.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Berkshire Roots has shown varied performance across different product categories and states. In the Massachusetts market, their flower products have experienced fluctuations in rankings, with a notable improvement in October 2024, reaching the 86th position after not being in the top 30 in prior months. This upward movement suggests a potential strategic shift or increased consumer interest in their flower offerings. On the other hand, their vapor pens in Massachusetts did not maintain a consistent presence in the top 30, highlighting potential challenges in this category. Such performance dynamics could indicate a need for Berkshire Roots to reassess their approach or product offerings in the vapor pen segment to regain a stronger foothold.
In New York, Berkshire Roots' vapor pens have seen a more stable trajectory, consistently appearing in the rankings from August to October 2024. Despite not making it to the top 30 in July, they climbed to the 75th position by August and maintained a similar standing through October. This consistency might reflect a growing brand recognition or a successful marketing strategy in the New York vapor pen market. However, the absence of their flower category in the top rankings indicates either a lack of presence or competition challenges in that segment within New York. Understanding these trends can provide insights into Berkshire Roots' market strategies and areas for potential growth or improvement.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has experienced notable fluctuations in its market position over recent months. After a brief absence from the top 20 rankings in August and September 2024, Berkshire Roots re-emerged in October 2024, securing the 86th position. This resurgence indicates a positive shift in sales momentum, contrasting with brands like Curaleaf, which saw a decline from 78th to 83rd place from August to October. Meanwhile, Black Label Brand demonstrated a significant upward trajectory, climbing to 76th place in October from being unranked in previous months. Another competitor, Happy Hour, experienced a downward trend, dropping to 96th place by October. These dynamics suggest that while Berkshire Roots is regaining its footing, it faces stiff competition from brands that are either stabilizing or improving their market positions, highlighting the need for strategic marketing and product differentiation to sustain its upward trend in sales and rankings.
Notable Products
In October 2024, Berkshire Roots saw the Orange Chemeleon Pre-Roll (1g) maintain its top position from September, leading the sales with an impressive figure of 1477 units sold. Ice Cream Kush (3.5g) climbed the ranks to secure the second spot, a notable improvement from its fifth position in September. Critical Mass Full Spectrum BHO Disposable (0.3g) remained steady at the third rank, despite a decrease in sales compared to previous months. Basics - CBD/THC 2:1 Spunzleberry Sugar Distillate Cartridge (0.5g) dropped to fourth place after being second in September. The 413 Belgian Dark Chocolate Bar 20-Pack (100mg) entered the rankings for the first time, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
