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Dec-2024
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Overview
Market Insights Snapshot
Bhang has demonstrated a consistent performance in the British Columbia edible market, maintaining a steady rank of 13th from October through December 2024. This stability suggests a solid foothold in the market, with sales showing an upward trend, peaking at 54,232 CAD in December. In contrast, Bhang's presence in Missouri was fleeting, as it appeared in the rankings only in September 2024 at 52nd place, indicating challenges in maintaining a competitive edge in this region. The absence from the top 30 in subsequent months highlights a potential area for strategic improvement.
In Ontario, Bhang has shown a strong performance, consistently ranking in the top 12 throughout the last four months of 2024, with a notable peak at 10th place in both October and December. This suggests a robust demand for their edibles in the province, supported by a steady increase in sales. Meanwhile, in Saskatchewan, Bhang experienced a positive trajectory, moving from 8th to 5th place by November and maintaining that rank in December. This upward movement in Saskatchewan indicates a growing consumer base and possibly effective market strategies.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Bhang has maintained a steady presence, consistently ranking within the top 12 brands from September to December 2024. Notably, Bhang's rank improved from 12th in September to 10th in October, then briefly dipped back to 12th in November before reclaiming the 10th spot in December. This fluctuation in rank is indicative of a competitive market where brands like Chowie Wowie and 1964 Supply Co have shown upward trends, with Chowie Wowie advancing from 13th to 8th place and 1964 Supply Co moving from 14th to 9th place over the same period. Meanwhile, Fly North experienced a decline, dropping from 8th to 11th place by December. Despite these shifts, Bhang's sales trajectory has been positive, with a noticeable increase in December, suggesting a resilient market position amidst dynamic competition.
Notable Products
In December 2024, Bhang's THC Dark Chocolate Bar 4-Pack (10mg) maintained its position as the top-performing product, consistently ranked first since September, with sales reaching 17,332 units. The THC Milk Chocolate Bar 4-Pack (10mg) also held steady in second place, showing a robust increase in sales over the months. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) rose to third place, swapping positions with the Cookies and Cream White Chocolate Bar (10mg), which settled at fourth. Notably, the Toffee and Salt Milk Chocolate Bar (10mg) remained in fifth place throughout the period, but its sales figures showed a significant upward trend. Overall, the rankings for Bhang's top products remained largely stable, with only minor shifts in the third and fourth positions over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
