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Market Insights Snapshot
Bloom County concentrated in Flower at 55.74% share and Pre-Roll at 44.26% in May 2026, with Flower down 28.77% year over year and 18.79% month over month, while Pre-Roll declined 20.26% YoY and 27.34% MoM. Despite an average price of $6.04, category pricing diverged: Flower averaged $8.26 versus Pre-Roll at $4.51, aligning with a 27.75% YoY brand-wide price decrease and a 25.88% YoY sales contraction. The brand’s Flower position ranked 33 in Colorado, pairing a mid-pack placement with a heavier Flower mix, which implies that May 2026 volume softness was amplified by mix toward the steeper YoY category decline and sharper MoM pullback in Pre-Roll.
The mix tilt toward Flower at 55.74% alongside a 27.34% MoM drop in Pre-Roll indicates reliance on two price tiers where the lower-priced unit engine weakened faster than the higher-priced one, pressuring unit throughput even as price fell 27.75% YoY. With a 33 rank in Colorado Flower and Flower’s 18.79% MoM decline versus Pre-Roll’s 27.34% MoM slide, the near-term path to stabilize share likely comes from tightening Pre-Roll exposure while defending Flower velocity, because the current configuration links overall sales volatility to the category with the sharper sequential swings.
Competitive Landscape
Bloom County is ranked #33 in CO Flower in May 2026, down 15 positions year over year from #18, yet up 6 ranks from #39 in February 2026; against this backdrop, Seed & Strain Cannabis Co. holds #1 with a 62.8% YoY sales increase while Bloom County fell from its January 2025 peak rank of #7 to #33, and Good Chemistry Nurseries sits at #2 with a 40.2% YoY gain as Bloom County’s YoY rank decline contrasts with a 3-month improvement of 15. The pattern implies Bloom County is stabilizing quarter-over-quarter but ceding long-term share to top operators, signaling a need to convert recent sequential gains into sustained rank recovery.
Notable Products
Gary Payton Pre-Roll (1g) posted the headline movement with a 74.97% month-over-month gain, climbing to rank 3 while Showstopper Pre-Roll (1g) slipped 2.63% at rank 5, and Flower saw sharper declines with Super Silver Haze (14g) down 39.57% at rank 6 and Agent Orange (Bulk) down 41.36% at rank 10. Apple Mints Pre-Roll (1g) added 44.27% at rank 4, and Pre-Roll concentration is clear with four of the top ten SKUs, including Gelonade Pre-Roll (1g) at rank 1, controlling the highest positions while Flower SKUs cluster in ranks 6–10. The single largest ticket sits with Gelonade Pre-Roll (1g) at $41,896, contrasting with the double-digit contractions in Flower where two items fell more than 39%. The pattern implies Bloom County is tilting assortment and demand toward Pre-Rolls while higher-weight Flower formats shed momentum, pointing to a near-term focus on quick-turn, single-serve options over bulk inventory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
