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Nov-2024
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Overview
Market Insights Snapshot
In the Oregon market, beaucoup has shown consistent performance in the Edible category, maintaining a steady rank of 13th from August through November 2024. This stability suggests that the brand has managed to hold its ground amidst competitive pressures. Notably, there was a significant increase in sales from September to November, indicating a positive trend and potentially reflecting successful marketing strategies or product releases. The ability to maintain a consistent ranking while experiencing sales growth could be indicative of a loyal customer base or effective distribution channels in the region.
Despite the positive trends in Oregon, it's worth noting that beaucoup's absence from the top 30 in other states and categories highlights areas for potential growth or improvement. This lack of presence could suggest either a strategic focus on the Oregon market or challenges in penetrating other markets. Understanding the dynamics behind these rankings could provide deeper insights into the brand's market strategies. For those interested in the detailed performance of beaucoup across different regions and categories, further analysis would be beneficial.
Competitive Landscape
In the Oregon edibles market, beaucoup has maintained a consistent rank of 13th from August to November 2024, reflecting a stable position amidst fluctuating sales figures. Notably, Mr. Moxey's and Private Stash have consistently outperformed beaucoup, holding ranks of 10th and 11th respectively, with Private Stash showing a significant upward sales trend, particularly in November. Meanwhile, Junk has shown some volatility, moving from 18th to 15th, while Verdant Leaf Farms made a notable leap from outside the top 20 to 16th in November. This competitive landscape suggests that while beaucoup is holding its ground, there is pressure from both established and emerging brands, necessitating strategic efforts to enhance its market share and sales growth.
Notable Products
In November 2024, the top-performing product for beaucoup was the Blackberry Pomegranate Gummy (100mg) in the Edible category, which rose to the number one rank with sales of 4742 units. The Pineapple UP Gummy (100mg) also saw a significant increase, climbing to the second position, indicating a strong upward trend from its consistent fourth-place ranking in previous months. The Sativa Strawberry Gummies (100mg) dropped to third place after leading in October, showcasing a slight decline in its sales momentum. The Huckleberry Gummy (100mg) fell to fourth place, reflecting a decrease in popularity compared to earlier months when it held the top spot. Notably, the CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) remained stable at the fifth position, maintaining its rank from October despite fluctuating sales figures throughout the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
