Jan-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown varied performance across different states and provinces, particularly in the Edible category. In California, the brand maintained a steady presence within the top 30 rankings, albeit with a gradual decline from 21st in October 2024 to 25th by January 2025. This downward trend is also reflected in their sales figures, which dropped from approximately $288,592 in October to $223,169 by January. Meanwhile, in Missouri, Big Pete's Treats did not break into the top 30 rankings, starting at 39th in October and fluctuating slightly to 40th by January, indicating a challenging market position despite a notable sales spike in December.
In Ontario, Big Pete's Treats displayed a promising upward trajectory in the later months of 2024, climbing from 31st place in October to 27th in December. This positive movement in the rankings coincides with an increase in sales, peaking at 16,031 CAD in December. However, the absence of a ranking in January 2025 suggests that the brand did not maintain its momentum into the new year, which could be a point of concern for their market strategy in the province. Overall, the performance of Big Pete's Treats illustrates the dynamic nature of the cannabis edibles market, with specific challenges and opportunities varying significantly by region.
Competitive Landscape
In the competitive landscape of the California edible market, Big Pete's Treats has experienced a slight decline in its ranking, moving from 21st in October 2024 to 25th by January 2025. This shift in rank indicates a challenging market environment, as competitors like Space Gem and Terra have maintained relatively stable positions, with Space Gem slightly dropping from 18th to 24th and Terra holding steady around the 21st to 23rd range. Notably, Cruisers surged from 25th to 17th before falling back to 26th, highlighting a volatile performance that may have temporarily impacted Big Pete's Treats' sales. Despite these fluctuations, Big Pete's Treats' sales have shown resilience, with only a modest decline from October 2024 to January 2025, suggesting a loyal customer base that could be leveraged with strategic marketing efforts to regain lost ground in the rankings.
Notable Products
In January 2025, Big Pete's Treats saw the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) maintain its top position from the previous month, with sales reaching 1541 units. The Sativa Chocolate Chip Cookies 10-Pack (100mg) moved up to the second spot, showing an increase from its fourth rank in December. The Fruity Blast Crispy Marshmallow Treat (100mg) experienced a drop to third place from its leading position in December, with a notable decrease in sales. Meanwhile, the Crispy Marshmallow Treat (100mg) made a notable entry into the rankings at fourth place. The Chocolate Chip Mini Cookies 10-Pack (100mg) fell to fifth place from its consistent third-place standing in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.