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Dec-2024
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown varied performance across different product categories and regions. In the state of Colorado, the company's Vapor Pens have consistently held a strong position, maintaining a solid second rank from September through December 2024. This indicates a stable consumer preference and market presence in the Vapor Pens category. However, their Edibles category in Colorado experienced some fluctuations, with the brand dropping out of the top 30 in November 2024 before making a comeback to the 22nd position in December. Such fluctuations might suggest a competitive market or shifting consumer preferences within the Edibles segment.
In Nevada, Bonanza Cannabis Company's performance in the Vapor Pens category presents a different narrative. The brand showed an upward trend from September to November 2024, improving from the 26th to the 20th position, before slipping back to 24th in December. This movement suggests a volatile market or challenges in sustaining growth in Nevada. Despite the drop in December, the upward trend earlier in the year may indicate potential for growth if the company can address the factors leading to the decline. The absence of Bonanza Cannabis Company in the top rankings for other categories in Nevada highlights areas where the brand might focus on expanding its presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company consistently holds the second rank from September to December 2024, demonstrating a stable position in the market. Despite a slight dip in sales in October, Bonanza Cannabis Company experienced a rebound in November and continued growth into December. This stability is particularly notable when compared to competitors like Spherex, which maintains the top position with significantly higher sales figures, and Batch Extracts, which improved its rank from fourth to third over the same period. Meanwhile, PAX shows an upward trend, moving from sixth to fourth place, indicating increasing competition in the lower ranks. Bonanza Cannabis Company's consistent ranking suggests a strong brand presence and customer loyalty, but the brand must remain vigilant as competitors show dynamic changes in rank and sales, potentially threatening Bonanza's market share if trends continue.
Notable Products
In December 2024, the top-performing product for Bonanza Cannabis Company was Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from November with sales of 13,125 units. Pink Mango Distillate Cartridge (1g) held steady in the second position, showing a consistent rise in popularity since September. Maui Wowie Distillate Cartridge (1g) climbed to third place, up from fourth in November, indicating a resurgence in consumer interest. Blue Dream Distillate Cartridge (1g) saw a slight decline, dropping to the fourth position after leading the ranks in October. Watermelon Kush Distillate Cartridge (1g) remained stable in fifth place, reflecting steady but modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
