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Oct-2024
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has shown a notable performance in the New York market, particularly within the Flower category. Their ranking improved significantly from 14th place in July 2024 to 7th place by October 2024, indicating a strong upward trajectory. This movement suggests a growing consumer preference and possibly an effective marketing or distribution strategy in this category. In terms of sales, there's a clear upward trend, with October sales figures reflecting a substantial increase compared to July. This growth trajectory in the Flower category positions Back Home Cannabis Co. as a competitive player within the New York market.
In contrast, the performance in the Pre-Roll category in New York has been more stagnant. The brand's ranking dropped slightly from 17th in July 2024 to 25th in October 2024, indicating challenges in maintaining a strong foothold in this segment. Despite the drop in rankings, there was a slight fluctuation in sales figures, suggesting some level of consumer interest remains. However, the inability to break into the top 20 in recent months may highlight areas for improvement, such as product differentiation or marketing strategies, to regain momentum in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Back Home Cannabis Co. has shown a promising upward trajectory in its ranking, moving from 14th place in July 2024 to 7th place by October 2024. This improvement indicates a significant gain in market presence, likely driven by strategic marketing efforts or product enhancements. In contrast, competitors like Rythm have also climbed steadily, advancing from 9th to 6th place during the same period, suggesting a competitive push in the market. Meanwhile, Leal made a remarkable leap from 27th to 9th place, highlighting a rapid growth trajectory that could pose a future challenge. Nanticoke maintained a strong position, consistently ranking in the top 5, while Electraleaf experienced slight fluctuations, ultimately improving to 8th place. These dynamics underscore the competitive pressure Back Home Cannabis Co. faces, yet its recent rank improvements reflect a positive trend in capturing market share.
Notable Products
In October 2024, the top-performing product for Back Home Cannabis Co. was Super Lemon Haze (14g) from the Flower category, which ascended from fourth place in the previous two months to claim the top spot with sales reaching 1784 units. Jack Herer (3.5g), another Flower product, slipped from its consistent first-place position in the preceding months to second place. Super Lemon Haze (3.5g) maintained its presence in the top three, ranking third, showing a stable performance throughout the months. Blackberry Kush (14g) saw an improvement, moving up to fourth place from fifth in September. Jack Herer Pre-Roll 6-Pack (3g) re-entered the top five, securing the fifth position after being absent from the top ranks in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
