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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, beaucoup has shown a fluctuating performance in the Edible category over the past few months. Starting with a consistent ranking of 13th place in both October and November 2024, the brand experienced a decline to 18th place in December and further slipped to 21st place by January 2025. This downward trend in rankings coincides with a noticeable decrease in sales from November to January, indicating potential challenges in maintaining market share or adapting to consumer preferences during this period.
While beaucoup's presence in the Edible category in Oregon is noteworthy, the absence of any ranking in the top 30 for other states or categories suggests that their market influence might be limited geographically or focused on specific product offerings. This could be seen as a strategic decision or a potential area for growth, depending on the brand's objectives. The data hints at opportunities to explore new markets or strengthen their existing foothold in Oregon, especially as they navigate the competitive landscape of the cannabis industry.
```Competitive Landscape
In the competitive landscape of the Oregon edibles market, beaucoup has experienced a notable decline in rank from October 2024 to January 2025, dropping from 13th to 21st place. This downward trend in rank is accompanied by a significant decrease in sales, particularly from November to December, where sales plummeted sharply. In contrast, Chalice Farms has shown a steady improvement, breaking into the top 20 by January 2025, suggesting a potential shift in consumer preference. Meanwhile, Sour Bhotz maintained a relatively stable position, consistently ranking around 17th to 19th, which indicates a steady consumer base. She Don't Know also showed a remarkable recovery from a low of 30th in November to 22nd in January, highlighting a potential resurgence in popularity. The fluctuating ranks and sales figures of these competitors suggest that beaucoup needs to reassess its market strategies to regain its competitive edge and stabilize its position in the Oregon edibles market.
Notable Products
In January 2025, the top-performing product for beaucoup was the Blackberry Pomegranate Gummy (100mg) within the Edible category, maintaining its leading position with sales of 2547 units. The Huckleberry Gummy (100mg) followed closely, climbing to the second spot from its previous first-place finish in December 2024. The CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) secured the third position, showing a consistent performance over the months. The Pineapple UP Gummy (100mg) experienced a slight drop to fourth place, while the Sativa Strawberry Gummies (100mg) continued its downward trend, settling at fifth. Overall, the rankings for January 2025 highlight a competitive landscape among the Edibles, with notable shifts in product popularity since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
