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Oct-2024
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Overview
Market Insights Snapshot
Bhang has demonstrated notable performance across various states and provinces, particularly in the Edible category. In Ontario, Bhang has consistently improved its ranking, moving from 13th in July 2024 to 10th by October 2024. This upward trend is also reflected in their sales figures, which have shown a steady increase over the months. However, in Saskatchewan, while Bhang maintained a strong presence in the top 10, their ranking fluctuated slightly, finishing October in the same 9th position they held in July. Despite this, their sales figures in Saskatchewan experienced a slight decline over the period.
In British Columbia, Bhang's performance has been on an upward trajectory, climbing from 15th to 13th place from July to October 2024. This improvement is underscored by a significant increase in sales, particularly in October. Conversely, in Missouri, Bhang's presence in the Edible category has been less prominent, as they did not make it into the top 30 rankings in September and October 2024. This absence from the rankings could indicate a need for strategic adjustments in that market. Overall, Bhang's performance showcases a strong foothold in Canadian provinces, with room for growth and improvement in the U.S. markets.
Competitive Landscape
In the Ontario edibles market, Bhang has shown a positive trajectory in brand ranking, moving from 13th place in July 2024 to 10th place by October 2024. This upward trend is indicative of a steady increase in sales, with Bhang's sales figures climbing from July to October. Notably, Bhang has outpaced 1964 Supply Co, which remained consistently lower in rank, moving from 16th to 13th over the same period. Meanwhile, Chowie Wowie has been a close competitor, with its rank fluctuating between 14th and 11th, but ultimately matching Bhang's rank in October. Despite the competition, Bhang has managed to maintain a competitive edge against Vortex Cannabis Inc. and Fly North, both of which have consistently ranked higher, with Vortex Cannabis Inc. peaking at 6th place in September. Bhang's strategic improvements in product offerings and marketing efforts likely contributed to its enhanced market position, making it a formidable contender in the Ontario edibles category.
Notable Products
In October 2024, Bhang's THC Dark Chocolate Bar 4-Pack (10mg) maintained its position as the top-selling product, achieving sales of 16,999 units. The THC Milk Chocolate Bar 4-Pack (10mg) consistently held the second rank, showing a steady increase in sales over the months. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) moved up to the third position, recovering from its fourth-place ranking in the previous two months. The Cookies and Cream White Chocolate Bar (10mg) remained stable at fourth place, while the Toffee and Salt Milk Chocolate Bar (10mg) continued to hold the fifth position, with a notable increase in sales in October. Overall, the top products for Bhang have shown consistent performance, with slight changes in rankings reflecting shifts in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
