.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bodega Buds has shown a consistent presence in the Washington cannabis market, with notable performances across various product categories. In the Concentrates category, the brand maintained a stable ranking at 17th place from July through October 2024, despite a slight dip in sales in October. This steadiness indicates a loyal customer base and consistent demand. In the Flower category, Bodega Buds improved its position from 19th in July to 16th in August, maintaining a similar rank in subsequent months. This upward movement, coupled with a peak in sales in August, suggests strategic growth efforts that resonated well with consumers. However, in the Vapor Pens category, the brand only entered the top 100 in September, which implies a need for further penetration and marketing efforts in this segment.
The Pre-Roll category in Washington reflects a positive trend for Bodega Buds, as it improved its ranking from 72nd in July to 53rd by October. This significant climb in rankings, alongside increasing sales, highlights a growing consumer interest and potential for further market capture. Despite these successes, the absence of rankings in the top 30 for the Vapor Pens category until September may indicate a challenge in gaining traction among competitors. This lack of early presence in the top 30 could be seen as a missed opportunity in a competitive market. Overall, while Bodega Buds shows strengths in certain categories, there remain opportunities for growth and expansion, particularly in the Vapor Pens sector.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bodega Buds has shown a steady presence, maintaining a rank within the top 20 brands from July to October 2024. Despite a slight dip in October, Bodega Buds held its ground at rank 16, showcasing resilience amidst fluctuating market dynamics. Notably, Mama J's consistently outperformed Bodega Buds, climbing to rank 14 in October, indicating strong consumer preference and potentially more aggressive marketing strategies. Meanwhile, Viking Cannabis made a significant leap from rank 24 in September to 15 in October, suggesting a rapid increase in consumer interest or effective promotional efforts. In contrast, SubX experienced a downward trend, dropping to rank 18 in October, which could signal opportunities for Bodega Buds to capture market share from competitors experiencing declining sales. Overall, Bodega Buds' stable ranking amidst these shifts highlights its competitive positioning, although the brand may need to innovate or enhance its marketing tactics to climb higher in the ranks.
Notable Products
In October 2024, the top-performing product for Bodega Buds was Sour Cough Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one ranking with sales of 2,678 units. Cereal Milk Pre-Roll (1g) made a notable entry into the rankings, securing the second position with substantial sales, marking its first appearance since July. Animal Face Pre-Roll (1g) slipped to third place from its previous first-place position in September, indicating a slight decline in its sales momentum. Sunset Runtz Pre-Roll (1g) dropped to fourth place, continuing a downward trend from its peak position in August. Cake Batter Pre-Roll (1g) maintained its fifth-place ranking from September, showing consistent performance despite a slight decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
