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Nov-2024
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Overview
Market Insights Snapshot
Bhang has shown a steady performance across various Canadian provinces, particularly in the edible category. In British Columbia, Bhang has improved its ranking from 15th in August 2024 to 13th by November 2024, indicating a consistent upward trend in popularity. Meanwhile, in Ontario, Bhang has maintained a strong presence, consistently ranking in the top 10 since October 2024. This stability in Ontario suggests a loyal customer base and effective market strategies. In Saskatchewan, Bhang's performance has been impressive, with a notable climb from 9th position in October to 7th in November 2024, reflecting a positive reception from consumers.
In contrast, the brand's performance in the United States, specifically in Missouri, has been less prominent. Bhang did not make it to the top 30 rankings in Missouri for October and November 2024, indicating challenges in gaining traction in that market. This absence from the rankings could suggest either stiff competition or the need for strategic adjustments to better cater to local preferences. Such disparities between regions highlight the importance of localized marketing efforts and the potential for growth if Bhang can replicate its Canadian success in the U.S. market.
Competitive Landscape
In the Ontario edible market, Bhang has demonstrated a steady improvement in its rankings from August to November 2024, moving from 13th to 10th place. This upward trend highlights Bhang's growing presence and competitiveness in the market. Notably, Chowie Wowie has also shown a positive trajectory, surpassing Bhang by advancing from 12th to 9th place in November. Meanwhile, Fly North consistently maintained a higher rank, moving from 10th to 8th place, indicating strong market performance. Although 1964 Supply Co and Rosin Heads have shown some improvement, they remain behind Bhang, with 1964 Supply Co climbing from 14th to 11th and Rosin Heads from 15th to 13th. Bhang's sales figures reflect a similar pattern of growth, suggesting that its strategic initiatives are effectively capturing consumer interest and driving sales in a competitive landscape.
Notable Products
In November 2024, Bhang's top-performing product was the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its number one ranking consistently since August and achieving sales of 17,069 units. The THC Milk Chocolate Bar 4-Pack (10mg) also held steady at the second position throughout the months, showing stable sales figures. The Cookies and Cream White Chocolate Bar (10mg) climbed back to the third position after briefly dropping to fourth in October, indicating a resurgence in popularity. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) saw a slight dip from third to fourth place in November, despite a strong showing in October. Lastly, the Toffee and Salt Milk Chocolate Bar (10mg) consistently ranked fifth, with its sales figures remaining relatively unchanged over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
