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Jan-2025
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Overview
Market Insights Snapshot
Berkshire Roots has shown varying performance across different categories and states, with notable activity in Massachusetts and New York. In the Flower category within Massachusetts, Berkshire Roots has seen a positive trajectory, climbing from the 98th position in October 2024 to the 78th position by December 2024. However, by January 2025, the brand did not make it into the top 30 rankings, indicating a potential area of concern or increased competition within the state. This upward trend in sales from October to December, peaking at over $108,000, highlights the brand's growing presence in the Flower category before its absence in the top rankings in January.
In New York, Berkshire Roots has maintained a more stable performance in the Vapor Pens category. The brand consistently stayed in the 80s range from October to December 2024, with a slight improvement to the 75th position in January 2025. This suggests a steady, albeit modest, market presence without any significant breakthroughs into the top 30 brands. Despite this, there was a notable increase in sales from December to January, which might indicate a strengthening foothold or effective marketing strategies during the start of the year. The contrasting performance between Massachusetts and New York provides insight into how Berkshire Roots is navigating different market dynamics across states.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Berkshire Roots has shown a fluctuating performance in terms of rank and sales over the last few months. Starting from October 2024, Berkshire Roots was ranked 82nd, maintaining a similar position through November and December, before improving to 75th in January 2025. This upward movement in January suggests a positive trend, potentially driven by an increase in sales from $12,032 in December to $18,323 in January. In comparison, Blotter has remained relatively stable, with ranks hovering around the low 80s, while Snobby Dankins experienced a significant drop in November, disappearing from the top 20 in December, before rebounding to 73rd in January. High Peaks consistently outperformed Berkshire Roots, despite a declining trend, with ranks from 48th to 71st over the same period. Meanwhile, Dabgo maintained a steadier position, slightly ahead of Berkshire Roots, indicating a competitive but stable market environment. These dynamics highlight the importance for Berkshire Roots to capitalize on its recent momentum to further improve its standing in the New York vapor pen market.
Notable Products
In January 2025, Orange Chemeleon Pre-Roll (1g) maintained its top position for Berkshire Roots, continuing its streak as the number one ranked product since October 2024, with sales reaching 1154 units. Orange Chameleon (3.5g) improved its ranking to second place from fourth in December 2024, reflecting a resurgence in popularity. Night Terror OG (3.5g) debuted in third place, indicating strong demand for new flower products. Runtz (3.5g) entered the rankings in fourth place, showing a growing interest in this strain. Mimosa Live Resin Cartridge (0.5g) slipped to fifth place from fourth in November 2024, but still demonstrated solid sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
