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Jan-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown a notable performance in the Colorado market, particularly in the Vapor Pens category, where it consistently held the second rank from October 2024 through January 2025. This stability suggests a strong foothold in the category, supported by a progressive increase in sales from $2.71 million in October 2024 to $3.55 million in January 2025. In contrast, their presence in the Edible category in Colorado saw some fluctuations. After dropping out of the top 30 in November 2024, the company managed to climb back to the 22nd position by December and further improved to 18th by January 2025, indicating a positive trajectory despite the earlier setback.
In Nevada, Bonanza Cannabis Company's performance in the Vapor Pens category has been more variable. The brand ranked 21st in October 2024, improved slightly to 20th in November, but slipped to 23rd in December before regaining the 21st position in January 2025. This oscillation in rankings, coupled with a general decline in sales figures over the months, suggests challenges in maintaining a competitive edge in Nevada's market. The absence from the top 30 in any other category in Nevada highlights potential areas for growth or re-evaluation of strategy to enhance their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company has consistently maintained its position as the second-ranked brand from October 2024 through January 2025. This stability in rank highlights Bonanza's strong market presence, although it remains behind Spherex, which has held the top spot consistently. Despite Bonanza's steady rank, its sales have shown a positive trend, increasing from October 2024 to January 2025, indicating a robust demand for its products. Meanwhile, competitors like Craft / Craft 710 and PAX have experienced fluctuations in their rankings, with PAX notably climbing from sixth to third place, suggesting a growing competitive pressure. This dynamic environment underscores the importance for Bonanza to continue innovating and strengthening its brand loyalty to maintain its competitive edge.
Notable Products
In January 2025, Bonanza Cannabis Company's top-performing product was the Pink Mango Distillate Cartridge (1g) in the Vapor Pens category, climbing to the first rank with sales reaching 11,786 units. The Pineapple Express Distillate Cartridge (1g) followed closely in second place, having previously held the top spot for two consecutive months. Blue Dream Distillate Cartridge (1g) improved its position from fourth in December to third in January. Maui Wowie Distillate Cartridge (1g) maintained its fourth position from December, showing consistent performance. Watermelon Kush Distillate Cartridge (1g) remained stable at fifth place across the last four months, indicating steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
