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Nov-2024
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Overview
Market Insights Snapshot
Bonsai Cultivation has displayed noteworthy performance in the Colorado market, particularly within the Flower category. Over the past few months, there has been a significant upward trend, with the brand improving its ranking from 28th in September 2024 to 18th by November 2024. This positive movement suggests a growing consumer preference for their Flower products, despite a slight dip in sales from August to September. It's important to note that Bonsai Cultivation has maintained a presence within the top 30 brands in Colorado's Flower category, highlighting their consistent market share and consumer demand within this segment.
In the Pre-Roll category, Bonsai Cultivation has also shown competitive strength in Colorado. The brand achieved a peak ranking of 10th in October 2024, before slightly dropping to 12th in November 2024. This fluctuation in rankings could indicate increased competition or changes in consumer preferences. However, the brand's ability to remain within the top 15 consistently suggests resilience and a strong foothold in the Pre-Roll market. The absence of Bonsai Cultivation from the top 30 in other states or categories may indicate areas for potential growth or the need for strategic adjustments to expand their market presence beyond Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Bonsai Cultivation has shown a notable improvement in its ranking and sales performance over the past few months. Starting from a rank of 24 in August 2024, Bonsai Cultivation climbed to the 18th position by November 2024, indicating a positive trend in market presence. This upward movement is significant, especially when compared to competitors like The Colorado Cannabis Co., which improved from 40th to 20th, and LoCol Love (TWG Limited), which moved from 33rd to 19th. Meanwhile, Hummingbird and Del Mundo also experienced positive rank changes, with Hummingbird reaching 16th and Del Mundo reaching 17th by November 2024. Despite the competitive pressure, Bonsai Cultivation's consistent sales figures, which peaked in October 2024, suggest a strong market strategy and brand loyalty among consumers, positioning it well against its competitors in the Colorado market.
Notable Products
In November 2024, the top-performing product from Bonsai Cultivation was Energy Pre-Roll (1g) in the Pre-Roll category, maintaining its number one position from September. This product achieved a notable sales figure of 9402. The Relaxation Pre-Roll 2-Pack (1g) climbed to second place, showing a significant improvement from its previous absence in October. Energy Pre-Roll 2-Pack (1g) held steady in third place, while Creativity Pre-Roll 2-Pack (1g) remained consistent at fourth. However, Relaxation Pre-Roll (1g) saw a drop from the first position in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
