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Aug-2024
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Overview
Market Insights Snapshot
Bossy has demonstrated a varied performance across different categories and states, with significant movements observed in the Michigan market. In the Concentrates category, Bossy did not rank in the top 30 brands for most months, except for a notable appearance in August at 86th place, reflecting a potential upward trend. This could indicate a strategic push or a market response to new product launches. Additionally, in the Tincture & Sublingual category, Bossy reached the 7th rank in June but did not maintain a top 30 position in the following months, suggesting either strong competition or fluctuations in consumer preferences.
The Vapor Pens category showcases a different story for Bossy in Michigan. Starting at 37th place in May, Bossy improved its ranking to 26th by July and maintained this position in August. This consistent upward movement is indicative of growing consumer acceptance and possibly effective marketing strategies. On the other hand, the Topical category saw Bossy at 8th place in May, but it did not sustain a top 30 ranking in subsequent months, which might point to challenges in maintaining market share. Overall, Bossy’s performance across categories and states reveals both potential growth areas and competitive challenges.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Bossy has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 37 in May 2024, Bossy climbed to 26 by July and maintained this position in August, indicating a consistent improvement. This positive trajectory is significant when compared to competitors such as Flav, which experienced a peak rank of 20 in June but dropped to 24 by August, and Mozey Extracts, which saw a dramatic fall from 23 in June to 52 in July before recovering to 27 in August. Additionally, Kushy Punch and Church Cannabis Co. have shown more stable but less aggressive growth patterns. Bossy's ability to maintain its rank and increase sales amidst fluctuating performances of its competitors highlights its growing market presence and potential for continued success in the Michigan Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Bossy was Razz Berry Smoothie Distillate Cartridge (1g) in the Vapor Pens category, which saw impressive sales of $7,159. Premium Granddaddy Purple Distillate Cartridge (1g) also performed well, ranking second with notable sales figures. Banana Daddy Distillate Cartridge (1g) secured the third position, making its debut in the rankings. Cherry Fire Distillate Cartridge (1g) followed closely in fourth place. Premium Strawberry Kush Distillate Cartridge (1g) dropped to fifth place from its third position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
