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Oct-2024
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown a dynamic performance across different categories and states. In the Michigan market, the brand has experienced fluctuations in its rankings within the Edible category. Starting from a rank of 16 in July 2024, the brand saw a decline to 21 by September, before recovering to 17 in October. This movement suggests a competitive landscape in Michigan, where Banned Cannabis Edible Co. is maintaining a presence but facing challenges to consistently stay within the top 20. The sales figures reflect this trend, with a notable dip in September but a subsequent rebound in October, indicating potential seasonal or market-driven influences affecting consumer purchasing behavior.
Interestingly, Banned Cannabis Edible Co. did not appear in the top 30 rankings in some months, which could be seen as a challenge for the brand in maintaining visibility and market share in certain areas. This absence highlights the competitive pressure and perhaps the need for strategic adjustments to bolster their standing. The brand's ability to bounce back in Michigan by October suggests resilience and potential for growth if they can capitalize on market trends and consumer preferences. Further analysis would be required to understand the specific factors contributing to these ranking shifts and to identify opportunities for sustained improvement and expansion into other regions.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. has experienced fluctuations in its ranking and sales over the past few months. As of October 2024, Banned Cannabis Edible Co. improved its position to rank 17th, after slipping to 21st in September, indicating a positive trend in regaining market traction. In comparison, Kushy Punch consistently maintained a higher rank, though it showed a declining trend from 13th in July to 16th in October, suggesting potential vulnerabilities that Banned Cannabis Edible Co. could capitalize on. Meanwhile, PC Pure showed a stable performance, improving from 18th in July to 15th in October, while Mischief remained close to Banned Cannabis Edible Co., ranking 18th in October. Lost Farm also demonstrated a slight decline, moving from 20th to 19th. These dynamics highlight a competitive environment where Banned Cannabis Edible Co. has opportunities to leverage its recent upward momentum to capture greater market share.
Notable Products
In October 2024, Berry Melon Nerdless Gummies 4-Pack (200mg) maintained its position as the top-performing product for Banned Cannabis Edible Co., with impressive sales of 8320. Blueberry Cluster Gummies 4-Pack (200mg) held steady at the second position, showing a strong recovery from a dip in August. Grape Cluster Gummies 4-Pack (200mg) climbed to the third rank, marking a notable improvement from its debut at fourth place in September. Cherry Cluster Gummies 4-Pack (200mg) entered the rankings in October at fourth place, indicating a growing popularity. Meanwhile, Blueberry Gummy (200mg) remained consistent at fifth place throughout the months, despite fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
