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Jan-2025
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Overview
Market Insights Snapshot
Bad Pony has shown a notable performance in the Concentrates category in Missouri. In October 2024, the brand was not ranked within the top 30, indicating a less prominent presence at that time. However, by December 2024, Bad Pony had climbed to the 19th position and maintained this rank into January 2025. This upward trend suggests a significant improvement in market penetration and consumer acceptance within the state. The sales figures also reflect this positive trajectory, with an impressive increase from October to January, indicating strong consumer demand and effective market strategies.
The absence of a ranking in November 2024 highlights a period where Bad Pony was still outside the top 30, which could be seen as a missed opportunity or a transitional phase before their December breakthrough. The consistent ranking in December and January, however, marks a stabilization in their market presence, suggesting that whatever strategies or product offerings they implemented were successful. This performance in Missouri could serve as a benchmark for their expansion or improvement in other states or categories, but further details would provide a clearer picture of their overall market strategy and performance dynamics. For more insights, one might consider exploring additional state-specific data or category performance metrics.
Competitive Landscape
In the Missouri concentrates market, Bad Pony has demonstrated a notable upward trajectory, particularly from October 2024 to January 2025. Initially ranked 42nd in October 2024, Bad Pony surged into the top 20 by December 2024, maintaining its 19th position into January 2025. This rise coincides with a significant increase in sales, suggesting a growing consumer preference for Bad Pony's offerings. In contrast, Flora Farms experienced fluctuating ranks, missing from the top 20 in October and December 2024, but reappearing at 17th in January 2025. Meanwhile, Smokey River Cannabis saw a decline, dropping out of the top 20 by January 2025, despite higher sales than Bad Pony in previous months. Farmer G and Origin Extracts also showed variability, with Origin Extracts achieving a peak rank of 16th in December 2024. These dynamics highlight Bad Pony's competitive edge and suggest potential for continued growth in the Missouri concentrates market.
Notable Products
In January 2025, the top-performing product for Bad Pony was Cadillac Rainbows Live Badder (1g) in the Concentrates category, securing the number one rank with notable sales of 1197 units. By The Dawgs Live Badder (1g) dropped from the first position in December 2024 to second place, with sales reaching 1034 units. Animal Ice Live Badder (1g) improved its rank from fifth in December 2024 to third in January 2025, indicating a positive trend in its popularity. African Blueberry #3 Crumble (1g) and Piescream Live Badder (1g) both entered the top five, sharing the fourth rank. Overall, January saw a reshuffling of ranks among the top products, with Cadillac Rainbows Live Badder (1g) emerging as the new leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
