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Nov-2024
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Overview
Market Insights Snapshot
Bailey's Buds has experienced notable shifts in its market performance across various categories in Massachusetts. In the Flower category, the brand has seen a gradual decline in rankings, moving from 55th position in August 2024 to 80th by November 2024. This downward trend is reflected in the sales figures, which show a consistent decrease over the months. The Pre-Roll category paints a slightly different picture, with Bailey's Buds maintaining a relatively stable position, ranking 17th in both October and November 2024. This stability in ranking, despite fluctuations in sales, indicates a steady demand for their pre-roll products in the Massachusetts market.
Interestingly, in the Vapor Pens category, Bailey's Buds was not ranked in the top 30 for most of the observed months, with a brief appearance at 95th place in September 2024. This suggests that the brand struggles to capture a significant share in this segment, potentially highlighting an area for growth or reevaluation. The absence from the top 30 in multiple months could be seen as a challenge for the brand, indicating the need for strategic adjustments to enhance their presence in the vapor pen market. Overall, while Bailey's Buds shows resilience in certain categories, there are clear opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive Massachusetts pre-roll market, Bailey's Buds has maintained a relatively stable position, ranking consistently around the 16th to 17th spot from August to November 2024. Despite a slight dip in sales from August to November, Bailey's Buds remains a strong contender. Notably, Shaka Cannabis Company and Fathom Cannabis have shown impressive upward mobility, climbing from ranks outside the top 20 to 18th and 19th respectively by November. This suggests a dynamic market where competitors are aggressively improving their standings. Meanwhile, Headliners and Springtime have also shown fluctuations but managed to rank closely with Bailey's Buds, indicating a competitive cluster around the mid-teen rankings. This competitive landscape highlights the importance for Bailey's Buds to innovate and adapt to maintain and potentially improve its market position amidst rising competitors.
Notable Products
In November 2024, Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g) maintained its top position as the leading product for Bailey's Buds, despite a decrease in sales to 2434 units. Liberty Haze Pre-Roll 5-Pack (2.5g) climbed back to the second spot after dropping to third in October, with sales figures at 1397 units. The Variety Pack Pre-Roll 5-Pack (2.5g) improved its rank from fourth to third, showing a steady increase in popularity with sales reaching 1378 units. Waiting Game Pre-Roll 5-Pack (2.5g) held its position at fourth, while Wedding Cake Pre-Roll 5-Pack (2.5g) re-entered the rankings at fifth place after not being ranked in October. This month saw a reshuffling among the lower-ranked products, indicating changing consumer preferences within the Pre-Roll category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
