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Nov-2024
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Overview
Market Insights Snapshot
Beehive Extracts has shown notable performance in the Oregon market, particularly within the Concentrates category. Over the span from August to November 2024, the brand maintained a presence in the top 20, with rankings fluctuating between 14th and 18th position. This consistency is indicative of a stable consumer base and effective market strategies, even though there was a slight dip in September before rebounding in November. Such movements suggest that while the brand faces competition, it also possesses resilience, as evidenced by the recovery in sales figures in November, aligning closely with those seen in August.
In contrast, Beehive Extracts' performance in the Vapor Pens category within Oregon has been more volatile. The brand did not secure a spot in the top 30 until recently, with its rank improving from 62nd in August to 52nd by November. This upward trend, alongside a notable increase in sales from September to October, indicates a growing consumer interest in the brand's vapor pen offerings. However, the brand still has significant ground to cover to break into the top 30, highlighting both a challenge and an opportunity for growth in this segment.
Competitive Landscape
In the Oregon concentrates market, Beehive Extracts has shown a fluctuating performance in recent months, with its rank moving from 14th in August 2024 to 17th in November 2024. This indicates a slight decline in its competitive standing, although its sales in November showed a slight increase compared to October. Notably, Oregrown and Disco Dabs have maintained stronger positions, with Disco Dabs notably improving its rank from 17th in August to 10th in October before dropping to 16th in November. Meanwhile, Private Stash has shown a consistent upward trend, moving from 20th in August to 15th in November, suggesting a growing market presence. The data suggests that while Beehive Extracts is holding its ground, it faces stiff competition from brands like Disco Dabs and Private Stash, which are either maintaining or improving their market positions.
Notable Products
In November 2024, Georgia Apple Pie Badder (1g) emerged as the top-performing product for Beehive Extracts, with sales reaching 582 units. Koffee Limedog Badder (1g) followed closely in second place, while Next Level Badder (1g) secured the third position. White Cherry Runtz Badder (1g) and Candy Pave Badder (1g) rounded out the top five, ranking fourth and fifth respectively. These rankings showcase a consistent preference for concentrates among consumers. Notably, Georgia Apple Pie Badder (1g) experienced a significant rise to the top position, indicating a strong uptick in popularity compared to previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
