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Sep-2024
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Overview
Market Insights Snapshot
In examining the performance of Berkshire Roots across different product categories and states, there are notable trends to consider. In the Massachusetts market, the brand's presence in the Flower category has seen a promising upward trajectory, moving from a rank of 98 in June 2024 to 91 in July 2024. However, it is important to note that Berkshire Roots did not rank in the top 30 for the Flower category in August and September, indicating a potential decline or increased competition in the latter months. Meanwhile, their Vapor Pens category in Massachusetts showed some fluctuations, with rankings moving from 69 in June to 76 in September, suggesting a volatile performance in this segment.
In New York, Berkshire Roots made its entry into the Vapor Pens category in September 2024, debuting at rank 51. This indicates a significant move into a new market, although the absence of previous months' rankings suggests that Berkshire Roots was not a top contender in New York's Vapor Pens category before September. This debut could be seen as a strategic expansion effort, though the brand will need to focus on maintaining or improving its position in the coming months to establish a strong foothold in the New York market. Overall, Berkshire Roots' performance across these states and categories highlights both opportunities and challenges, with some areas showing growth potential while others may require strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Berkshire Roots has shown a significant shift in its market presence by entering the top 20 brands in September 2024, ranking at 51.0. This marks a notable entry as the brand was absent from the top 20 in the preceding months. In comparison, City Trees has maintained a relatively stable position, fluctuating slightly but consistently staying within the top 60, with a rank of 50.0 in September. Meanwhile, Blotter and Luci have experienced more volatility, with Luci dropping from a rank of 35.0 in June to 52.0 in September, indicating a downward trend. Ithaca Organics Cannabis Co. has shown resilience, improving its rank to 48.0 in September. This competitive environment suggests that while Berkshire Roots is gaining traction, it faces stiff competition from brands like Ithaca Organics Cannabis Co. and City Trees, which have shown consistent performance and higher sales figures over the months.
Notable Products
In September 2024, the top-performing product for Berkshire Roots was the Orange Chemeleon Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales of 878 units. Following closely, the Basics - CBD/THC 2:1 Spunzleberry Sugar Distillate Cartridge (0.5g) in the Vapor Pens category ranked second. The Nova Cheese Full Spectrum BHO Disposable (0.3g) dropped from its first-place position in August to third place in September, while the Critical Mass Full Spectrum BHO Disposable (0.3g) also saw a decline, moving from second to fourth. The Basics - Bubba Kush Distillate Cartridge (0.5g) maintained its position at fifth rank for two consecutive months. These shifts indicate a dynamic change in consumer preferences within the Vapor Pens category from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
