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Dec-2024
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Overview
Market Insights Snapshot
Big Bag O' Buds has demonstrated varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand maintained a steady position at rank 6 in September and October 2024, before climbing to rank 5 in November and December. This consistent ranking reflects a stable market presence, with sales peaking in December. Meanwhile, British Columbia saw more dynamic changes, with the brand rising to second place in October, dropping to fifth in November, and then rebounding to third in December. This fluctuation suggests a competitive market environment, yet the brand's ability to reclaim a top-three spot indicates resilience and strong consumer appeal.
In Ontario, Big Bag O' Buds showed a gradual upward trend, improving from rank 12 in September and October to rank 8 by December. This upward movement is notable, as it coincides with a significant sales increase in the last month of the year. On the other hand, in Saskatchewan, the brand was absent from the top 30 until November, when it debuted at rank 23 and then jumped to rank 11 in December. This late but sharp rise in Saskatchewan could signal emerging brand recognition or a strategic market push towards the end of the year. Such diverse performance across provinces highlights the brand's varying market strategies and consumer reception.
Competitive Landscape
In the competitive Ontario flower market, Big Bag O' Buds has shown a notable upward trend in its rankings from September to December 2024, moving from 12th to 8th place. This improvement is significant when compared to competitors such as The Loud Plug, which also saw a rise but only reached 7th place by December. Meanwhile, Redecan and The Original Fraser Valley Weed Co. experienced a decline in rankings, with Redecan dropping from 4th to 6th and The Original Fraser Valley Weed Co. from 6th to 9th. This shift suggests that Big Bag O' Buds is gaining traction and potentially capturing market share from these established brands. Additionally, SUPER TOAST experienced fluctuations, peaking at 9th place in October before settling at 10th in December, indicating a less stable performance compared to Big Bag O' Buds' consistent rise. This positive momentum for Big Bag O' Buds highlights its growing appeal and competitive edge in the Ontario flower category.
Notable Products
In December 2024, Ultra Sour (28g) maintained its top position as the leading product for Big Bag O' Buds, with sales reaching 11,528 units. Pink Kush Mints + Jet Fuel Pie (28g) saw a significant rise in the rankings, moving from 5th place in November to 2nd place, reflecting a notable increase in consumer interest. Ultra Sour + Tropical Cookies (28g) consistently held onto the 3rd spot from October through December, showcasing steady performance. Tropical Cookies (28g) made its debut in the rankings at 4th place in December, suggesting emerging popularity. Pink Kush Mints (28g) experienced a drop, moving from 2nd in October to 5th in December, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
