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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Bossy's performance across different product categories has shown varying dynamics. In the Concentrates category, the brand did not make it into the top 30 rankings for the months of October and November 2024, which could indicate a struggle in this segment. However, by December 2024, Bossy entered the rankings at position 98, and improved to 86 by January 2025. This upward movement suggests a positive trend, though the brand still has significant ground to cover to become a major player in this category.
Conversely, in the Vapor Pens category, Bossy has demonstrated a more consistent and impressive performance. Starting at rank 39 in October 2024, the brand experienced a brief dip to 53 in November but then surged to rank 23 in December. By January 2025, Bossy had further improved its position to rank 20, reflecting a strong presence and growing consumer preference in this category. The brand's sales in this category also showed a notable upward trajectory, with January 2025 sales reaching over half a million dollars, highlighting its potential to dominate the Vapor Pens market in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has demonstrated a notable recovery in its rankings and sales from October 2024 to January 2025. Initially ranked at 39th in October, Bossy surged to 20th by January, showcasing a significant upward trajectory. This improvement is particularly impressive given that competitors like Redbud Roots and Pro Gro remained relatively stable, with Pro Gro even dropping to 21st in January. Meanwhile, High Minded maintained a strong position, fluctuating between 16th and 19th place, indicating a consistent performance. Bossy's sales also reflect this positive trend, with a substantial increase from $184,427 in November to $547,066 in January, suggesting effective strategies in capturing market share. This growth positions Bossy as a rising contender in the Michigan vapor pen market, challenging established brands and indicating potential for further advancements.
Notable Products
In January 2025, Peaches & Cream Distillate Cartridge (1g) maintained its position as the top-performing product for Bossy, with sales reaching 13,672 units. Premium Strawberry Kush Distillate Cartridge (1g) held steady at the second spot, closely following with 13,653 units sold. Premium Granddaddy Purple Distillate Cartridge (1g) climbed to the third position, showing a consistent rise from its fourth place in December 2024. Blueberry Diesel Distillate Cartridge (1g) advanced to fourth place, improving from its fifth position the previous month. Razz Berry Smoothie Distillate Cartridge (1g) rounded out the top five, dropping slightly from third place in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
