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Oct-2024
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Overview
Market Insights Snapshot
Bondi Farms has demonstrated varied performance across different categories and states, with notable movements in their rankings. In the Flower category within Washington, Bondi Farms has been on the cusp of breaking into the top 30, as evidenced by their climb from the 49th position in August to the 35th position by October 2024. This upward trend, coupled with a rebound in sales from $172,282 in September to $210,355 in October, suggests a positive trajectory, although they still remain outside the top 30. Their performance in this category indicates potential growth, but there's still room for improvement to consistently rank among the top brands.
In contrast, Bondi Farms has shown more robust performance in the Pre-Roll category in Washington. Here, they have successfully moved into the top 30, improving their rank from 36th in July to 23rd by October. This ascent is mirrored by a significant increase in sales, peaking at $184,800 in October. The steady climb in rankings and sales in the Pre-Roll category highlights Bondi Farms' stronger market presence and competitiveness in this segment. The brand's ability to improve and maintain a top 30 position in Pre-Rolls could serve as a strategic model for their efforts in other categories. However, further analysis would be needed to understand the drivers behind these shifts and how they might replicate this success elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bondi Farms has shown a notable improvement in its ranking from July to October 2024, climbing from 43rd to 35th position. This upward trend is significant when compared to competitors like Western Cultured, which experienced a decline from 34th to 38th, and Falcanna, which maintained a relatively stable position around the 39th to 36th range. Interestingly, Green Haven also saw an improvement, moving from 51st to 32nd, indicating a competitive push in the market. Despite fluctuations in sales figures, Bondi Farms' strategic positioning has allowed it to surpass Toasted Farms, which jumped from 49th to 34th, but with a more volatile sales performance. These dynamics suggest that Bondi Farms is effectively leveraging market opportunities to enhance its standing amidst a competitive field.
Notable Products
In October 2024, Bondi Farms' top-performing product was the Obama Kush Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place ranking from the previous two months with sales reaching 3480 units. The Super Lemon Haze Preroll 2-Pack (1g) held steady in second place, showing a consistent upward trend in sales since July. Candyland Pre-Roll 2-Pack (1g) ranked third, recovering from a dip in August and September. Cherry Dosidos Pre-Roll 2-Pack (1g) remained fourth, demonstrating steady growth over the months. The Vortex Pre-Roll (1g) entered the rankings in September at fifth place and maintained this position in October, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
