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Oct-2024
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Overview
Market Insights Snapshot
Big Bag O' Buds has demonstrated a consistent performance in the Flower category across various Canadian provinces, with notable movements in rankings. In Alberta, the brand improved its position significantly from 12th in July 2024 to 6th by August and maintained that position through October. This upward trend is indicative of a strong market presence and consumer preference in the province. Similarly, in British Columbia, the brand climbed from 11th place in July to 4th by September, maintaining this ranking into October, suggesting a solid foothold in the market. The sales figures in British Columbia also reflect a positive trajectory, with October sales reaching over 800,000, highlighting the brand's growing popularity.
In contrast, the performance in Ontario shows some fluctuations. After achieving a peak rank of 10th in August, the brand slipped to 13th by October, indicating potential challenges in maintaining its competitive edge. Despite this, sales remained robust, surpassing 1.5 million in October. However, in Saskatchewan, the brand experienced a more volatile performance. It dropped out of the top 30 in September, only to reappear at 24th in October, which could signal either a temporary market shift or an area for strategic improvement. These variations across provinces highlight the dynamic nature of the cannabis market and the importance of regional strategies for sustained brand performance.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has experienced fluctuations in its market rank, moving from 14th in July 2024 to 13th by October 2024. This period saw Big Bag O' Buds overtaken by Pepe, which improved its rank from 13th to 11th, and The Loud Plug, which consistently outperformed Big Bag O' Buds, maintaining a higher rank throughout the months. Despite these challenges, Big Bag O' Buds managed to surpass Versus, which saw a decline in rank from 12th to 14th. The brand's sales trajectory reflects these competitive pressures, with a peak in August followed by a decline, indicating potential areas for strategic improvement to regain and strengthen its market position.
Notable Products
In October 2024, the top-performing product for Big Bag O' Buds was Ultra Sour (28g) in the Flower category, maintaining its consistent first-place ranking from previous months with sales of 10,504 units. Pink Kush Mints (28g) secured the second position, holding steady from September despite a notable drop in sales. Ultra Sour + I.C.C (28g) retained its third-place ranking, showing stability in its performance. First Class Funk (28g) made a debut in the rankings, coming in at fourth place, indicating a new contender in the market. GMO Cookies + Ultra Sour (28g) dropped to fifth place from its previous second-place position in August, showing a decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
