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Jan-2025
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Overview
Market Insights Snapshot
Blaze Craft Cannabis Flower (IL) has shown notable performance fluctuations across various categories in Illinois. In the Flower category, the brand's ranking has oscillated slightly, with a dip to 53rd place in November 2024, before climbing back to 47th by January 2025. This movement suggests a recovery and potential stabilization in their market position, although remaining outside the top 30 indicates there are competitive challenges to overcome. The sales figures reflect this volatility, with a noticeable drop in November followed by a rebound in subsequent months, hinting at the brand's resilience and ability to recover market share.
In contrast, Blaze Craft Cannabis Flower (IL) has maintained a relatively stable performance in the Pre-Roll category within Illinois. Ranking consistently between 15th and 19th from October 2024 to January 2025, the brand demonstrates a stronger foothold in this segment. Despite not breaking into the top 10, the steadiness in rankings suggests a loyal consumer base and effective product positioning. The sales trajectory aligns with this stability, with only minor fluctuations, indicating a consistent demand for their Pre-Roll offerings. This consistency in the Pre-Roll category could be a strategic advantage for Blaze Craft Cannabis as they navigate the competitive landscape in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Blaze Craft Cannabis Flower (IL) has experienced notable fluctuations in its market position from October 2024 to January 2025. During this period, Blaze Craft maintained a relatively stable rank, hovering between 15th and 19th place. Despite a slight dip in November 2024, Blaze Craft's sales rebounded in December and January, indicating resilience in a competitive market. In comparison, Aeriz consistently outperformed Blaze Craft, maintaining higher ranks and sales figures, although it saw a decline from 14th to 20th place by January 2025. Meanwhile, Paul Bunyan showed significant upward momentum, climbing from 34th to 16th place, surpassing Blaze Craft in both rank and sales by January. Miss Grass and Lula's also presented competitive pressures, with Miss Grass gradually declining in rank, while Lula's demonstrated a strong recovery, moving from 27th to 17th place. These dynamics suggest that while Blaze Craft remains a steady player, it faces increasing competition from brands that are either improving their market positions or maintaining strong sales performance.
Notable Products
In January 2025, Blaze Craft Cannabis Flower (IL) saw Blue Zushi Pre-Roll (1g) emerge as the top-performing product with a notable sales figure of 8162 units. Following closely, Grape Bubblegum Pre-Roll (1g) secured the second spot, while Blood Moon Pre-Roll (1g) ranked third. Cornbread Pre-Roll (1g) and Chimera #3 Pre-Roll (1g) completed the top five, ranking fourth and fifth respectively. Notably, these products were not ranked in the previous months, indicating a significant surge in popularity and sales. The Pre-Roll category dominated the top rankings for the month, showcasing a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
