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Jan-2025
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Overview
Market Insights Snapshot
Bodega Buds has shown a notable performance in the Washington market, particularly in the Concentrates category. Over the span from October 2024 to January 2025, Bodega Buds improved its ranking from 18th to 13th, indicating a positive trend in consumer preference for their concentrates. This upward movement is supported by consistent sales growth, with January 2025 sales reaching $110,371. In contrast, their performance in the Flower category experienced a decline, dropping from 20th to 34th place by January 2025. This significant drop suggests a shift in consumer demand or increased competition within the flower segment in Washington.
In the Pre-Roll category, Bodega Buds struggled to maintain a stable position, with rankings fluctuating between 56th and 67th, never breaking into the top 50. This inconsistency points to potential challenges in establishing a strong foothold in the pre-roll market. Meanwhile, in the Vapor Pens category, Bodega Buds was not consistently ranked within the top 30, with a notable absence in December 2024. This sporadic presence indicates that Bodega Buds may need to reassess its strategy in the vapor pen segment to enhance its market presence in Washington. The data suggests that while Bodega Buds has strengths in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bodega Buds has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 20th in October 2024, Bodega Buds improved to 18th in November, maintaining a competitive edge over brands like Torus and Sky High Gardens (WA), which were ranked 21st and 28th respectively in October. However, by January 2025, Bodega Buds dropped to 34th, indicating a significant decline in its market standing. This decline coincided with a decrease in sales, contrasting with Sweetwater Farms, which maintained relatively stable sales and rankings, peaking at 17th in December. The data suggests that while Bodega Buds initially held a strong position, the brand faces challenges in sustaining its rank amidst competitors who are either stabilizing or improving their market presence.
Notable Products
In January 2025, Sour Diesel Wax (1g) from Bodega Buds emerged as the top-performing product, climbing to the number one rank in the Concentrates category with sales reaching 2213 units. The Animal Face Pre-Roll (1g) maintained a strong presence, ranking second, though it experienced a slight dip from its top position in November 2024. Sunset Runtz Pre-Roll (1g) showed significant improvement, securing the third spot after not being ranked in December 2024. Pancakes Pre-Roll (1g) entered the rankings for the first time, achieving fourth place. Granddaddy Purple Sugar Wax (1g) saw a decrease in its standing, falling to fifth place from a previous second-place ranking in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
