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Oct-2024
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Overview
Market Insights Snapshot
Bailey's Buds has shown varied performance across different categories in the state of Massachusetts. In the Flower category, the brand's ranking has seen a decline over the months, slipping from 57th in July to 72nd by October. This indicates a challenging market environment or increased competition within this category. The sales figures corroborate this trend, with a noticeable decrease from July to October. However, it's worth noting that the brand has not been able to break into the top 30 for the Flower category, which could be a point of concern for stakeholders looking to enhance brand visibility and market share in Massachusetts.
Conversely, in the Pre-Roll category, Bailey's Buds has maintained a relatively stable position, hovering around the 15th to 16th rank from July through October. This consistency in ranking suggests a stronger foothold in this segment, despite the fluctuations in sales volumes. The brand's ability to remain within the top 20 in the Pre-Roll category might indicate a more loyal customer base or effective product offerings that resonate well with consumers. The stability in rankings, despite the sales volatility, could be an area of strategic advantage for Bailey's Buds in the competitive landscape of Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Bailey's Buds has experienced a relatively stable position over the past few months, maintaining a rank within the top 20. Despite a slight dip in September 2024, where Bailey's Buds fell to 16th place, the brand managed to hold this position through October. This stability is noteworthy given the fluctuations observed among competitors. For instance, High Supply / Supply saw a significant drop from 9th to 15th place between September and October, while Nature's Heritage experienced a similar decline from 11th to 14th. Meanwhile, Smyth Cannabis Co. showed a gradual improvement, moving from 20th to 17th place over the same period. These shifts indicate a dynamic market environment where Bailey's Buds' ability to maintain its rank suggests a resilient market presence, although there is room for growth to climb higher in the rankings. This competitive analysis underscores the importance of strategic positioning and adaptability in maintaining and improving market share within the Massachusetts pre-roll sector.
Notable Products
In October 2024, the top-performing product for Bailey's Buds was the Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g), maintaining its consistent first-place ranking since July 2024. Liberty Haze Pre-Roll 5-Pack (2.5g) also held steady in second place throughout the same period, indicating a stable consumer preference for these products. The Waiting Game Pre-Roll 5-Pack (2.5g) saw a notable rise in popularity, jumping from fifth place in September to third in October, with sales increasing to 1428 units. The Variety Pack Pre-Roll 5-Pack (2.5g) emerged in the rankings for the first time in October, securing the fourth position. Meanwhile, Blue Dream x Sour Jack (3.5g) experienced a slight decline, dropping from fourth to fifth place despite a modest increase in sales to 839 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
