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Oct-2025
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Overview
Market Insights Snapshot
Big Pete's Treats has shown a consistent performance in the California edible market, maintaining a steady rank around the 18th position from July to October 2025. This stability is underscored by a slight fluctuation in sales, with an increase from September to October, reaching $293,563. In contrast, the brand's presence in Missouri has seen some variability, with rankings hovering in the low 40s. Despite a dip in sales in October, the brand's ability to remain in the top 50 indicates a solid foothold in the Missouri market, albeit with room for growth.
In Michigan, Big Pete's Treats faced challenges, failing to break into the top 30 edible brands, with rankings slipping from 71st to 88th by October 2025. This decline, coupled with fluctuating sales, suggests a competitive environment where the brand is struggling to gain traction. Meanwhile, in Ontario, the brand has managed to climb slightly, moving from 35th to 34th before returning to 35th. Although still outside the top 30, this indicates a potential for growth if strategic adjustments are made to capture more market share in the province.
Competitive Landscape
In the competitive landscape of California's edible cannabis market, Big Pete's Treats has maintained a consistent presence, ranking 18th in July, August, and October 2025, with a slight dip to 19th in September. This stability contrasts with the performance of competitors like Kiva Chocolate, which fluctuated between 17th and 21st place, and Zen Cannabis, which saw more variability, ranking as high as 17th and as low as 20th. Despite these fluctuations, Dr. Norm's consistently outperformed Big Pete's Treats, holding the 16th position throughout the same period. While Big Pete's Treats experienced a slight decline in sales in September, they rebounded in October, suggesting resilience in a competitive market. The brand's ability to maintain its rank amidst these shifts highlights its steady consumer base, although the consistent higher sales of Dr. Norm's indicate a potential area for growth and strategic focus for Big Pete's Treats.
Notable Products
In October 2025, the top-performing product for Big Pete's Treats was the Sleepy Time - THC/CBN 2:1 Indica Cherries and Berries Variety Gummies 10-Pack, maintaining its number one rank from the previous month with sales reaching 1973 units. The Pineapple & Guava Live Rosin Gummies also performed well, holding the second spot with a slight increase in sales from September. Notably, the Indica Fruity Blast Crispy Marshmallow Treat climbed to the third position, showing consistent improvement since July. Sativa Chocolate Chip Cookies entered the rankings at fourth place, while the Sleepy Time - THC/CBN 2:1 Indica Chocolate Chip Mini Cookies remained steady at fifth. Overall, October saw a dynamic shift in rankings, with most products experiencing positive sales growth compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
