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Nov-2025
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Overview
Market Insights Snapshot
Baseline's performance in the Nevada market has shown some fluctuations across different product categories. In the Pre-Roll category, the brand did not make it into the top 30 rankings for September and October 2025, which indicates a decline in their market presence during those months. However, by November 2025, Baseline was ranked 57th, suggesting a slight improvement or stabilization in this category. This could be interpreted as a positive sign, although the brand still has significant ground to cover to regain a more competitive position within the top 30. The sales figures for Pre-Rolls also reflect this trend, with a noticeable decrease from August to November, highlighting the challenges Baseline faces in this category.
In contrast, Baseline's performance in the Vapor Pens category in Nevada presents a different narrative. The brand was ranked 50th in August 2025, but it fell out of the top 30 rankings in September and October. By November, Baseline re-entered the rankings at 51st, suggesting some recovery or renewed focus on this category. This movement could indicate strategic adjustments or shifts in consumer preferences that Baseline is beginning to capitalize on. The sales data for Vapor Pens also suggests a rebound, with November sales figures showing an upward trend compared to the previous months, hinting at a potential turnaround for Baseline in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Baseline has faced significant challenges in maintaining a stable market presence. Despite not ranking in the top 20 for August, September, and October 2025, Baseline re-emerged in November 2025 at rank 51, indicating a potential recovery or strategic shift. In contrast, Locals Only Concentrates experienced a decline, dropping from rank 37 in August to 52 in November, which might suggest an opportunity for Baseline to capture market share from faltering competitors. Meanwhile, Spiked Flamingo and Mo-jo (NV) have shown fluctuating ranks, with Spiked Flamingo dropping from 34 in August to 50 in November, and Mo-jo (NV) maintaining a relatively stable presence around the mid-50s. The emergence of ODYSSEY at rank 48 in November, despite not being ranked in previous months, adds another layer of competition. These dynamics suggest that Baseline's re-entry into the rankings could be leveraged by focusing on the weaknesses and fluctuations of its competitors to regain and potentially improve its market position.
Notable Products
In November 2025, Garlic Le Crème Pre-Roll (1g) emerged as the top-performing product for Baseline, climbing to the first position from third in October, with notable sales of 270 units. Strawnana Distillate Disposable (0.8g) maintained its strong performance, holding steady in second place with sales reaching 207 units. King Louis XIII Distillate Disposable (0.8g) entered the rankings in November at third place, showing a promising debut. Sunset Sherbert Pre-Roll (1g) held its position at fourth, consistent with its October ranking. Peanut Butter Souffle Cured Sauce (1g) completed the top five, entering the rankings for the first time in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
