Mar-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown a varied performance across different categories and states. In the edible category within Colorado, Bonanza Cannabis Company has maintained a consistent presence, ranking between 18th and 22nd from December 2024 to March 2025. This suggests a stable, albeit modest, position in the market. In contrast, their performance in the vapor pens category in Colorado is significantly stronger, consistently holding the 2nd position throughout the same period. This indicates a dominant presence in this category, highlighting vapor pens as a key product line for the company in Colorado. The sales figures support this, with the vapor pens consistently generating a significant portion of their revenue in the state.
In Nevada, Bonanza Cannabis Company's performance in the vapor pens category is less commanding, with rankings fluctuating between 22nd and 25th from December 2024 to March 2025. This indicates a more competitive market environment or possibly less brand penetration compared to Colorado. Notably, the company does not appear in the top 30 for any other category in Nevada, which could be a strategic area for growth or improvement. The rankings suggest that while Bonanza Cannabis Company has a foothold in Nevada's vapor pen market, there is room for expansion and increased market share in other product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company has maintained a consistent rank of 2nd place from December 2024 through March 2025. Despite this stable ranking, Bonanza faces strong competition from brands like Spherex, which has consistently held the top position. While Bonanza's sales showed a slight dip in February 2025, they rebounded in March, suggesting resilience in the market. Meanwhile, PAX and Craft / Craft 710 have been making strides, with PAX improving its rank from 4th to 3rd, and Craft / Craft 710 maintaining a solid 4th place. The competitive dynamics indicate that while Bonanza holds a strong position, the brand must continue to innovate and adapt to maintain its edge against these rising competitors.
Notable Products
In March 2025, the top-performing product for Bonanza Cannabis Company was the Pink Mango Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from February with sales reaching 10,760 units. Following closely, the Blue Dream Distillate Cartridge (1g) secured the second position, climbing up from the third rank in February, with notable sales of 10,177 units. The Pineapple Express Distillate Cartridge (1g) held steady in third place, showing a slight increase in sales compared to the previous month. Maui Wowie Distillate Cartridge (1g) consistently remained in fourth place across the past four months. Watermelon Kush Distillate Cartridge (1g) also showed stability, retaining its fifth-place rank from December 2024 through March 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.