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Aug-2024
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Overview
Market Insights Snapshot
In Oregon, beaucoup has shown a consistent performance in the Edible category over the past few months. Starting at rank 12 in May 2024, the brand experienced a minor dip to rank 13 in June, but quickly rebounded to its initial position in July. By August, beaucoup had climbed to rank 10, indicating a positive upward trend. This movement is reflective of their strategic positioning and market adaptability. The steady increase in their sales figures, culminating in $100,389 in August, further underscores their growing popularity and consumer acceptance within the state.
However, the performance of beaucoup across other states and categories remains varied. In some regions, the brand did not make it into the top 30, which suggests either a weaker presence or higher competition in those markets. For instance, their absence from the rankings in certain states could be a point of concern if they aim to establish a more widespread influence. Conversely, their strong showing in Oregon's Edible category highlights a potential area for replication and growth in other states. Understanding these dynamics can provide better insights into the brand's overall market strategy and areas for potential expansion.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, beaucoup has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 12 in May 2024, beaucoup experienced a slight dip to 13 in June but subsequently climbed to 12 in July and reached the 10th position by August 2024. This positive movement is significant, especially when compared to competitors like Mr. Moxey's, which maintained a relatively stable position around the 10th and 11th ranks, and Feel Goods, which showed a steady improvement from 19th in May to 12th in August. Meanwhile, Private Stash and Hapy Kitchen consistently held higher ranks, with Hapy Kitchen maintaining a solid 8th position throughout. The increase in beaucoup's sales, particularly the significant jump from $83,979 in July to $100,389 in August, indicates a growing consumer preference and market penetration, positioning beaucoup as a rising contender in the Oregon edible cannabis market.
Notable Products
In August 2024, the top-performing products from beaucoup were Blackberry Pomegranate Gummy (100mg) and Huckleberry Gummy (100mg), both tied for the number one rank with notable sales figures of 4,352 units each. Sativa Strawberry Gummies (100mg) held the second position with 4,178 units sold. The CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) ranked third, maintaining a consistent presence in the top three from previous months, with sales reaching 3,836 units. Pineapple UP Gummy (100mg) remained in the fourth position throughout the past four months, with August sales of 3,375 units. The rankings show a significant rise for Blackberry Pomegranate Gummy, which jumped from fifth place in June and July to first in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
