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Jan-2025
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated a strong performance in the Edible category across several states, with notable consistency in certain regions. In Maryland, the brand has maintained a dominant position, consistently ranking as the number one brand from October 2024 through January 2025. This sustained top ranking is indicative of their strong market presence and consumer preference in the state. On the other hand, in Massachusetts, Betty's Eddies has shown a slight dip, moving from third to fourth place in December 2024 and January 2025. Despite this minor fluctuation, the brand remains a strong contender in the Massachusetts Edible market.
In Illinois, Betty's Eddies has experienced some volatility, maintaining a steady 13th position in October, December, and January, but briefly climbing to 11th place in November 2024. This suggests a potential for growth, although they have not yet broken into the top 10 in this state. The absence of a top 30 ranking in any other states or categories could indicate areas where the brand is either not present or not performing as strongly. This analysis highlights the brand's strengths and potential areas for expansion, particularly in states where their presence is not yet established or where they are on the cusp of breaking into higher rankings.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has consistently maintained its top position from October 2024 through January 2025, showcasing its dominance in this category. Despite the strong competition, Betty's Eddies has not only retained the number one rank but also demonstrated a positive sales trajectory, with sales peaking in December 2024. In comparison, Incredibles held the second position throughout the same period, with sales figures slightly fluctuating but remaining robust. Meanwhile, Encore Edibles experienced a dip in rank to fifth place in December before recovering to third in January, indicating some volatility in their market presence. This stability in rank and growth in sales for Betty's Eddies highlights its strong brand loyalty and effective market strategies, setting it apart from its competitors in Maryland's edible market.
Notable Products
In January 2025, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) maintained its position as the top-selling product for Betty's Eddies, with sales reaching 12,852 units. Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack (100mg THC, 20mg Melatonin) climbed to the second position from third in December 2024, indicating a steady increase in consumer preference. Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) experienced a slight drop to third place after previously holding the second spot in December. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack (200mg CBD, 50mg THC, 50mg CBC) remained consistent in fourth place across the months from October 2024 to January 2025. Lastly, Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack (100mg THC, 50mg CBN, 50mg CBC) re-entered the rankings in January 2025 at the fifth position, mirroring its October 2024 rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
