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Nov-2024
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Overview
Market Insights Snapshot
Blaze Craft Cannabis Flower (IL) has shown varied performance in the Illinois market across different product categories. In the Flower category, the brand has struggled to maintain a stable position within the top rankings. Starting from a rank of 49 in August 2024, it saw a slight improvement to rank 44 in September. However, the following months showed a decline, with the brand falling to rank 47 in October and further down to 54 in November. This drop indicates a challenging market environment or possible competitive pressures that Blaze Craft Cannabis Flower (IL) is facing in this category, as it didn't make it to the top 30 brands during these months.
Conversely, the Pre-Roll category has been a relatively stronger area for Blaze Craft Cannabis Flower (IL) in Illinois. The brand started at rank 11 in August and improved to 9 in September, showcasing a positive trajectory. However, by October and November, there was a noticeable decline to ranks 19 and 21, respectively. This fluctuation suggests that while the brand has had success in capturing consumer interest in the Pre-Roll segment, maintaining that momentum has been challenging. Despite these ups and downs, the Pre-Roll category remains a significant contributor to the brand's overall sales performance, as evidenced by a notable sales figure in September.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Blaze Craft Cannabis Flower (IL) has experienced notable fluctuations in its market position over recent months. Initially holding a strong rank of 11th in August 2024, Blaze Craft saw an improvement to 9th in September, indicating a positive reception and increased sales momentum. However, by October and November, the brand's rank slipped to 19th and 21st, respectively, suggesting challenges in maintaining its earlier gains. This decline in rank coincides with a significant drop in sales, contrasting with competitors like Binske, which maintained a steady presence in the top 20 despite a gradual sales decrease, and Paul Bunyan, which rebounded to 20th in November after a dip in October. Meanwhile, Bedford Grow and Seed & Strain Cannabis Co. have shown more stable rankings, albeit outside the top 20 in some months, highlighting the competitive pressures Blaze Craft faces in sustaining its market share amidst fluctuating consumer preferences and competitive dynamics.
Notable Products
In November 2024, the top-performing product from Blaze Craft Cannabis Flower (IL) was Razzberry Rocket Pre-Roll (1g), which climbed to the number one rank with sales reaching 3,837 units. Gushers Pre-Roll (1g), which previously held the top spot, moved to second place with 2,724 units sold. Gary Satan Pre-Roll (1g) maintained a steady presence, securing the third position. The GMO x Jet Fuel Pre-Roll 5-Pack (3.5g) and Rubber Legs Pre-Roll (1g) followed in fourth and fifth places, respectively. Notably, Razzberry Rocket Pre-Roll (1g) showed a significant improvement from its third-place ranking in October, indicating a strong upward trend in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
