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Jan-2025
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Overview
Market Insights Snapshot
Baseline's performance across various categories in Nevada shows intriguing trends over the recent months. In the Concentrates category, Baseline experienced notable fluctuations, peaking at a rank of 14 in December 2024 before dropping to 24 in January 2025. This suggests a volatile but potentially promising market presence. The brand's sales trajectory in this category also mirrored this volatility, with a sharp increase in December followed by a significant decline in January, indicating potential seasonality or market dynamics at play. In the Flower category, Baseline's absence from the top 30 rankings after October 2024 highlights a challenging competitive landscape, suggesting that the brand may need to reassess its strategy in this segment.
In the Vapor Pens category, Baseline demonstrated a positive upward trend in Nevada through the end of 2024, climbing from a rank of 48 in October to 35 in December. However, the absence of a ranking in January 2025 might indicate a sudden shift in consumer preferences or increased competition, which could be a concern for maintaining market share. The sales figures for Vapor Pens revealed a significant uptick in November and December, reflecting strong consumer demand during these months. Overall, while Baseline has shown potential in certain categories, the brand faces challenges in maintaining consistent growth and presence across all segments in Nevada.
Competitive Landscape
In the Nevada concentrates market, Baseline experienced notable fluctuations in its rank and sales over the observed months. Starting at 18th place in October 2024, Baseline dropped to 20th in November, then climbed to 14th in December before falling to 24th in January 2025. This volatility contrasts with competitors like MPX - Melting Point Extracts, which showed a more consistent presence, peaking at 13th in November and maintaining a top 20 position through December. Meanwhile, Fuze Extracts saw a steady decline from 13th in October to 23rd by January, indicating a potential opportunity for Baseline to capitalize on shifting market dynamics. Despite Baseline's sales peaking in December, the January dip suggests a need for strategic adjustments to sustain its competitive edge against brands like Provisions, which steadily improved their rank from 30th in November to 21st by January.
Notable Products
In January 2025, the top-performing product for Baseline was Super Lemon Haze Sugar Wax (1g) in the Concentrates category, achieving the number one rank with notable sales of 159 units. Following closely was Skunk Sugar (0.5g), securing the second position in the same category. Clementine Cured Badder (0.5g) maintained a strong presence by climbing back to the third rank, after previously holding the fifth position in November 2024. Chem Pie Cured Badder (0.5g) debuted at the fourth rank, suggesting a positive reception among consumers. Chem Dawg Shatter (1g) rounded out the top five, indicating a competitive market for concentrates within Baseline's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
