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Oct-2024
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown varying performance across different states and product categories. In the Colorado market, their presence in the Edible category has been inconsistent, with rankings slipping from 20th in July 2024 to falling out of the top 30 by October 2024. This decline in rank is coupled with a noticeable drop in sales from August to September, indicating potential challenges in this category. However, their performance in the Vapor Pens category in Colorado remains strong, consistently holding the 2nd position from July through October 2024, with sales peaking in September. This suggests a strong foothold and consumer preference for their vapor pen products in this state.
In Nevada, Bonanza Cannabis Company's performance in the Vapor Pens category has shown a positive trend. Despite not being in the top 30 in July, they made their way into the rankings by August, climbing from 27th to 22nd by October 2024. This upward movement, alongside increasing sales figures, highlights a growing acceptance and popularity of their vapor pen offerings in Nevada. The absence of Bonanza in the top 30 for the Edible category in Nevada points to either a lesser focus on this product line in the state or stronger competition. Overall, these insights suggest that while Bonanza Cannabis Company has a robust presence in the vapor pens market, especially in Colorado, there are opportunities for growth and improvement in other categories and regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Bonanza Cannabis Company consistently holds the second rank from July to October 2024, indicating a stable position in the market. Despite not surpassing the top-ranked Spherex, which maintains a strong lead with increasing sales each month, Bonanza Cannabis Company shows resilience and steady sales performance. The company's sales trajectory remains robust, although it slightly dipped in October compared to September. Meanwhile, competitors like Eureka and Batch Extracts consistently rank below Bonanza Cannabis Company, with Eureka maintaining the third position and Batch Extracts the fourth. This stability in ranking suggests that while Bonanza Cannabis Company is not currently challenging the top spot, it is effectively defending its position against other competitors in the market.
Notable Products
In October 2024, the top-performing product from Bonanza Cannabis Company was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, which secured the number one rank with sales reaching 13,500 units. Following closely, the Pineapple Express Distillate Cartridge (1g) climbed to the second position, a notable improvement from its consistent fifth place in August and September. The Maui Wowie Distillate Cartridge (1g), previously holding the top spot in July and September, dropped to third place this month. Pink Mango Distillate Cartridge (1g) saw a decline from first place in August to fourth in October, despite strong sales figures. Watermelon Kush Distillate Cartridge (1g) maintained a stable performance, consistently ranking fifth from August through October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
