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Jan-2025
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Overview
Market Insights Snapshot
Bloom County has demonstrated varying performance across categories and states, particularly in Colorado. In the Flower category, they have shown a notable improvement from a rank of 23 in November 2024 to 17 by January 2025, indicating a positive trend despite a dip in sales during December. This upward movement in ranking suggests a strengthening market presence, although they were absent from the top 30 in some months, which could highlight areas needing strategic focus. It's worth noting that their sales figures in January 2025 rebounded to $390,035, suggesting a recovery phase and potential growth trajectory.
Conversely, in the Pre-Roll category in Colorado, Bloom County experienced a decline in performance, moving from a rank of 13 in November 2024 to 19 in January 2025. This downward trend is coupled with a significant decrease in sales, dropping to $103,834 by January, which may indicate challenges in maintaining consumer interest or competitive pressures in this segment. The absence from the top 30 in certain months emphasizes the need for Bloom County to reassess their strategies in the Pre-Roll category to regain market share. These dynamics present both challenges and opportunities for Bloom County as they navigate the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Bloom County has experienced notable fluctuations in its market position over the past few months. Starting at rank 15 in October 2024, Bloom County saw a dip to rank 23 in November, before recovering slightly to rank 21 in December and further improving to rank 17 by January 2025. This recovery is significant as it indicates a positive trend in Bloom County's sales performance, despite facing strong competition. Brands like In The Flow have maintained a relatively stable presence, consistently ranking around 16th place, which suggests a steady customer base. Meanwhile, LIT has shown strong performance, ranking as high as 9th in November 2024, which could pose a challenge to Bloom County's market share. Additionally, Natty Rems and Del Mundo have been climbing the ranks, with Natty Rems improving from 37th to 18th and Del Mundo moving from 31st to 19th, indicating increasing competition in the market. These dynamics highlight the importance for Bloom County to continue its upward trajectory to maintain and potentially improve its market position in the coming months.
Notable Products
In January 2025, Full Send Bulk from Bloom County emerged as the top-performing product, achieving the highest sales with a figure of 4405 units. Super Lemon Haze Bulk secured the second position, closely followed by Super Lemon Haze Pre-Roll 1g at third place. Blue Dream Bulk and Golden Goat 1g were ranked fourth and fifth, respectively. Notably, Full Send Bulk rose to the top from its third position in October 2024, while the other products were not ranked in previous months, indicating a significant shift in consumer preferences. This change suggests a growing demand for bulk flower products and pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
