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Jan-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Black Label Brand has shown a notable presence in the Vapor Pens category, although it did not break into the top 30 rankings from October to December 2024. This lack of top-tier ranking might be seen as a challenge, yet the brand experienced a positive trend by January 2025, climbing to 91st place. This upward movement suggests a growing acceptance or increased consumer interest in their products within the state. Despite not being in the top 30, the brand's sales in Massachusetts increased from $15,338 in December to $17,711 in January, indicating a potential for continued growth.
Meanwhile, in Maryland, Black Label Brand has consistently maintained a stronger position in the Vapor Pens category. Starting at 32nd place in both October and November 2024, the brand improved its standing to 28th in December and further to 22nd by January 2025. This consistent upward trajectory highlights the brand's solidifying presence in the Maryland market. The sales figures reflect this positive momentum, with a notable increase from $87,202 in November to $195,076 by January, underscoring the brand's growing popularity and market penetration in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Black Label Brand has demonstrated a notable upward trajectory in its rankings from October 2024 to January 2025. Initially ranked at 32 in October and November, Black Label Brand improved to 28 in December and further climbed to 22 in January. This positive trend is indicative of a strategic shift or successful marketing efforts that have bolstered its market presence. In comparison, Organic Remedies maintained a relatively stable position, hovering around the 20th rank, but saw a decline to 23 in January, suggesting potential challenges in sustaining sales momentum. Meanwhile, Roll One experienced a significant drop from the 15th rank in November to 20th in January, possibly reflecting a decrease in consumer preference or increased competition. Equity Extracts showed a steady improvement, reaching the 21st rank by January, closely trailing Black Label Brand. Lastly, Blink displayed a fluctuating performance, ending January at the 24th rank. These dynamics highlight Black Label Brand's effective strategies in gaining market share amidst a competitive environment.
Notable Products
In January 2025, the top-performing product from Black Label Brand was the Hella Honeydew Distillate Cartridge (0.5g) in the Vapor Pens category, climbing to the number one rank with sales of 711 units. The Baja Blasted Distillate All-in-One Disposable (0.5g) debuted impressively in second place, indicating strong consumer interest. Miami Mint Distillate Cartridge (0.5g) also made its first appearance in the rankings, securing the third position. The Black Label - Clementine Distillate BDT Cartridge (0.5g) dropped from its previous fifth position in October 2024 to fourth place in January 2025. Meanwhile, the Strawberry Cheesecake Distillate Cartridge (0.5g) entered the rankings in fifth place, showcasing a diverse range of popular products from the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
