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Jan-2025
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Overview
Market Insights Snapshot
Bear Labs, a prominent player in the cannabis concentrates category, has shown notable shifts in its performance across different states. In California, the brand experienced a downward trend in rankings from October 2024 to January 2025, moving from 10th to 17th place. This decline is reflected in their sales figures, which decreased from $320,166 in October 2024 to $181,982 by January 2025. The drop in rankings and sales in California may indicate increased competition or changing consumer preferences within the state, highlighting a potential area for Bear Labs to strategize new approaches to regain its standing.
Interestingly, Bear Labs did not appear in the top 30 rankings for any other state or category during this period, suggesting that their market presence is currently limited primarily to California. This absence from other markets could be viewed as a significant opportunity for expansion or a challenge in terms of brand diversification. The brand's focus on concentrates in California might be a strategic choice, but the lack of presence in other states raises questions about their plans for geographic and category diversification in the future. Understanding these dynamics could provide valuable insights into Bear Labs' growth strategy and its adaptation to the broader cannabis market landscape.
Competitive Landscape
In the highly competitive California concentrates market, Bear Labs has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at 10th place in October 2024, Bear Labs saw a gradual decline to 17th by January 2025. This downward trend in rank is mirrored by a decrease in sales, which dropped from a peak in October to lower figures by January. In contrast, Casual Cannabis showed a remarkable upward trajectory, climbing from 46th to 18th place, indicating a significant gain in market share. Similarly, Cream Of The Crop (COTC) maintained a competitive edge, although it experienced a slight dip in January. Meanwhile, Everyday Dabs and Roll Bleezy both demonstrated more stable rankings, with Roll Bleezy even improving its position to 15th by January. These dynamics suggest that while Bear Labs remains a key player, it faces increasing pressure from emerging and established competitors, highlighting the need for strategic adjustments to regain its previous standing.
Notable Products
In January 2025, Bear Labs' top-performing product was Bud Booster THCa (1g) in the Concentrates category, which climbed to the number one rank with sales of 676 units. Hardcore OG Budder (1g) followed closely in second place, improving from its third position in December 2024. Purple Master Kush Diamonds (1g) made its debut in the rankings, securing the third spot. Hibachi Rosin (1g) and Rainbow Beltz Rosin (1g) also entered the top five for the first time, ranking fourth and fifth, respectively. This month saw significant shifts in product rankings, with several new entries and notable improvements compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
