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Sep-2024
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Overview
Market Insights Snapshot
Bloom County's performance across different categories in Colorado shows a mixed yet promising trajectory. In the Flower category, Bloom County has seen a steady improvement in its ranking, moving from 25th in June 2024 to 20th by August 2024, before slightly dipping to 22nd in September. This upward trend, albeit with a minor setback, indicates a strong presence in the market, with sales peaking in August. In the Pre-Roll category, the brand has demonstrated consistent progress, achieving a ranking of 14th in August 2024, up from 19th in June, and maintaining its position close to the top 15 in September. This suggests a growing consumer preference for Bloom County's Pre-Roll offerings in the state.
However, the Vapor Pens category tells a different story for Bloom County in Colorado. The brand was ranked 85th in June 2024 and did not appear in the top 30 rankings in subsequent months, which could indicate challenges in gaining traction in this particular segment. This absence from the top rankings might suggest either a lack of competitive edge or insufficient market penetration compared to their Flower and Pre-Roll products. The contrasting performance across categories highlights the importance for Bloom County to analyze and adapt its strategies to solidify its position in the Vapor Pens market while continuing to leverage its strengths in other categories.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Bloom County has experienced fluctuating rankings, indicating a dynamic market position. Over the past few months, Bloom County improved its rank from 25th in June 2024 to 20th in August 2024, before slightly dropping to 22nd in September 2024. This fluctuation suggests a competitive struggle to maintain a top position, especially against brands like Hummingbird, which climbed from 30th in June to 20th in September, and Freedom Road, which consistently improved its rank, reaching 24th in September. Despite these challenges, Bloom County's sales peaked in August, indicating a potential for growth if they can stabilize their rank. Meanwhile, Natty Rems and Host also showed notable rank improvements, suggesting a highly competitive environment where Bloom County must strategize to maintain and enhance its market share.
Notable Products
In September 2024, the top-performing product for Bloom County was the Full Send Pre-Roll (1g), which climbed to the number one position with notable sales of 4899 units. The Jet Lag Pre-Roll (1g) secured the second spot, maintaining its position from July 2024 with a slight increase in sales. The Super Lemon Haze Pre-Roll (1g) emerged as the third highest seller, marking its first appearance in the top ranks. The GMO Pre-Roll (1g) experienced a drop from its previous top position in June and July to fourth place in September, despite consistent sales. Lastly, Ten Second Tom (1g) made its debut in the rankings at fifth place, indicating a promising entry in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
