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Jan-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown a consistent performance in the Edible category within the state of Michigan. Over the last few months, the brand has maintained a steady climb in rankings, moving from 15th place in October 2024 to 13th place by January 2025. This upward trend indicates a strengthening presence in the Michigan market, suggesting that their product offerings are resonating well with consumers. The increase in sales from October to December 2024 showcases a positive trajectory, although there was a slight dip in January 2025, which could be attributed to seasonal variations or market saturation.
Interestingly, Banned Cannabis Edible Co. did not appear in the top 30 rankings in any other states or provinces during this period, which could be seen as a limitation in their market penetration strategy outside of Michigan. This absence from other markets might suggest a need for strategic expansion or a focus on bolstering their brand presence in new regions. The brand's performance in Michigan, however, serves as a potential model for growth in other areas, highlighting the importance of understanding consumer preferences and local market dynamics. The data suggests that while Banned Cannabis Edible Co. is making strides in Michigan, there is ample opportunity for growth and increased visibility in other markets.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. has shown a promising upward trend in rankings from October 2024 to January 2025. Starting at 15th place in October, Banned Cannabis Edible Co. climbed to 13th by January, indicating a positive trajectory in market presence. This rise is notable when compared to competitors like Dixie Elixirs, which maintained a relatively stable position around the 10th to 12th ranks, and Good Tide, which consistently held a top 10 to 11 rank. Meanwhile, Cannalicious Labs showed fluctuating performance, dropping to 19th in December before recovering to 15th in January, while High Minded experienced a significant jump from outside the top 20 to 13th place in December, only to fall slightly to 14th in January. Banned Cannabis Edible Co.'s steady climb in rankings suggests a strengthening brand presence and potential for increased sales momentum against its competitors in the Michigan market.
Notable Products
In January 2025, the top-performing product for Banned Cannabis Edible Co. was Berry Melon Nerdless Gummies 4-Pack (200mg) in the Edible category, maintaining its number 1 rank from previous months with impressive sales reaching 9630 units. Watermelon Lemonade Cluster Gummies 4-Pack (200mg) climbed to the second position, improving from its third-place rank in December 2024, with notable sales of 7472 units. Strawberry Nerdless Gummies 4-Pack (200mg) entered the rankings in January, securing the third spot. Grape Cluster Gummies 4-Pack (200mg) remained consistent, holding the fourth position in January after fluctuating between third and fifth in previous months. Blueberry Cluster Gummies 4-Pack (200mg) experienced a drop to fifth place, despite being second from October to December 2024, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
