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Oct-2024
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Overview
Market Insights Snapshot
Big Pete's Treats has shown a consistent presence in the California market, maintaining its 21st rank in the Edible category from July through October 2024. This stability in ranking is paired with a notable upward trend in sales, peaking at $286,544 in October, indicating a steady consumer base and possibly effective marketing strategies within the state. In contrast, the performance in Ontario reflects some fluctuations; the brand managed to climb to the 30th position in August and September, yet fell back to 31st in October. This suggests a more competitive landscape or variability in consumer preferences in the region.
In Missouri, Big Pete's Treats has experienced a more challenging environment, with its ranking not even making the top 30 until August, where it debuted at 49th and then improved to 40th by October. Despite these improvements, the sales figures in Missouri are significantly lower than in California, indicating potential growth opportunities but also highlighting the need for strategic adjustments to increase market penetration. The variance in rankings and sales across these regions underscores the diverse market dynamics Big Pete's Treats faces and the necessity for tailored approaches to maintain and enhance its market presence.
Competitive Landscape
In the competitive landscape of the California edible market, Big Pete's Treats has maintained a consistent rank of 21st from July to October 2024, indicating a stable position but just outside the top 20 brands. This consistency in rank suggests that while Big Pete's Treats has a loyal customer base, it faces stiff competition from brands like Space Gem and Petra, which have been fluctuating within the top 20. Notably, Space Gem has shown resilience with a rank of 19th in October, accompanied by a significant sales increase, while Petra experienced a drop to 20th, suggesting potential vulnerability. Meanwhile, Zen Cannabis and Terra have remained below Big Pete's Treats, indicating that Big Pete's Treats is outperforming these competitors in terms of sales volume. The competitive dynamics highlight the importance for Big Pete's Treats to innovate and strategize to break into the top 20, especially as brands like Space Gem continue to strengthen their market presence.
Notable Products
In October 2024, the top-performing product from Big Pete's Treats was the Fruity Blast Crispy Marshmallow Treat (100mg), which ascended to the number one rank with impressive sales of 2019 units. The Sleepy Time THC/CBN 2:1 Indica Chocolate Chip Mini Cookies 10-Pack (100mg THC, 50mg CBN) held the second position, dropping from the top spot it held in September. Indica Birthday Cake Crispy Marshmallow Treat (100mg) rose to third place after not being ranked in September. The Chocolate Crispy Marshmallow Treat (100mg) entered the rankings in fourth place for the first time in October. Meanwhile, the Chocolate Chip Mini Cookies 10-Pack (100mg) saw a decline, falling to fifth place from its previous fourth-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
