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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, the cannabis brand beaucoup has shown consistent performance in the Edible category. Over the months from June to September 2024, beaucoup maintained a steady presence, ranking 13th in both June and July before improving slightly to 12th in August and maintaining that position in September. This upward movement in ranking from July to August indicates a positive reception of their products, possibly due to new product launches or effective marketing strategies. The consistency in their ranking reflects a stable market presence, suggesting that they have managed to capture a loyal consumer base in Oregon's competitive edible market.
While beaucoup's performance in Oregon's Edible category is noteworthy, it is also important to consider their absence from the top 30 rankings in other states and categories. The lack of presence in these rankings could be interpreted in several ways; it may indicate challenges in market penetration outside of Oregon or possibly a strategic focus on specific regions and products. Without additional data, it is difficult to ascertain the exact reasons for this absence, but it does highlight an area of potential growth or re-evaluation for the brand. Understanding these dynamics could provide insights into beaucoup's overall market strategy and future opportunities for expansion.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, beaucoup has shown a steady performance, maintaining its rank at 12th place in both August and September 2024, after a slight improvement from 13th place in June and July. This consistency in rank suggests a stable market presence, although it trails behind competitors like Mr. Moxey's, which improved its position to 10th in September, and Sour Bhotz, which held a strong position in the top 10 for most months before dropping to 11th in September. Despite these challenges, beaucoup has managed to increase its sales from June to August, peaking in August before experiencing a slight decline in September. This indicates potential for growth if the brand can capitalize on its upward sales trend and address competitive pressures. Meanwhile, Chalice Farms and Feel Goods have shown more volatility, with Chalice Farms dropping to 15th place and Feel Goods fluctuating between 13th and 17th, suggesting that beaucoup could potentially overtake these brands with strategic marketing efforts.
Notable Products
In September 2024, the top-performing product for beaucoup was Huckleberry Gummy (100mg) in the Edible category, maintaining its number one ranking from August with sales of 3649 units. Blackberry Pomegranate Gummy (100mg) also performed well, securing the second spot, slightly down from its joint first position in August with 3326 units sold. Pineapple UP Gummy (100mg) climbed to third place, improving steadily from its consistent fourth place in previous months. Sativa Strawberry Gummies (100mg) dropped to fourth place despite being the top seller in June and July. The CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) saw the most significant drop, falling to fifth place with a notable decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
