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Nov-2024
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Overview
Market Insights Snapshot
Bondi Farms has shown notable progress in the Washington cannabis market, particularly in the Flower category. Over the past few months, the brand has consistently climbed the rankings, moving from 46th place in August 2024 to 33rd place by November 2024. This upward trend is reflected in their sales figures, which saw a peak in October before slightly tapering off in November. Despite not being in the top 30 brands earlier in the year, their recent performance indicates a strengthening presence in the market, suggesting strategic adjustments or increased consumer interest in their Flower products.
In the Pre-Roll category, Bondi Farms has maintained a more stable position, consistently ranking within the top 30 in Washington. Starting at 33rd place in August 2024, they improved to 25th place by September and have held steady through November. This stability in ranking, coupled with a noticeable increase in sales from August to October, points to a solid foothold in the Pre-Roll segment. The ability to sustain their position indicates a reliable consumer base and effective market strategies. However, the brand's absence from the top 30 in other states or categories suggests potential areas for growth and expansion.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Bondi Farms has shown a notable upward trajectory in brand rank from August to November 2024, moving from 46th to 33rd position. This improvement in rank reflects a positive trend in sales performance, suggesting enhanced market presence and consumer preference. In contrast, Sky High Gardens (WA) experienced a decline, dropping from 19th to 35th, indicating potential challenges in maintaining market share. Similarly, Buddy Boy Farms fluctuated in rank, peaking at 19th in September but falling to 30th by November. Meanwhile, Gabriel and Green Haven also saw varying ranks, with Gabriel ending at 29th and Green Haven at 36th in November. Bondi Farms' consistent climb amidst these shifts highlights its strategic positioning and potential for continued growth in the competitive Washington flower market.
Notable Products
In November 2024, Bondi Farms' top-performing product was the Obama Kush Pre-Roll 2-Pack (1g), maintaining its number one rank for four consecutive months with notable sales of 3,082 units. The Candyland Pre-Roll 2-Pack (1g) climbed back to the second position after being third in September and October, showing a consistent increase in sales. Super Lemon Haze Preroll 2-Pack (1g) slipped to the third position, despite having higher sales in previous months. The Cherry Dosidos Pre-Roll 2-Pack (1g) held steady at fourth place, indicating stable performance. The Vortex Pre-Roll (1g), introduced in October, maintained its fifth position, suggesting a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
