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Oct-2024
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Overview
Market Insights Snapshot
Blaze Craft Cannabis Flower (IL) has shown varied performance across different categories in the state of Illinois. In the Flower category, the brand has struggled to break into the top 30 rankings, consistently hovering around the 46th to 50th positions over the past few months. This indicates a challenging market environment in Illinois for the Flower category, where Blaze Craft Cannabis Flower (IL) faces stiff competition. Despite the fluctuations in sales, with a notable dip in August followed by a partial recovery in September, the brand has yet to make a significant impact in the top tier rankings, suggesting room for improvement and potential strategic realignment.
Conversely, Blaze Craft Cannabis Flower (IL) has demonstrated stronger performance in the Pre-Roll category within Illinois. The brand achieved its highest rank of 9th place in September, although it slipped to 18th by October. This decline could be attributed to the significant drop in sales from September to October, indicating potential market volatility or increased competition. Nevertheless, the brand's ability to reach the top 10 in September highlights its competitive edge and potential for growth in the Pre-Roll category. This suggests that while there are challenges, particularly with maintaining a consistent ranking, Blaze Craft Cannabis Flower (IL) holds a promising position in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Blaze Craft Cannabis Flower (IL) has experienced notable fluctuations in its market position over recent months. After a strong performance in August and September 2024, where it climbed to the 11th and 9th ranks respectively, Blaze Craft saw a decline to the 18th position by October 2024. This drop coincided with a significant decrease in sales, contrasting with the performance of other brands such as The Botanist, which improved its rank from 23rd in July to 16th in October, and Lula's, which also showed resilience by maintaining a relatively stable rank despite sales fluctuations. Meanwhile, Binske consistently held its position in the mid-teens, indicating a stable market presence. The entry of Seed & Strain Cannabis Co. into the top 25 in September and October further intensified the competition. These dynamics suggest that while Blaze Craft Cannabis Flower (IL) has demonstrated potential for high sales, maintaining a consistent rank amidst fierce competition remains a challenge.
Notable Products
In October 2024, the top-performing product from Blaze Craft Cannabis Flower (IL) was Moon Blend Pre-Roll (1g), which climbed to the number one rank with sales reaching 3,403 units. Gushers Pre-Roll (1g) secured the second position, showing strong entry performance. Razzberry Rocket Pre-Roll (1g) followed closely in third place, indicating a successful launch. Quicksand Pre-Roll (1g) dropped from its previous third position in September to fourth place, experiencing a notable decrease in sales. Meanwhile, Grand Prix Pre-Roll (1g) slipped from third to fifth, marking a significant decline in its sales figures from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
