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Nov-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has demonstrated a steady performance in the California edibles market, maintaining a consistent ranking of 19th place from August to October 2025 before improving slightly to 18th in November. This upward movement in the ranking correlates with a noticeable increase in sales, peaking at approximately $325,956 in November. This suggests a strengthening position in California, where the brand is evidently gaining traction. In contrast, their presence in the Michigan market shows more volatility, with rankings fluctuating from 72nd in August down to 88th in September, before climbing back to 70th in November. This indicates a challenging market environment in Michigan, where Big Pete's Treats faces stiff competition and potential market penetration issues.
In Missouri, Big Pete's Treats has experienced a gradual decline in rankings, moving from 42nd place in August to 47th by November. This downward trend could be attributed to either increased competition or a shift in consumer preferences within the state. Meanwhile, in Ontario, the brand has not been able to break into the top 30 rankings, with their position remaining outside this benchmark throughout the observed months. This suggests a limited market presence or brand recognition in Ontario. The absence of a ranking in November could indicate further challenges in maintaining or growing their market share in this province. These insights highlight the varying market dynamics Big Pete's Treats faces across different regions, with each state and province presenting unique challenges and opportunities.
Competitive Landscape
In the competitive landscape of the California edible market, Big Pete's Treats has shown resilience and slight upward mobility in recent months. From August to November 2025, Big Pete's Treats improved its rank from 19th to 18th, indicating a positive trend in its market position. This improvement is noteworthy given the competitive pressures from brands like Kiva Chocolate and Dr. Norm's, which have maintained higher ranks throughout the same period. Notably, Zen Cannabis experienced fluctuations, dropping out of the top 20 in September before recovering, while Happy Fruit re-entered the top 20 in November after being absent in previous months. Despite these competitive dynamics, Big Pete's Treats' steady sales growth from October to November suggests a strengthening brand presence, potentially driven by effective marketing strategies or product innovations. This analysis highlights the importance of continuous market monitoring to capitalize on emerging trends and maintain competitive advantage.
Notable Products
In November 2025, the top-performing product from Big Pete's Treats was the Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack, maintaining its number one rank for four consecutive months, with sales reaching 2158 units. The Strawberry & Watermelon Live Rosin Gummies 10-Pack climbed to second place from third in September, showcasing a significant rise in popularity. Pineapple & Guava Live Rosin Gummies 10-Pack, despite a slight drop from second to third place since October, continued to be a strong contender. The Indica Fruity Blast Crispy Marshmallow Treat held steady in fourth place, maintaining its position from October. Meanwhile, the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack rounded out the top five, showing a consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
