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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Baseline is stocked at 42 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Henderson, North Las Vegas, Carson City, and Reno. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Baseline’s category mix in October 2026 concentrated 45.73% of sales in Vapor Pens with a 213.80% year-over-year surge but a 29.17% month-over-month decline, while Pre-Roll held 31.02% share with 97.97% YoY growth and a 2.98% MoM increase. Concentrates expanded to 14.85% share with 118.57% YoY growth and a 43.23% MoM jump, and Flower reached 8.41% share with a 7.50% MoM lift but no reported YoY figure; across the portfolio, average price rose 81.59% YoY to $27.39 even as Vapor Pens carried the highest ticket at $44.75. The pattern implies a pivot where high-ticket Vapor Pens remain the anchor by share and YoY scale, but near-term momentum is rotating toward lower-priced, faster-accelerating Concentrates and steady Pre-Roll, reducing reliance on one category for incremental growth.
Positioning-wise, the 29.17% MoM drop in Vapor Pens alongside a 43.23% MoM surge in Concentrates and a 2.98% MoM gain in Pre-Roll suggests Baseline is redistributing demand toward value-access points without abandoning premium-price roles at the top end. With brand sales up 170.03% YoY and Vapor Pens ranked 43 in Nevada, the mix indicates headroom to trade consumers between price tiers: using Concentrates’ MoM velocity and Pre-Roll’s stable 31.02% share to backfill soft months in Vapor Pens, while the 81.59% YoY price lift signals elasticity headroom that can be selectively applied where share is rising rather than where MoM softness persists.
Competitive Landscape
Baseline sits at rank #43 in NV Vapor Pens in October 2026, improving 9 positions YoY from #52 while slipping 2 spots from July 2026’s #41; the brand remains 15 places below its March 2026 peak of #28, indicating partial recovery but not a return to earlier momentum. Against this backdrop, Rove held #1 both YoY and in October 2026 despite a -18.3% YoY sales change, while Dime Industries surged from #24 to #3 with a 593.9% YoY sales increase; in contrast, STIIIZY stayed at #2 with a -26.2% YoY sales decline and AiroPro held #5 with a 0.4% YoY uptick, framing a market where Baseline’s 9-rank YoY gain coexists with intensified top-tier churn. The pattern implies Baseline’s ranking trajectory is stabilizing upward YoY but is vulnerable to share compression from rapid climbers like Dime Industries and resilient leaders like Rove unless Baseline reaccelerates from the mid-40s toward its prior #28 peak.
Notable Products
In October 2026, new launches did most of the work for Baseline: products first sold in the last six months made up 57.2% of brand sales, with several appearing in the top ten like Frozen Watermelon Distillate Disposable (2g) and Skywalker OG Live Resin Disposable (2g). That weight on recent items means a majority of Baseline’s sales come from new products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
