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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Bonsai Cultivation has shown varied performance across different product categories. In the Flower category, the brand experienced a notable fluctuation in rankings throughout the last quarter of 2024. Starting from a position of 26th in September, the brand climbed to 18th in October, only to fall back to 21st in November and drop out of the top 30 by December. This decline in the Flower category could be a point of concern, as it indicates a significant loss of market presence by the end of the year. Meanwhile, in the Pre-Roll category, Bonsai Cultivation maintained a more stable performance, consistently ranking within the top 15 throughout the same period, with a slight improvement from 14th in September to 11th in October and December. This suggests a stronger foothold in the Pre-Roll segment compared to Flower.
The sales figures further highlight the brand's performance dynamics across these categories. While the Flower category saw an initial increase in sales from September to October, the subsequent months reflected a downward trend, culminating in a sharp decrease by December. This mirrors the drop in rankings and suggests potential challenges in maintaining consumer interest or facing increased competition. Conversely, the Pre-Roll category demonstrated resilience, with sales remaining relatively stable and even experiencing a rebound in December. This sustained performance in Pre-Rolls could indicate a loyal customer base or effective marketing strategies in this segment. Overall, Bonsai Cultivation's performance in Colorado presents a mixed picture, with clear strengths in Pre-Rolls but challenges in the Flower category that may need strategic attention moving forward.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Bonsai Cultivation has shown notable resilience and adaptability. Over the four-month period from September to December 2024, Bonsai Cultivation's rank fluctuated, peaking at 11th place in both October and December, while dipping to 14th in September and 13th in November. This variability in rank suggests a dynamic market presence, with sales peaking in October and December, indicating strong performance during these months. Comparatively, Good Chemistry Nurseries maintained a steadier rank, consistently around the 11th to 13th positions, but experienced a decline in sales towards December. Meanwhile, LoCol Love (TWG Limited) held a stronger position, ranking between 7th and 10th, although their sales showed a downward trend from September to November before a slight recovery in December. Seed & Strain Cannabis Co. also maintained a competitive edge, consistently ranking in the top 10, with a notable sales increase in December. The fluctuating ranks and sales figures highlight the competitive pressure Bonsai Cultivation faces, yet their ability to rebound in December underscores their potential for strategic growth in this vibrant market.
Notable Products
In December 2024, Bonsai Cultivation's top-performing product was the Energy Pre-Roll (1g), maintaining its first-place ranking for four consecutive months with notable sales of 13,557 units. The Relaxation Pre-Roll (1g) climbed to the second position, showing a consistent upward trend from the third spot in September. Creativity Pre-Roll (1g) secured the third rank, marking its return to the top three after slipping out in November. Energy Pre-Roll 2-Pack (1g) remained stable at fourth place, while Creativity Pre-Roll 2-Pack (1g) re-entered the rankings at fifth. Overall, the Pre-Roll category showed strong performance, with Energy and Relaxation variants leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
