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Nov-2024
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Overview
Market Insights Snapshot
Big Bag O' Buds has shown varied performance across different provinces in Canada, with noticeable shifts in rankings and sales figures. In Alberta, the brand maintained a steady position at rank 6 from September to November 2024, despite a slight decline in sales after August. This consistency in ranking suggests a stable market presence in the province's Flower category. In contrast, British Columbia saw a more dynamic movement, with Big Bag O' Buds climbing to rank 3 in September and October before dropping back to rank 6 in November. The fluctuation in rankings could be attributed to competitive pressures or changes in consumer preferences, as sales peaked in October before slightly declining in November.
In Ontario, Big Bag O' Buds experienced a gradual decline in rankings, moving from 10th in August to 14th by November, accompanied by a decrease in sales. This downward trend may indicate increasing competition or challenges in maintaining consumer interest in the Flower category. Meanwhile, in Saskatchewan, the brand's presence was less consistent, with a notable absence from the top 30 in September, before returning to ranks 25 and 23 in the following months. This inconsistency highlights potential volatility in the market or challenges in sustaining a strong foothold in the province. Overall, these movements across provinces underscore the varying market dynamics and the importance of strategic positioning for Big Bag O' Buds.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has experienced fluctuating rankings over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. Notably, Big Bag O' Buds ranked 10th in August 2024 but saw a decline to 14th by November 2024. In comparison, The Loud Plug maintained a relatively stable position, starting at 8th in August and ending at 12th in November, suggesting a competitive edge in maintaining consumer interest. FIGR, on the other hand, showed a slight improvement from 19th in October to 15th in November, which may indicate an effective strategy in capturing market share. Meanwhile, Versus showed consistent performance, hovering around the 13th to 14th positions, while Holy Mountain remained relatively stable, albeit in the lower ranks. These dynamics highlight the competitive pressures Big Bag O' Buds faces, with potential opportunities to regain higher rankings by analyzing the strategies of its competitors.
Notable Products
In November 2024, the top-performing product for Big Bag O' Buds was Ultra Sour (28g) in the Flower category, maintaining its consistent first-place ranking since August. Jet Fuel Pie (28g) made a notable entry directly into the second position with sales of 4757. Ultra Sour + Tropical Cookies (28g) held steady in third place, mirroring its October ranking. First Class Funk (28g) emerged as a new contender, securing the fourth spot. Meanwhile, Ultra Sour + I.C.C (28g) dropped from third in September to fifth in November, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
