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Mar-2025
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Overview
Market Insights Snapshot
Baseline's performance in the Nevada market has shown notable fluctuations across different product categories. In the Concentrates category, Baseline has demonstrated a strong upward trend, moving from the 16th position in December 2024 to 14th by March 2025. This improvement is underscored by a significant increase in sales, from $28,995 in December to $41,949 in March. Such a trajectory suggests a growing consumer preference and market penetration for Baseline's concentrates. On the other hand, the Vapor Pens category presents a more volatile picture. Baseline was ranked 34th in December, dropped out of the top 30 in January, and then reappeared at 42nd in February before climbing to 39th in March. This inconsistency highlights challenges in maintaining a steady market presence within this category.
The absence of Baseline in the top 30 for Vapor Pens in January 2025 could be seen as a setback, indicating potential issues in distribution or consumer engagement during that period. Despite this, the brand's recovery to 39th place by March reflects resilience and a possible strategic shift to regain market share. The disparity in rankings between Concentrates and Vapor Pens suggests that Baseline's product offerings in the former are resonating more effectively with consumers in Nevada. This differential performance across categories could inform future strategic decisions, such as focusing more resources on expanding their Concentrates line or addressing the challenges faced in the Vapor Pens market. Understanding these dynamics can offer deeper insights into Baseline's market positioning and potential growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Baseline experienced notable fluctuations in its ranking and sales trajectory from December 2024 to March 2025. Starting at rank 34 in December 2024, Baseline saw a dip in visibility in January 2025, as it was not listed among the top 20 brands, indicating a potential challenge in maintaining market presence during that period. However, by February 2025, Baseline re-entered the rankings at 42 and improved slightly to 39 by March 2025. In contrast, Cannavative showed a significant decline from rank 11 in December 2024 to 37 by March 2025, suggesting a steep drop in sales momentum. Meanwhile, Shango and Tyson 2.0 maintained relatively stable positions, with Shango showing a slight improvement from 40 to 38 from February to March 2025, and Tyson 2.0 fluctuating between ranks 39 and 43. These dynamics highlight Baseline's resilience in rebounding its rank amidst a competitive field, though the brand may need to strategize further to sustain and enhance its market position against competitors like Cannavative, which despite its decline, still commanded higher sales figures in earlier months.
Notable Products
In March 2025, the top-performing product from Baseline was the Skywalker OG Distillate Disposable (0.8g) in the Vapor Pens category, maintaining its top position from February with notable sales of 612 units. The Fruity Pebbles OG Badder (1g) in the Concentrates category held steady at second place, showing a consistent performance from the previous month. Kush Mints Shatter (1g) entered the rankings in March at third place, marking its debut in the top three. Diced Pineapples Sugar (1g) also appeared in the rankings for the first time, securing the fourth position. Banana Bread Crumble (1g) dropped from third in February to fifth in March, indicating a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
