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Nov-2024
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Overview
Market Insights Snapshot
Big Red's Farm has shown a notable upward trend in the concentrates category in California. Over the past few months, the brand has improved its ranking from 34th place in August 2024 to 22nd place by October and November 2024. This consistent climb in rankings indicates a strengthening presence in the California market, which is significant given the competitive nature of the concentrates category. The absence from the top 30 in August suggests that Big Red's Farm was previously struggling to capture a substantial market share, but recent performance improvements reflect successful strategic adjustments or increased consumer interest.
While the brand's performance in California is promising, it is important to note the absence of Big Red's Farm in the top 30 rankings in other states or provinces during this period. This absence could be interpreted as a lack of market penetration or brand recognition outside of California. Such insights could be valuable for understanding the brand's geographic strengths and areas where there might be opportunities for growth. The sales figures from California, which show a steady increase from $109,322 in August to $153,758 in November 2024, further reinforce the positive trajectory within that state. However, the data suggests that Big Red's Farm may need to focus on expanding its footprint beyond California to achieve broader market success.
Competitive Landscape
In the competitive landscape of California's concentrates market, Big Red's Farm has shown a promising upward trajectory in recent months. Starting from a rank of 34 in August 2024, the brand improved its position to 22 by October and maintained this rank through November. This steady climb in rank is indicative of a positive trend in sales performance, with Big Red's Farm experiencing a consistent increase in sales from $109,322 in August to $153,758 in November. In comparison, Paper Planes fluctuated in rank, ending November at 20, slightly ahead of Big Red's Farm, but with a less consistent sales pattern. Meanwhile, Lime saw a dip in rank from 20 in October to 24 in November, suggesting a potential decline in market presence. Notably, UP! has been a strong competitor, peaking at rank 16 in October before falling to 21 in November, indicating a volatile but high-performing sales trend. These dynamics highlight Big Red's Farm's stable growth amidst a competitive and fluctuating market environment.
Notable Products
In November 2024, Deathstar x Midnight Runtz Live Resin (1g) emerged as the top-performing product for Big Red's Farm, climbing from a rank of 4 in October to 1, with notable sales of 2282 units. Lemon Haze Bomb Sauce (1g) entered the rankings for the first time, securing the second spot. La Pop Rocks Sugar Batter (1g) improved its position from 5 in October to 3 in November. Animal Sugar Batter (1g) and La Pop Rocks Badder (1g) both made their debut in the rankings, tying for the fourth position. This indicates a strong preference for concentrates, especially new and innovative products, among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
