.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Baseline concentrated over half of May 2026 sales in Vapor Pens at 53.24% share, with Vapor Pens up 138.83% month over month and 56.71% year over year, while Flower held 25.63% share but swung down 44.12% MoM despite a 2,010.74% YoY surge. Pre-Roll captured 17.59% share with 41.71% MoM growth and 781.03% YoY growth, whereas Concentrates slipped to 3.53% share with -86.87% YoY but a 22.70% MoM uptick. With average price up 13.53% YoY to $27.33 and Vapor Pens positioned as the top category, the mix implies a pivot toward higher-ticket inhalables even as Flower’s volatile YoY base and Pre-Roll’s expansion reshape unit economics.
These shifts position Baseline as a Vapor Pens-led brand with a fast-rising Pre-Roll adjunct, supporting trade-up behavior as Vapor Pens average price sits at a premium and rank in Nevada is 29th in Vapor Pens, suggesting room to translate the 138.83% MoM category surge into share capture. The -44.12% MoM in Flower alongside 41.71% MoM in Pre-Roll indicates substitution within combustion formats, while the 22.70% MoM recovery in Concentrates off an -86.87% YoY base limits downside risk without distracting from the 53.24% Vapor Pens anchor. Net, May 2026 mix trends imply Baseline’s near-term positioning hinges on sustaining Vapor Pens velocity while using Pre-Roll growth to stabilize seasonality from Flower contraction.
Competitive Landscape
Baseline sits at rank #29 in NV Vapor Pens in May 2026, improving 8 positions year over year from #37 and climbing 14 spots since February 2026 from #43, while still trailing its peak of #25 reached in June 2024; meanwhile, Rove holds #1 despite a -27.5% YoY sales change and STIIIZY remains #2 with a -26.8% YoY decline, indicating Baseline’s upward rank momentum is occurring as top-tier leaders contract and openings emerge within the top 30, implying the brand’s trajectory points toward re-testing the mid-20s if retention improves against peers gaining share like AiroPro moving from #11 YoY to #4 with +93.7% YoY sales.
Notable Products
Blueberry Gelato (14g) posted the steepest movement in May 2026 with a -33.0% month-over-month change while sitting at rank 3, contrasted by Gelato 33 (14g) rising to rank 1 on a +47.4% lift; the gap implies consumers are reallocating within the Flower family rather than exiting it. Three of the top ten are Vapor Pens (ranks 4, 5, and 7), while four are Pre-Rolls (ranks 2, 6, 8, and 10), indicating inhalables account for seven of the top ten slots even as a single Flower SKU leads the board; Gelato 33 (14g) also concentrated the largest dollar volume at $21,785 alongside the rank-3 Flower decline. The pattern implies Baseline is pivoting toward an inhalables-led mix for velocity while keeping a flagship Flower anchor that captures trading-up within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
