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Oct-2024
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Overview
Market Insights Snapshot
Bloom County's performance in the state of Colorado has shown some interesting trends across different product categories. In the Flower category, the brand experienced fluctuations, starting at rank 23 in July 2024, moving up to 19 in August, and then slipping back to 23 in September, before falling out of the top 30 in October. This downward trend in October could indicate increased competition or a shift in consumer preferences. Meanwhile, in the Pre-Roll category, Bloom County maintained a stronger presence, beginning at rank 16 in July and improving slightly to rank 15 in August. However, despite reaching rank 13 in September, the brand dropped to rank 23 in October, suggesting potential challenges in maintaining momentum in this segment.
Examining the Vapor Pens category, Bloom County did not manage to break into the top 30 rankings in any of the months from July to October 2024, indicating a weaker performance or possibly a strategic focus away from this category. This absence from the top 30 could be seen as a negative point, especially if the Vapor Pens market is growing in Colorado. Despite this, the brand's overall strategy might be more focused on leveraging their strengths in other categories. The sales figures for August and September in the Pre-Roll category reflect a positive upward trajectory, with sales increasing from July to September, which could be a sign of Bloom County's potential to capitalize on consumer demand in certain segments.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Bloom County has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, Bloom County was ranked 23rd, but it saw a brief improvement to 19th in August before dropping out of the top 20 entirely by October, landing at 33rd. This decline in rank corresponds with a significant decrease in sales, from a high in August to a much lower figure by October. In contrast, Canna Botica (Personalized Organic Treatments) has shown a positive trajectory, moving from 59th in July to 29th in October, with sales increasing notably during this period. Similarly, Vera improved its rank from 28th in July to 30th in October, although its sales pattern was more volatile. Meanwhile, Kind Love and CG Labs have maintained relatively stable positions, with Kind Love experiencing a slight dip in October. These dynamics suggest that Bloom County faces increasing competition and may need to reassess its strategies to regain its standing in the Colorado flower market.
Notable Products
In October 2024, the top-performing product for Bloom County was Tropadise Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank after dropping to fifth place in September. Golden Goat Pre-Roll (1g) debuted strongly, securing the second position with notable sales of 2,646 units. Zero Gravity Pre-Roll (1g) followed closely, capturing the third spot in its first appearance. Gary Payton Pre-Roll (1g) saw a decline, moving from second place in August to fourth in October, with sales dropping to 2,044 units. Juicy Fruit (1g) entered the rankings in October, landing in fifth place, indicating a solid performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
