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Sep-2024
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Overview
Market Insights Snapshot
Bondi Farms has shown a mixed performance across different categories in Washington. In the Flower category, Bondi Farms has struggled to break into the top 30 rankings, consistently hovering around the 40s, with a slight improvement in July 2024 but a subsequent decline in August and September. This suggests a potential need for strategic adjustments to increase their market share in this category. On the other hand, their performance in Pre-Rolls demonstrates a more positive trajectory, as they have climbed from a rank of 37 in June to 29 by September. This upward trend in Pre-Rolls indicates a growing consumer preference for Bondi Farms' offerings in this category, suggesting successful marketing or product differentiation strategies that could be further capitalized on.
Despite not making it into the top 30 rankings in the Flower category, Bondi Farms' sales figures reveal interesting insights. While there was a noticeable drop in Flower sales from July to September, the Pre-Roll category experienced a steady increase in sales, with a significant jump from July to August. This divergence in performance between categories highlights the importance of focusing resources on areas where the brand is gaining traction. The consistent improvement in Pre-Roll rankings and sales suggests that Bondi Farms may benefit from prioritizing this category to strengthen its market position and potentially explore expansion opportunities in other states or provinces. Further analysis into consumer preferences and competitive positioning could provide valuable insights for future growth strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bondi Farms has experienced fluctuations in its ranking, indicating a dynamic market environment. Over the past few months, Bondi Farms' rank has varied, starting at 44th in June 2024, improving to 40th in July, but then dropping to 48th in August before recovering slightly to 44th in September. This suggests a volatile performance in comparison to competitors like Green Haven, which showed a more consistent upward trend, improving from 49th in June to 40th in September. Meanwhile, Falcanna maintained a stronger position, despite a slight dip, ending September at 37th. Cookies saw a decline in rank, dropping from 38th in June to 53rd by September, which could signal a potential opportunity for Bondi Farms to capture market share. Additionally, Toasted Farms showed a similar pattern of fluctuation, ending September at 47th. These insights highlight the competitive pressure Bondi Farms faces and the importance of strategic adjustments to enhance its market position and sales performance.
Notable Products
In September 2024, Bondi Farms' top-performing product was Obama Kush Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one ranking from August with a sales figure of 2970. Super Lemon Haze Preroll 2-Pack (1g) climbed to second place, showing a significant increase from its third-place position in August. Candyland Pre-Roll 2-Pack (1g) dropped to third, having been the top product in June and July. Cherry Dosidos Pre-Roll 2-Pack (1g) retained its fourth-place ranking consistently from July to September. Vortex Pre-Roll (1g) re-entered the top five in September, marking its return after not being ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
