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Jan-2025
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Overview
Market Insights Snapshot
Big Bag O' Buds has demonstrated varying performance across Canadian provinces in the Flower category. In Alberta, the brand experienced a promising start in October 2024, ranking 6th, and climbed to 4th by December, although it slipped to 7th by January 2025. This fluctuation might suggest a competitive market environment or seasonal demand changes. Meanwhile, in British Columbia, Big Bag O' Buds maintained a strong presence, consistently ranking within the top 5, and even reached the 2nd position in October 2024. The steady climb in sales figures in British Columbia indicates a robust market acceptance and potentially effective brand strategies.
In Ontario, Big Bag O' Buds showed a notable improvement, moving from 12th in October to 8th in December 2024, before returning to 12th in January 2025. This suggests that while the brand can gain traction, maintaining a top position might require additional efforts or market adaptation. Interestingly, in Saskatchewan, the brand wasn't even in the top 30 in October 2024 but made significant progress to reach the 11th spot by December. This rapid ascension might be indicative of successful market penetration or strategic changes that resonated well with local consumers. Such movements across provinces highlight the dynamic nature of the cannabis market and the importance of localized strategies for brand success.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has experienced notable fluctuations in its ranking over the months from October 2024 to January 2025. Initially ranked 12th in October, the brand climbed to 8th place by December, reflecting a positive growth trajectory in sales. However, by January 2025, Big Bag O' Buds slipped back to 12th, indicating a potential challenge in maintaining its upward momentum. In contrast, FIGR showed a consistent improvement, moving from 19th to 14th place, suggesting a steady increase in market presence. Meanwhile, MTL Cannabis maintained a relatively stable position, hovering around the 10th to 13th ranks, while The Loud Plug demonstrated a significant leap from 13th to 7th in December before settling at 11th in January. Pepe consistently outperformed Big Bag O' Buds, maintaining a top 10 position throughout the period. These dynamics highlight the competitive pressures Big Bag O' Buds faces, emphasizing the need for strategic initiatives to regain and sustain higher rankings in the Ontario Flower market.
Notable Products
In January 2025, Ultra Sour (28g) maintained its position as the top-selling product for Big Bag O' Buds, with sales reaching 11,582 units. Ultra Sour + Tropical Cookies (28g) climbed to the second spot from its consistent third position in previous months, demonstrating a notable increase in popularity. Pink Kush Mints (28g) improved its rank from fifth in December 2024 to third in January 2025, indicating a resurgence in demand. Purple Cherry Punch (28g) debuted strongly at fourth place, suggesting it was well-received by consumers. Tropical Cookies (28g) experienced a slight decline, moving from fourth in December 2024 to fifth in January 2025, yet still maintained a solid sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
