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Sep-2024
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Overview
Market Insights Snapshot
Bad Pony has shown varying performance across different states and product categories. In Missouri, the brand has consistently maintained a presence in the top 30 for the concentrates category, with rankings oscillating between 17th and 20th place from June to September 2024. This indicates a stable yet competitive positioning within the market. Notably, despite a slight dip in sales in September, Bad Pony managed to secure the 19th rank, suggesting resilience amidst fluctuating market conditions. The brand's ability to remain in the top 30 highlights its solid foothold in Missouri's concentrates sector, even as it navigates the challenges of maintaining sales momentum.
However, the absence of Bad Pony from the top 30 rankings in other states and categories suggests areas for potential growth or concern. The lack of presence might indicate either a strategic focus on specific markets or challenges in penetrating other regions. This absence could be seen as a missed opportunity or a strategic decision to concentrate efforts where the brand already has a stronghold. Understanding these dynamics could provide insights into Bad Pony's broader market strategy and potential areas for expansion or improvement. The brand's performance in Missouri could serve as a benchmark for evaluating its strategies in other markets.
Competitive Landscape
In the Missouri concentrates market, Bad Pony has experienced a relatively stable performance in recent months, maintaining its rank within the top 20 brands. Despite a slight dip from 17th to 19th place in September 2024, its sales have shown resilience, albeit with a minor decline from August to September. In contrast, Safe Bet has demonstrated a consistent upward trajectory, climbing from 31st to 21st place, indicating a potential threat if this trend continues. Meanwhile, Blue Arrow has steadily improved its position, reaching 20th place by September, suggesting competitive pressure from below. Lotus Premium Extracts experienced a volatile ranking, peaking at 11th in August before dropping to 17th, while Farmer G has seen a decline from 10th to 18th, potentially providing an opportunity for Bad Pony to capitalize on its competitors' fluctuations. These dynamics highlight the competitive landscape Bad Pony faces, emphasizing the need for strategic positioning to maintain and improve its market share.
Notable Products
In September 2024, the top-performing product for Bad Pony was Dirty Banana Live Badder (1g) in the Concentrates category, achieving the number one rank with a notable sales figure of 631 units. The Purple Live Badder (1g) rose to the second position, showing a consistent improvement from its fourth-place debut in August 2024. Dead Hot Strawberries Live Resin Sugar (1g) made a significant entry into the rankings, securing the third position. Lemon Oreoz Live Badder (1g) and Fatso Diamonds (1g) followed in fourth and fifth places, respectively, marking their first appearances in the rankings. The data indicates a dynamic shift in product preferences, with new entries and upward movements highlighting changes in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
