December 2024. This stability indicates a steady market position, albeit without significant upward momentum. In contrast, British Columbia has been a slightly more favorable market for Aurora Drift, with the brand holding strong at the 10th position from October through December after a small improvement from September. This suggests a solid foothold in the province, potentially driven by consumer preference or market strategies that resonate well locally.
Meanwhile, in Ontario, Aurora Drift has consistently held the 16th rank in the Edible category from October to December, showing a level of consistency but also highlighting the competitive nature of the market. The brand's absence from the top 30 in other categories in these provinces suggests an area for growth or a focus on strengthening their edible offerings. The fluctuations in sales figures across these regions further underscore the dynamic nature of the cannabis market, with each province presenting unique challenges and opportunities for brands like Aurora Drift.
Competitive Landscape
In the Ontario edible market, Aurora Drift has maintained a stable position, consistently ranking 16th from October to December 2024. Despite a slight dip in sales in November, Aurora Drift's sales rebounded in December, indicating resilience in a competitive landscape. Notably, Rosin Heads has shown a strong upward trajectory, climbing from 15th in September to 13th by December, with a significant increase in sales over the period. Similarly, Olli has improved its rank from 16th in September to 15th in December, with a steady rise in sales. Meanwhile, San Rafael '71 experienced a slight decline in rank, dropping to 19th in December, which may indicate a shift in consumer preferences. These dynamics suggest that while Aurora Drift remains a strong player, it faces increasing competition from brands like Rosin Heads and Olli, which are gaining traction in the market.
Notable Products
In December 2024, Aurora Drift's top-performing product was Glitch - Strawberry Lemonade Gummy (10mg), maintaining its first-place rank from November with sales reaching 28,171 units. The Glitches- Pomegranate Berry Gummy (10mg) secured the second position, dropping from its October lead but showing strong sales at 25,830 units. Glitch - Berry Cherry Gummy (10mg) consistently held the third spot throughout the last four months, indicating steady performance in the market. The Glitches - Pomegranate Berry Chews 10-Pack (100mg) remained fourth, while Raspberry Gummies 4-Pack (10mg) continued to rank fifth, despite a slight decrease in sales. Overall, the top three products have shown resilience with minimal fluctuation in rankings, highlighting their popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
