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Oct-2024
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Overview
Market Insights Snapshot
Black Label Brand has shown some interesting dynamics in its performance across different categories and states. In Massachusetts, the brand's presence in the Flower category has seen a notable improvement, moving from being unranked in the top 30 in previous months to reaching the 76th position in October 2024. This upward trajectory suggests a growing acceptance and popularity of their Flower products in this region. Conversely, their Vapor Pen category in Massachusetts has not shown a presence in the top 30 rankings since July 2024, indicating a potential area for growth or strategic reevaluation.
In Maryland, Black Label Brand has maintained a steady presence in the Vapor Pens category, consistently improving its ranking from 33rd in July and August to 27th by October 2024. This consistent climb in rankings, along with a sales peak in September, may reflect a strong consumer preference or successful marketing strategies in this category. The absence of rankings in other categories, however, suggests that the brand's focus or success might be more concentrated in Vapor Pens within Maryland, potentially leaving room for expansion or diversification in their product offerings.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Black Label Brand has shown a promising upward trajectory in recent months. From July to October 2024, Black Label Brand improved its rank from 33rd to 27th, indicating a positive shift in market presence. This upward movement is particularly notable when compared to 1937, which maintained a relatively stable position, fluctuating between 26th and 31st place. Meanwhile, District Cannabis experienced a slight decline, moving from 26th to 28th, and Legend (MD) saw a more volatile ranking, ending at 25th after a dip to 31st in August. Grass remained consistent at 29th, showing less fluctuation than its peers. Black Label Brand's sales figures also reflect a dynamic market strategy, with a peak in September before a slight decrease in October, suggesting a need for strategic adjustments to maintain momentum against competitors. This analysis highlights Black Label Brand's potential for growth amidst a competitive field, underscoring the importance of strategic positioning and market adaptation.
Notable Products
In October 2024, Grape Gas #4 Ground Shake (7g) emerged as the top-performing product for Black Label Brand, ascending to the number one spot with sales reaching 3,065 units. Apples & Bananas Ground Shake (7g) maintained its second-place ranking, showing consistent performance from the previous month. Sherbanger Ground Shake (7g) made a notable entry into the rankings at third place, while Animal Mintz Ground Shake (7g) followed in fourth. Black Label - Clementine Distillate BDT Cartridge (0.5g) experienced a slight drop, moving from fourth to fifth place. The Flower category, particularly the Ground Shake products, dominated the top positions, indicating a strong consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
