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Nov-2024
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has shown a dynamic performance across different product categories in New York. In the Flower category, the brand has consistently maintained a strong presence, fluctuating slightly but remaining within the top 11 brands over the past few months, with a notable improvement in November 2024, where it secured the 8th position. This upward trend indicates a growing consumer preference or successful marketing strategies. The sales figures for November also reflect this positive momentum, marking a significant increase from previous months. Such a consistent presence in the top rankings highlights the brand's solid market positioning and potential for further growth in the Flower category.
In contrast, the performance of Back Home Cannabis Co. in the Pre-Roll category paints a different picture. Initially ranked 24th in August 2024, the brand experienced a slight decline in September and October, falling to the 26th position. However, November brought a substantial improvement as the brand climbed to the 16th rank, re-entering the top 20. This recovery suggests that Back Home Cannabis Co. may have implemented successful strategies or product improvements that resonated with consumers. The absence from the top 30 in earlier months could have been a concern, but the recent upward movement indicates a positive trajectory, suggesting potential for continued growth if the brand can maintain this momentum.
Competitive Landscape
In the competitive landscape of the flower category in New York, Back Home Cannabis Co. has demonstrated consistent performance, maintaining a steady rank of 8th place from October to November 2024. This stability is noteworthy, especially considering the dynamic shifts among competitors. For instance, Find. made a significant leap from 21st in October to 6th in November, indicating a rapid increase in market presence and potentially capturing a portion of the market share. Meanwhile, Rythm showed a slight improvement, moving from 8th to 7th, while Heady Tree climbed from 13th to 9th, suggesting a competitive push in sales. Rolling Green Cannabis experienced a decline, dropping from 9th to 10th, which may provide an opportunity for Back Home Cannabis Co. to capitalize on its consistent ranking and potentially increase its market share. These competitive dynamics highlight the importance of strategic positioning and adaptability in maintaining and improving market rank.
Notable Products
In November 2024, Northern Lights (3.5g) emerged as the top-performing product for Back Home Cannabis Co., reaching the first rank with sales of 2010 units. Super Lemon Haze (14g) maintained strong performance, securing the second position, a slight drop from its first-place ranking in October. GG4 (3.5g) entered the rankings at third place, showcasing its growing popularity. Jack Herer Pre-Roll 6-Pack (3g) maintained its fourth position from October, indicating consistent demand. Northern Lights Pre-Roll 6-Pack (3g) debuted at fifth place, highlighting its introduction as a notable contender in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
