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Oct-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, Bostica has shown notable performance in the Flower category. Over the months from July to October 2024, Bostica climbed from a rank of 24 to reach the 9th position in September, before settling at 13th in October. This upward trajectory indicates a strong market presence and possibly effective product positioning or consumer engagement strategies. However, it's worth mentioning that despite the drop in October, Bostica's Flower sales remained robust, suggesting that the brand maintains a loyal customer base or effective distribution channels. Such fluctuations in rank could be indicative of competitive dynamics in the Flower category within the state.
Conversely, in the Pre-Roll category, Bostica's performance in Massachusetts has been less impressive. Starting outside the top 30 in July, Bostica managed to improve its ranking to 60 by August, but the subsequent months saw only minor changes, ending at 61 in October. This suggests that while there have been efforts to penetrate the Pre-Roll market, the brand faces significant challenges or competition that prevents it from breaking into the top ranks. The sales figures corroborate this struggle, as they indicate a plateau in performance, potentially highlighting areas for strategic improvement or innovation.
Competitive Landscape
In the competitive Massachusetts flower market, Bostica has demonstrated significant volatility in its rankings over the past few months, which could impact its sales trajectory and market positioning. Notably, Bostica surged from being outside the top 20 in July 2024 to achieving a commendable 9th place in September, before slipping to 13th in October. This fluctuation suggests a competitive landscape where brands like Old Pal and South Shore Plug have maintained more consistent rankings, with Old Pal peaking at 9th in August and South Shore Plug consistently hovering around the 10th position. Meanwhile, Shaka Cannabis Company saw a decline from 8th in July to 15th in October, indicating potential challenges in sustaining its market share. Bostica's ability to climb into the top 10 in September highlights its potential to capture market attention, but the subsequent drop underscores the need for strategic adjustments to maintain and improve its competitive standing amidst these dynamic shifts.
Notable Products
In October 2024, Apples & Bananas (3.5g) emerged as the top-performing product for Bostica, climbing from its previous third-place ranking in August and September. Cap Junky (3.5g) maintained a consistent second-place position throughout the past four months, with a notable sales figure of 5,988 in October. Gush Mints (3.5g) made its debut in the rankings, securing the third spot. Cake Mix (3.5g) held steady at fourth place, showing a gradual increase in sales over the months. Drip (3.5g), which had been the leading product from July to September, dropped to fifth place in October, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
