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Nov-2024
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Overview
Market Insights Snapshot
Baseline's performance in the Nevada market has shown notable fluctuations across different product categories. In the Concentrates category, Baseline has demonstrated a consistent presence within the top 30 rankings, with a slight dip in October before regaining some ground in November, moving from 22nd to 20th place. This suggests a resilient position in the market despite the competitive landscape. In contrast, their ranking in the Vapor Pens category experienced more volatility, dropping from 34th in September to 48th in October, before recovering to 41st in November. Such movements could indicate shifts in consumer preferences or the impact of new entrants in the market.
Interestingly, Baseline did not make it into the top 30 for the Flower category in Nevada during the months analyzed, which may point to challenges in gaining traction or differentiating their products in this segment. Despite this, their sales figures in the Flower category in August were significant, hinting at potential untapped opportunities if they can strengthen their market position. Overall, while Baseline is showing strength in certain categories, there are areas where strategic adjustments could lead to improved performance and market capture, especially in the competitive landscape of Nevada's cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Baseline has experienced notable fluctuations in its market position over recent months. From August to November 2024, Baseline's rank shifted from 36th to 41st, indicating a dynamic competitive environment. Despite a dip in October, Baseline managed to recover slightly by November. This volatility can be attributed to the performance of other brands such as Locals Only Concentrates, which maintained a relatively stable position, ending November at 40th, and Fuze Extracts, which saw a decline to 45th in November. Additionally, Mojo (Edibles) re-entered the rankings in November at 39th, after being absent in September and October, which may have contributed to the competitive pressure on Baseline. These shifts highlight the importance for Baseline to strategize effectively to maintain and improve its market standing amidst such competitive dynamics.
Notable Products
In November 2024, the top-performing product for Baseline was Peanut Butter Breath Distillate Disposable (0.8g) in the Vapor Pens category, securing the number one rank with sales of 274 units. Skunk Cured Sugar (0.5g) from the Concentrates category rose to the second position, showing a significant increase from its third place in October. Watermelon Mojito Distillate Disposable (0.8g) also made a notable entry into the third rank, having been unranked in the previous months. Og Kingpin Crumble (0.5g) debuted at the fourth position, while Clementine Cured Badder (0.5g) dropped to fifth, down from the second rank in October. This shift in rankings highlights dynamic changes in consumer preferences within Baseline's product offerings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
