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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Bossy has shown a notable presence in the Vapor Pens category. After a slight dip in rankings from July to September, where they moved from 31st to 37th, Bossy managed to climb back to the 29th position by October. This upward movement suggests a positive reception in the market, even though their sales saw some fluctuations. Unfortunately, Bossy did not rank in the top 30 for the Concentrates category during this period, indicating potential challenges or opportunities for growth in that segment.
While Bossy's performance in the Vapor Pens category in Michigan shows resilience, their absence from the top 30 in Concentrates highlights areas where the brand could focus on improving its market strategy. The data suggests that while Bossy has a foothold in certain categories, there are markets where they have room to expand their influence. The contrast between their presence in Vapor Pens and absence in Concentrates offers a strategic view of their current market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. In July 2024, Bossy was ranked 31st, but by September, it had dropped to 37th, before rebounding to 29th in October. This volatility suggests that while Bossy is capable of climbing the ranks, it faces stiff competition from brands like Mozey Extracts, which improved significantly from 62nd in July to 28th by October, and Pro Gro, which consistently maintained a higher rank, peaking at 26th in September. Meanwhile, Mac Oils showed a similar pattern of rank fluctuation, indicating a competitive struggle among mid-tier brands. Despite these challenges, Bossy's sales showed a positive trend, particularly in October, suggesting potential for growth if it can sustain its upward momentum in rankings.
Notable Products
In October 2024, Peaches & Cream Distillate Cartridge (1g) emerged as the top-performing product in the Vapor Pens category for Bossy, reclaiming its number one rank from July after briefly dropping to second place in September, with sales reaching 6081 units. Following closely, Premium Candyland Distillate Cartridge (1g) climbed back up to the second position, maintaining strong sales at 5321 units. Premium Granddaddy Purple Distillate Cartridge (1g) experienced a slight drop to third place, despite a consistent performance throughout the months. Banana Daddy Distillate Cartridge (1g), which was third in August, returned to the rankings in fourth place. Premium Devil Fruit Distillate Cartridge (1g) made its first appearance in the top five, securing the fifth rank with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
