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Nov-2024
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Overview
Market Insights Snapshot
Bossy's performance across various categories and states reveals interesting trends, particularly in the state of Michigan. In the Concentrates category, Bossy did not make it into the top 30 rankings from August to November 2024, indicating a potential area for growth or a need for strategic adjustment. In contrast, the Vapor Pens category shows a more dynamic movement, with Bossy ranking 35th in August, slightly dropping to 36th in September, then climbing to 28th in October before falling back to 35th in November. This fluctuation suggests a competitive landscape where Bossy is maintaining a presence but facing challenges in sustaining higher rankings.
Examining sales figures, Bossy's Vapor Pens category saw a notable sales volume of $301,300 in August, which decreased in the following months, reflecting the ranking changes. This decline in sales could be attributed to market saturation or increased competition, highlighting the need for Bossy to innovate or enhance its marketing strategies to capture a more significant share of the market. The absence of top 30 rankings in the Concentrates category across the months suggests that Bossy might not be prioritizing this segment or is being outperformed by other brands. Understanding these movements can provide insights into where Bossy might focus its efforts for better performance in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has shown fluctuating performance over the past few months, with its rank shifting from 35th in August 2024, dropping slightly to 36th in September, then rising to 28th in October, before falling back to 35th in November. This volatility indicates a competitive market where brands like Gelato and Giggles have also experienced significant changes. Notably, Gelato maintained a higher rank than Bossy throughout this period, despite a drop from 22nd in October to 33rd in November, suggesting a potential opportunity for Bossy to capitalize on any weaknesses. Meanwhile, Giggles showed a remarkable improvement, climbing from 63rd in August to 31st in November, indicating a strong upward trend that Bossy must be wary of. The sales figures for Bossy also reflect this competitive pressure, with a peak in October followed by a decline in November, emphasizing the need for strategic adjustments to capture market share effectively.
Notable Products
In November 2024, the top-performing product from Bossy was the Peaches & Cream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one position from the previous two months with sales of $5,268. The Premium Candyland Distillate Cartridge (1g) moved up to second place, previously ranking third in October 2024. Premium Granddaddy Purple Distillate Cartridge (1g) secured the third spot, slightly improving from its fourth position in October. Cherry Fire Distillate Cartridge (1g) re-entered the rankings at fourth place, having been unranked in the previous two months. Banana Daddy Distillate Cartridge (1g) slipped to fifth place, showing a decline from its second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
