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Dec-2024
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated varied performance across different states in the edible category, with notable movements in rankings and sales figures. In Maryland, the brand has consistently held the top position from October to December 2024, reflecting strong market dominance and increasing sales, culminating in over $1.6 million by December. This steady leadership in Maryland contrasts with their performance in Massachusetts, where they maintained the third position for three consecutive months before slipping to fourth place in December. Despite this slight drop, sales in Massachusetts remained robust, indicating a resilient consumer base.
In Illinois, Betty's Eddies experienced fluctuations, ranking 11th in September and November while dropping to 13th in October and December. This inconsistency suggests a more competitive landscape in Illinois, where maintaining a top-tier position is challenging. Interestingly, the brand's sales in Illinois showed a significant increase from October to November, indicating potential for growth despite the volatile rankings. The absence of Betty's Eddies from the top 30 in other states or provinces during this period highlights both the brand's focused market strategy and potential areas for expansion.
Competitive Landscape
In the Maryland edibles market, Betty's Eddies has demonstrated a strong competitive position, consistently ranking as the top brand from October to December 2024. This marks a notable improvement from September 2024, when it held the second position. The brand's rise to the top can be attributed to its strategic market maneuvers and product appeal, which have led to a steady increase in sales over the months. In comparison, Incredibles, which was the leading brand in September, experienced a slight decline, settling into the second position from October onwards. Meanwhile, Encore Edibles maintained a stable third position from October through December, indicating a consistent performance but not enough to challenge Betty's Eddies' dominance. This competitive landscape highlights Betty's Eddies' effective market strategies and growing consumer preference, positioning it as a formidable leader in Maryland's edibles category.
Notable Products
In December 2024, the top-performing product for Betty's Eddies was Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg), maintaining its first-place rank from November with sales of 13,177 units. The Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) moved up to second place, recovering from a third-place rank in November. Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack (100mg THC, 20mg Melatonin) consistently held the third spot throughout the last two months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack (200mg CBD, 50mg THC, 50mg CBC) remained steady in fourth place since September. Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack (400mg CBD, 100mg D9THC, 50mg CBC) entered the rankings in November at fifth place and maintained that position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
