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Aug-2024
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Overview
Market Insights Snapshot
Bodega Buds has shown varying performance across different categories in Washington over the past few months. In the Concentrates category, the brand experienced a slight dip from 14th in May 2024 to 18th in both June and July, before improving slightly to 17th in August. This fluctuation indicates some instability but also potential for recovery, as evidenced by their August sales increase to $106,158. In the Flower category, Bodega Buds has demonstrated a more positive trend, climbing from 17th in May to 14th in August, with a notable sales growth from $337,787 in May to $411,364 in August. This upward movement suggests that the brand is gaining traction and popularity among consumers in this category.
However, Bodega Buds' performance in other categories has been less consistent. In the Pre-Roll category, the brand has been gradually improving from 79th in May to 62nd in August, though still not breaking into the top 30. This gradual improvement is a positive sign, but it indicates that there is still much ground to cover. On the other hand, the Vapor Pens category has seen a significant drop, with Bodega Buds falling out of the top 100 after June. This sharp decline suggests a need for strategic adjustments to regain market share. Overall, while Bodega Buds is making strides in some areas, there is a clear need for focused efforts to stabilize and improve their rankings across all categories.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Bodega Buds has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 17 in May 2024, Bodega Buds climbed to 14 by August 2024, reflecting a positive trajectory. This improvement is significant when compared to competitors such as Forbidden Farms, which saw a decline from rank 8 to 13 in the same period, and Mama J's, which dropped from rank 12 to 15. Meanwhile, Agro Couture maintained a relatively stable position, hovering around ranks 12 to 15. The consistent performance of SubX at rank 16, with minor fluctuations, also highlights Bodega Buds' competitive edge as it surpassed SubX in July and August. These shifts indicate Bodega Buds' growing market presence and potential for continued sales growth, making it a brand to watch in the Washington flower market.
Notable Products
In August 2024, the top-performing product for Bodega Buds was Sour Cough Pre-Roll (1g), which rose to the first rank with sales reaching $2950. Sunset Runtz Pre-Roll (1g) followed closely, maintaining its upward trajectory to secure the second position. Pancakes Pre-Roll (1g) held steady at the third rank, continuing its rise from previous months. Animal Face Pre-Roll (1g) saw a slight decline to the fourth position after being the top product in June and July. Sour Diesel Wax (1g) remained consistent in the fifth position, showing a steady performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
