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Aug-2024
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Overview
Market Insights Snapshot
Big Red's Farm has demonstrated notable performance shifts across various states and product categories in recent months. In California, the brand made significant strides within the Concentrates category, moving from a rank of 34 in May 2024 to 22 in both June and July, before slightly declining to 23 in August. This consistent presence in the top 30 highlights the brand's growing influence in the California market, despite a minor dip in August. The sales figures reflect this trend, with a peak in July at $195,935, indicating strong consumer demand during that period.
However, Big Red's Farm's performance is not uniformly strong across all regions and categories. For instance, the absence of rankings in certain months suggests that the brand did not make it into the top 30 in other states or categories, which could be a concern for their market penetration strategy. This variability points to potential areas for growth and improvement, as well as the need for targeted marketing efforts to bolster their presence in underperforming regions. Understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on the brand's strengths and address its weaknesses.
Competitive Landscape
In the competitive landscape of the California concentrates market, Big Red's Farm has shown a notable improvement in its rankings over the summer of 2024. Starting from a rank of 34 in May, Big Red's Farm climbed to 22 in June and maintained this position in July before slightly dropping to 23 in August. This upward trend in rank correlates with a significant increase in sales, peaking in July. In comparison, Creme De Canna experienced a decline, dropping out of the top 20 in June and July, before recovering to 24 in August. Rosin Tech also saw fluctuations, falling out of the top 20 in June but rebounding to 21 by August. Meanwhile, Lime maintained a relatively stable presence, though it saw a decline from 15 in May to 25 in August. Interestingly, California Love made a significant leap from 70 in May to 22 in August, indicating a strong upward trajectory. These dynamics suggest that while Big Red's Farm is solidifying its position, it faces stiff competition from brands like California Love, which are rapidly gaining ground.
Notable Products
In August 2024, the top-performing product from Big Red's Farm was CBD Gushmints (3.5g) in the Flower category, ascending from the third position in July to the first position with sales of $2,384. Pajama Banana Sauce (1g) in the Concentrates category secured the second spot, showing a consistent presence in the top five, with a notable increase from fourth place in July. Bob Hope (3.5g), another Flower product, ranked third, down from its second position in July. Permanent Zkittlez Sauce (1g) in the Concentrates category made its debut in the rankings at fourth place. Permanent Push Pop Batter (1g) remained steady at fifth place, maintaining its position from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
