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Jul-2024
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Overview
Market Insights Snapshot
Beehive Extracts has shown notable fluctuations in its performance across various categories and states. In the Concentrates category in Oregon, the brand experienced a peak in May 2024 where it climbed to the 16th position from 22nd in April. However, by July 2024, it had slipped to the 27th rank, indicating some volatility. This downward trend is also reflected in the sales figures, which dropped from approximately $98,470 in May to $67,546 in July. The brand's absence from the top 30 in certain months is concerning, suggesting a need for strategic adjustments to regain market share.
In the Vapor Pens category, Beehive Extracts has struggled to break into the top 30 in Oregon consistently. The brand held the 50th position in both April and May 2024 but saw a decline to the 66th position by July. This category's sales also reflected a significant decrease from $59,261 in May to $24,634 in July. The brand's inability to maintain a strong presence in the Vapor Pens market highlights a potential area for improvement, as consistent ranking outside the top 30 could impact long-term brand visibility and consumer loyalty.
Competitive Landscape
In the Oregon concentrates market, Beehive Extracts has experienced notable fluctuations in its ranking over the past few months, which has implications for its sales performance and market position. In April 2024, Beehive Extracts was ranked 22nd, improving to 16th in May, but then dropping to 21st in June and further to 27th in July. This volatility contrasts with competitors like Siskiyou Sungrown, which showed a steady rise from 51st in April to 26th in July, and Afterglow, which improved from 32nd in April to 25th in July. Additionally, Private Stash maintained a relatively stable position, moving from 23rd in April to 29th in July. Beehive Extracts’ sales peaked in May but saw a decline in July, indicating a need for strategic adjustments to regain and sustain higher rankings. The competitive landscape in Oregon's concentrates category is dynamic, and Beehive Extracts must address these fluctuations to enhance its market share and stabilize its sales trajectory.
Notable Products
In July 2024, Beehive Extracts' top-performing product was Animal Mints Badder (1g) in the Concentrates category, which surged to the number one rank with sales of $1000. Butterscotch Bacio Badder (1g) followed closely in the second position, making its debut in the rankings. Strudlez Badder (1g) and Love Affair Badder (1g) held the third and fourth spots, respectively. Sherbanger Cured Resin Cartridge (1g) in the Vapor Pens category rounded out the top five. Notably, Animal Mints Badder (1g) climbed from fifth place in June to first in July, demonstrating significant growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
