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Jan-2025
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Overview
Market Insights Snapshot
Bhang has demonstrated consistent performance across various provinces in the Edible category. In British Columbia, the brand has maintained a steady ranking at 14th place from October 2024 through January 2025. This consistency is notable despite a fluctuation in sales, with a peak in December 2024 and a dip in January 2025. In Ontario, Bhang has shown resilience by maintaining a top 10 ranking in three out of the four months observed, indicating a strong foothold in the market. The slight drop to 12th place in November 2024 suggests some competitive pressure, but the brand quickly rebounded, showcasing its ability to sustain consumer interest.
Meanwhile, Saskatchewan has been a standout market for Bhang, where it climbed to and held the 5th position from November 2024 onwards. This upward movement is accompanied by a significant sales increase, particularly notable in December 2024. The brand's ability to capture and maintain a high ranking in Saskatchewan reflects a strong consumer base and effective market strategies. The absence of any rankings below the top 30 in these provinces underscores Bhang's robust presence in the Canadian Edible market, suggesting a well-executed regional strategy that could serve as a model for expansion into other markets.
Competitive Landscape
In the Ontario edible market, Bhang has maintained a consistent presence, holding the 10th rank in October, December, and January, despite a slight dip to 12th in November 2024. This stability in ranking, however, contrasts with the dynamic movements of competitors like 1964 Supply Co and Chowie Wowie. Notably, Chowie Wowie has shown a strong upward trend, climbing from 11th in October to 8th by January, indicating a significant increase in consumer preference and sales, which surpassed Bhang's figures. Similarly, 1964 Supply Co improved its rank from 13th to 9th over the same period, reflecting a competitive edge in sales growth. Meanwhile, brands like Olli and Rosin Heads remained outside the top 10, suggesting that Bhang's position is relatively secure against these particular competitors. The competitive landscape indicates that while Bhang remains a key player, it faces significant challenges from brands that are rapidly gaining traction, necessitating strategic adjustments to maintain or improve its market position.
Notable Products
In January 2025, Bhang's top-performing product was the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its number one rank consistently from October 2024 with sales of 17,119 units. The THC Milk Chocolate Bar 4-Pack (10mg) also held its position at rank two, showing stable performance over the months. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) secured the third rank, regaining its position from November 2024. The Cookies and Cream White Chocolate Bar (10mg) remained in fourth place, despite a noticeable drop in sales compared to December. Lastly, the Toffee and Salt Milk Chocolate Bar (10mg) consistently ranked fifth, although its sales figures decreased significantly in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
