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Dec-2024
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Overview
Market Insights Snapshot
Bloom County has shown varied performance across different product categories in Colorado. In the Flower category, Bloom County's ranking fluctuated between 14th and 23rd place from September to December 2024, indicating some volatility in market positioning. Notably, despite a decline in sales from October to December, the brand managed to improve its ranking slightly by the end of the year. This suggests that while overall sales volume decreased, Bloom County might have been more resilient than competitors who also faced challenges in the same period.
In the Pre-Roll category, Bloom County maintained a relatively stable presence, consistently ranking within the top 20 brands. However, the rankings did see some decline from 10th to 16th place over the four-month period. This drop, coupled with a decrease in sales figures, indicates potential challenges in sustaining consumer interest or facing increased competition. Interestingly, Bloom County was not ranked in the top 30 for Vapor Pens in the latter months, which highlights a potential area for growth or reevaluation of their strategy in this category. The absence of a ranking in Vapor Pens suggests either a lower market penetration or a shift in consumer preferences that the brand has yet to capitalize on.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Bloom County has experienced notable fluctuations in its market position and sales over the last few months of 2024. Starting in September, Bloom County held the 14th rank, but by November, it had slipped out of the top 20, indicating a significant drop in market presence. This decline in rank coincides with a downward trend in sales, from $408,837 in September to $274,906 in December. In contrast, competitors such as LEIFFA and Hummingbird have shown upward momentum, with LEIFFA improving its rank from 24th in September to 18th in December, and Hummingbird climbing from 28th to 20th in the same period. Meanwhile, The Organic Alternative has maintained a relatively stable position, finishing December at 17th, which suggests a more consistent performance compared to Bloom County. These shifts highlight the competitive pressures Bloom County faces, emphasizing the need for strategic adjustments to regain and sustain its market standing.
Notable Products
In December 2024, Bloom County's top-performing product was Blue Dream Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 2067 units. Juicy Fruit (3.5g) in the Flower category followed closely, ranking second. Full Send Pre-Roll (1g), which previously held the top rank in September, dropped to third place in December with 1726 units sold. Grape Gasoline Pre-Roll (1g) and Grape Gasoline (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, the rankings for these products reflect a dynamic shift from previous months, with Blue Dream Pre-Roll (1g) and Juicy Fruit (3.5g) emerging as new leaders in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
