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Aug-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown varied performance across different states, with notable movements in rankings and sales. In California, the brand consistently held its position at 18th place in the Edible category from May to July 2025, before slipping slightly to 20th in August. This minor dip in ranking is mirrored by a gradual decline in sales figures over the same period, indicating potential challenges in maintaining market share. In contrast, the brand's trajectory in Ontario has been more positive, as it climbed from 34th place in May to 30th by July, maintaining this position through August. This upward movement aligns with a steady increase in sales, suggesting growing consumer interest and market penetration in the region.
Meanwhile, in Michigan, Big Pete's Treats experienced significant fluctuations, with rankings oscillating from 70th in May, dropping further to 92nd in June, and then disappearing from the top 30 in July, before making a comeback to 69th in August. This volatility highlights the competitive nature of the Michigan market and underscores the brand's challenges in establishing a stable presence. Similarly, in Missouri, the brand maintained a consistent ranking at 44th from June to August, following a slight drop from 42nd in May. Although the sales figures show some variability, the brand's consistent ranking indicates a steady, if modest, foothold in the Missouri market. These diverse performances across states reflect the brand's varying strategies and market conditions in each region.
Competitive Landscape
In the competitive California edible market, Big Pete's Treats has experienced a slight decline in rank from May to August 2025, moving from 18th to 20th place. This shift is notable as it reflects a broader trend of decreasing sales, with a consistent drop each month from May's peak. In contrast, Kiva Chocolate has maintained a relatively stable position, only slightly fluctuating between 16th and 18th place, despite a similar downward sales trend. Meanwhile, Punch Extracts / Punch Edibles has shown resilience by climbing from 24th to 19th place, indicating a recovery in sales by August. Space Gem has also shown a positive trajectory, consistently improving its rank and sales each month. These dynamics suggest that while Big Pete's Treats is facing challenges, competitors like Punch Extracts and Space Gem are capitalizing on market opportunities, potentially impacting Big Pete's market share and necessitating strategic adjustments to regain competitive footing.
Notable Products
In August 2025, the top-performing product for Big Pete's Treats was the Original Crispy Marshmallow Treat (200mg) in the Edible category, securing the number one rank with sales of 1808 units. The Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack climbed to the second spot from its third position in July. Pineapple & Guava Live Rosin Gummies 10-Pack, which had previously held the top rank in July, slipped to third place in August. Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack maintained a consistent performance, ranking fourth, down from its second place in July. Lastly, the Strawberry & Watermelon Live Rosin Gummies 10-Pack saw a drop to fifth place, having previously been unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
