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Oct-2024
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Overview
Market Insights Snapshot
Betty's Eddies has shown a consistent presence in the Edible category across several states, with varying levels of success. In Illinois, the brand maintained a steady ranking at 13th place from July through October 2024, despite a noticeable decline in sales from $604,434 in August to $484,900 in October. This suggests that while the brand is holding its rank, it faces challenges in increasing its market share or sales volume in the state. On the other hand, in Massachusetts, Betty's Eddies consistently ranked 3rd throughout the same period, indicating a strong foothold in this market. The sales figures show a positive trend, with a peak in October at $1,219,449, suggesting successful strategies or consumer preference in this region.
In Maryland, Betty's Eddies has been a dominant player, holding the top spot in July before moving to the second position from August to October 2024. Despite this slight drop in ranking, the brand's sales remained robust, with a slight increase from $1,203,960 in September to $1,217,265 in October. This indicates strong brand loyalty or effective marketing strategies in Maryland, allowing it to maintain high sales volumes even with competitive pressures. The absence of rankings in other states or provinces could suggest either a lack of presence or a need for strategic focus to penetrate additional markets effectively.
Competitive Landscape
In the Massachusetts edible market, Betty's Eddies consistently held the third rank from July to October 2024, showcasing a stable position amidst strong competition. Despite a slight fluctuation in sales, Betty's Eddies maintained its rank, indicating resilience and customer loyalty. The brand trails behind Camino, which dominated the top spot, and Wana, which consistently held second place. Notably, Kanha / Sunderstorm and Coast Cannabis Co. alternated between fourth and fifth positions, indicating a competitive dynamic just below Betty's Eddies. The consistent ranking of Betty's Eddies suggests a strong brand presence and effective market strategies, even as competitors like Wana and Camino report higher sales figures. This stability in rank, despite the competitive landscape, highlights Betty's Eddies' ability to maintain its market share and appeal to consumers.
Notable Products
In October 2024, the top-performing product for Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack, which rose to the first rank with sales reaching 14,049. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack, previously holding the top spot consistently from July to September, moved to second place. Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack maintained its third-place position throughout the months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack remained steady in fourth place across all months. A new entry, Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack, debuted in fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
