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Mar-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown varied performance across different states and categories in recent months. In California, the brand has maintained a steady presence within the top 30 edible brands, improving its rank slightly from 23rd in January 2025 to 20th in both February and March 2025. This consistent ranking, coupled with a notable increase in sales from January to February, suggests a positive trajectory in this key market. Meanwhile, in Michigan, Big Pete's Treats has seen a gradual climb, moving from 96th in December 2024 to 83rd by March 2025, indicating potential growth opportunities despite not yet breaking into the top 30.
In Missouri, the brand experienced fluctuations, with a dip in ranking from 39th in February to 46th in March 2025. This decline could point to increasing competition or market challenges in the region. Interestingly, Big Pete's Treats made an appearance in the Ontario market, ranking 28th in December 2024, but it hasn't maintained a top 30 position in subsequent months, which could be seen as a setback or an area needing strategic focus. The brand's performance across these states and provinces highlights both opportunities for growth and areas that may require strategic adjustments to enhance market presence and competitiveness.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Big Pete's Treats has shown resilience and a slight upward trend in rankings from December 2024 to March 2025. Starting at rank 22 in December 2024, Big Pete's Treats improved to rank 20 by February 2025, maintaining this position into March. This upward movement is significant given the competitive pressures from brands like Gold Flora, which surged from rank 54 in December 2024 to an impressive rank 18 by March 2025, indicating a substantial increase in sales. Meanwhile, Space Gem and Happy Fruit have shown fluctuations, with Space Gem maintaining a steady presence around rank 22 and Happy Fruit experiencing a slight dip from rank 20 to 21. Petra consistently outperformed Big Pete's Treats, hovering around ranks 18 and 19. These dynamics suggest that while Big Pete's Treats is holding its ground, the brand faces stiff competition from both rapidly ascending and consistently high-ranking competitors, highlighting the importance of strategic marketing and product differentiation to capture more market share.
Notable Products
In March 2025, Big Pete's Treats saw the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) reclaim the top spot, maintaining its position from January and marking a notable recovery from February's fourth place. The Sativa Chocolate Chip Cookies 10-Pack (100mg) continued its strong performance, holding steady in second place, a consistent position since January. The Pineapple & Guava Live Rosin Gummies 10-Pack (100mg) emerged as a strong contender, securing the third rank in its debut month. The Chocolate Chip Mini Cookies 10-Pack (100mg) experienced a slight drop, moving from second in February to fourth in March, despite recording substantial sales figures. The Fruity Blast Crispy Marshmallow Treat (100mg) saw a significant decline in rank, dropping from first in February to fifth in March, yet it managed to generate a notable sales figure of 1301 in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
