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Jan-2025
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Overview
Market Insights Snapshot
Bailey's Buds has demonstrated a fluctuating performance across different categories and states, particularly in the Massachusetts market. In the Flower category, the brand struggled to secure a top position, with rankings consistently outside the top 30 over several months. This trend indicates a challenging competitive landscape in Massachusetts for their Flower products, as their rank slipped from 70th in October 2024 to 98th by January 2025. This downward trajectory suggests a need for strategic adjustments to regain market traction. Conversely, their performance in the Pre-Roll category was more stable, maintaining a presence within the top 30, although they experienced a slight decline from 18th to 30th over the same period.
Despite the challenges in maintaining a strong foothold in the Flower category, Bailey's Buds' sales figures in the Pre-Roll segment reflect a more resilient performance. The brand's ability to remain within the top 30 in Pre-Rolls, even as they faced a drop in rank, indicates a consistent consumer base and potential growth opportunities. However, the decline in sales from October to January suggests external pressures or market dynamics that may be impacting their overall market share. This performance snapshot underscores the importance of targeted strategies to enhance their competitive edge in both categories, particularly in states like Massachusetts where the market is highly dynamic.
Competitive Landscape
In the Massachusetts Pre-Roll category, Bailey's Buds experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 18th in October, Bailey's Buds maintained a relatively stable position through November and December, ranking 19th and 20th, respectively. However, by January 2025, the brand saw a significant drop to 30th place, indicating a potential challenge in maintaining its competitive edge. This decline in rank coincides with a decrease in sales, suggesting that Bailey's Buds may be losing market share to competitors. Notably, Smyth Cannabis Co. and Cloud Cover (C3) both demonstrated resilience, with Smyth Cannabis Co. improving its rank from 31st in November to 27th in January, and Cloud Cover (C3) maintaining a consistent presence in the top 30. These shifts highlight the dynamic nature of the Massachusetts Pre-Roll market and underscore the importance for Bailey's Buds to innovate and adapt to regain its competitive standing.
Notable Products
In January 2025, the Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g) maintained its top position as the number one product from Bailey's Buds, despite a notable drop in sales to 1092 units. Liberty Haze Pre-Roll 5-Pack (2.5g) remained steady in the second position, showing consistent performance over the months. The Variety Pack Pre-Roll 5-Pack (2.5g) rose to third place, having fluctuated in ranking in previous months. Donny Burger Pre-Roll 5-Pack (2.5g) appeared in the rankings for the first time, securing fourth place. Wedding Cake Pre-Roll 5-Pack (2.5g) re-entered the rankings in fifth place, showing a decrease in sales compared to November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
