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Nov-2025
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Overview
Market Insights Snapshot
Bonanza Cannabis Company has shown notable consistency in the Colorado market, particularly in the Vapor Pens category. Maintaining a steady second-place ranking from August through November 2025, the brand has demonstrated strong performance, with sales peaking in November. However, in the Edible category, Bonanza's presence has diminished, with rankings dropping out of the top 30 by November. This decline in rankings suggests a potential area for strategic improvement or market reevaluation within the Edible category in Colorado.
In contrast, New York presents a different scenario for Bonanza Cannabis Company. The brand has seen a positive trajectory in the Vapor Pens category, climbing from 48th place in August to 34th by November. This upward movement indicates a growing acceptance and market penetration in New York, a key market for cannabis products. Despite not breaking into the top 30 yet, the consistent improvement in rankings suggests a promising outlook for Bonanza in the New York Vapor Pens category, signaling potential for future growth and increased market share.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Bonanza Cannabis Company consistently holds the second rank from August to November 2025, demonstrating a stable position in the market. Despite this consistency, Bonanza faces stiff competition from the leading brand, Spherex, which maintains the top rank throughout the same period. Although Bonanza's sales saw a dip in October, they rebounded in November, indicating resilience and potential for growth. Meanwhile, PAX and Batch Extracts consistently rank third and fourth, respectively, with no significant changes in their positions. This stability in rank suggests that while Bonanza is performing well, there is an opportunity to strategize for capturing a larger market share and potentially challenging Spherex's dominance in the vapor pen category.
Notable Products
In November 2025, the top-performing product for Bonanza Cannabis Company was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from August and October with sales of 6,577 units. The Pink Mango Distillate Cartridge (1g) held steady at the second position, showing consistent demand over the months. Climbing to third place, the Pineapple Express Distillate Cartridge (1g) improved its ranking from fifth place in October, indicating a notable increase in popularity. The Watermelon Kush Distillate Cartridge (1g) remained stable at fourth, while the Blue Dream Distillate Cartridge (1g) experienced a drop to fifth place from its previous top position in September. Overall, the rankings reflect slight shifts in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
