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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, the performance of beaucoup in the Edible category has shown some fluctuations over the summer months of 2025. Starting in May, beaucoup held the 22nd position, maintaining this rank into June. However, July saw a slight improvement with the brand climbing to the 20th rank, indicating a positive reception or perhaps an effective promotional strategy during that month. Unfortunately, this upward trend did not sustain into August as beaucoup slipped back to the 24th position. This movement suggests that while there was a temporary boost in sales or market presence, challenges remain in maintaining a consistently higher ranking in the competitive edible market of Oregon.
Despite the ranking fluctuations, the sales figures for beaucoup in Oregon's edible category reveal an interesting trend. Sales peaked in July before experiencing a significant drop in August. This pattern might reflect seasonal buying habits or the impact of new competitors entering the market. Notably, the absence of beaucoup from the top 30 in more months or other states could indicate areas where the brand is either not present or not competitive enough to make a significant impact. This suggests potential opportunities for the brand to explore market expansion or strategic adjustments to improve its standing and sales in other regions or categories.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, beaucoup has experienced notable fluctuations in its ranking over the summer of 2025. Starting in May at rank 22, beaucoup improved to rank 20 by July, before dropping to rank 24 in August. This movement indicates a volatile market position, likely influenced by changes in sales performance. While beaucoup saw a peak in sales in July, their August sales saw a significant decline, which may have contributed to their drop in rank. In contrast, Junk maintained a steady rank of 21 in May and June, only slightly dropping to 23 in July and August, suggesting a more stable market presence despite a decrease in sales. Meanwhile, Canna Crispy showed an upward trend, improving from rank 25 in May to 22 in August, with sales increasing in August, potentially posing a growing threat to beaucoup's market share. These dynamics highlight the competitive pressures in the Oregon Edible market, emphasizing the need for strategic adjustments by beaucoup to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product from beaucoup was the CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) in the Edible category, achieving the number one rank with sales of 1553 units. This product moved up from fourth place in July 2025. Sativa Strawberry Gummies maintained a strong position, holding steady at rank two with a slight decrease in sales compared to July. The Huckleberry Gummy, previously holding the top spot, dropped to third place with a notable decrease in sales. Meanwhile, the Blackberry Pomegranate Gummy fell to fourth place, continuing its downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
