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Nov-2024
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Overview
Market Insights Snapshot
Betty's Eddies has shown varied performance across different states and categories over the recent months. In Illinois, the brand has maintained a relatively stable presence in the edible category, with rankings fluctuating slightly between 10th and 13th place from August to November 2024. Notably, there was a positive uptick in sales in November, indicating a potential recovery or successful campaign during that period. Meanwhile, in Massachusetts, Betty's Eddies consistently held the 3rd position in the same category, showcasing a strong and stable market presence. This consistent ranking suggests a well-established brand loyalty or effective market strategies in Massachusetts.
In Maryland, Betty's Eddies has excelled, reaching the top position in the edible category by October 2024 and maintaining it through November. This progression from second to first place highlights a significant upward trend, possibly driven by increased consumer demand or strategic marketing efforts. The brand's ability to secure and hold the top spot in Maryland contrasts with its more variable performance in Illinois, suggesting regional differences in consumer preferences or competitive dynamics. Overall, the brand's performance across these states underscores its potential for growth, particularly in markets where it has already established a strong foothold.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has shown remarkable resilience and growth, securing the top rank in both October and November 2024. This ascent to the number one position reflects a strategic advantage over competitors such as Incredibles, which held the top spot in August and September but fell to second place in the following months. Meanwhile, Encore Edibles has also been a formidable competitor, climbing from fifth to third place between September and October. The consistent performance of Betty's Eddies, particularly its ability to surpass Incredibles, indicates a strong consumer preference and effective market strategies that have bolstered its sales trajectory, even as the competition intensifies. This trend highlights Betty's Eddies' potential to maintain its leadership position in the Maryland edible category.
Notable Products
In November 2024, the top-performing product from Betty's Eddies was Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg), reclaiming its number one rank with sales of 13,315. The Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack (100mg THC, 20mg Melatonin) maintained its second place from October, showing consistent popularity. The Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack dropped to the third position after leading in October. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack remained steady at fourth place throughout the months. Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack reappeared in the rankings at fifth, showing a slight increase in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
