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Jan-2025
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has exhibited a mixed performance across different product categories in New York. In the Flower category, the brand has maintained a strong presence, consistently ranking within the top 12 from October 2024 to January 2025. Despite a slight dip in December, where they moved from 10th to 12th place, their sales have shown resilience, with a notable increase from October to November. Conversely, the Edible category presents a more challenging landscape for Back Home Cannabis Co., as they did not make it into the top 30 rankings in October 2024 and January 2025. This indicates potential areas for growth and strategic improvement to enhance their market position in the Edible segment.
The Pre-Roll category has shown relative stability for Back Home Cannabis Co. in New York. The brand improved its position slightly from 28th in October 2024 to 26th in November, but subsequently returned to 29th in December and January. This fluctuation suggests a need for strategic adjustments to maintain a competitive edge. The sales figures reflect these movements, with a peak in November followed by a decline in December and a modest recovery in January. Overall, while Back Home Cannabis Co. has shown strength in the Flower category, there are opportunities for growth and increased market penetration in the Edible and Pre-Roll categories.
Competitive Landscape
In the competitive landscape of the New York flower category, Back Home Cannabis Co. has maintained a relatively stable position, ranking consistently around 10th to 12th place from October 2024 to January 2025. This stability in rank suggests a steady performance in sales, which is crucial in a market characterized by fluctuating consumer preferences and competitive pressures. Notably, FlowerHouse New York and Heady Tree have shown significant movement, with Heady Tree jumping to 9th place in November 2024, indicating a potential threat to Back Home Cannabis Co.'s market position. Meanwhile, Platinum Reserve has also improved its rank, surpassing Back Home Cannabis Co. in January 2025, which could suggest a shift in consumer preference or effective marketing strategies. These dynamics highlight the importance for Back Home Cannabis Co. to innovate and adapt to maintain its competitive edge in the New York flower market.
Notable Products
In January 2025, Northern Lights (3.5g) emerged as the top-performing product for Back Home Cannabis Co., climbing to the first position with notable sales of 1870 units. White Widow (3.5g) secured the second rank, showing a slight decline from its first-place position in December 2024, with sales figures closely trailing Northern Lights. Maui Wowie (3.5g) improved its standing to third place, recovering from a fifth-place finish in the previous month. Acapulco Gold (3.5g) maintained its fourth position, consistent with its December 2024 ranking. GG4 (3.5g) entered the top five for January 2025, rounding out the list despite being unranked in October and November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
