Dec-2024
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown notable progress in the Edible category within the state of Michigan. Over the last four months of 2024, the brand's ranking improved from 19th in September to 14th by December. This upward trajectory is indicative of a strong market presence and increased consumer demand. The steady climb in rankings each month suggests that the brand is effectively capturing market share and possibly introducing successful new products or flavors that resonate well with consumers.
Despite the positive developments in Michigan, Banned Cannabis Edible Co. does not appear in the top 30 rankings for other states or provinces, which could indicate a lack of penetration or competitive challenges in those markets. This absence from other rankings highlights the brand's concentrated success in Michigan but also suggests potential areas for growth and expansion. The consistent ranking improvement in Michigan, however, reflects a robust strategy that could be replicated in other regions to enhance their national or international footprint.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. has demonstrated a notable upward trajectory in its rankings from September to December 2024. Starting at 19th place in September, the brand climbed to 14th by December, showcasing a consistent improvement in its market position. This upward movement is particularly significant when compared to competitors like Dixie Elixirs, which saw a slight decline from 10th to 12th place over the same period, and Kushy Punch, which fluctuated but remained outside the top 15 for most months. Meanwhile, High Minded emerged as a strong competitor, jumping from outside the top 20 to 13th place by December, indicating a significant sales increase. Despite this, Banned Cannabis Edible Co.'s consistent rank improvement suggests a solidifying market presence, likely driven by strategic sales initiatives and product offerings that resonate well with consumers in Michigan.
Notable Products
In December 2024, the top-performing product for Banned Cannabis Edible Co. was Blueberry Cluster Gummies 4-Pack (200mg), which rose to the number one rank with sales totaling 7214. Berry Melon Nerdless Gummies 4-Pack (200mg), previously holding the top spot for three consecutive months, fell to second place. Grape Cluster Gummies 4-Pack (200mg) maintained a strong presence, securing the third position, slightly improving from its November ranking. Cherry Cluster Gummies 4-Pack (200mg) experienced a slight decline, moving from third to fourth place. Watermelon Lemonade Cluster Gummies 4-Pack (200mg) consistently held the fifth position, showing steady sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.