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Dec-2024
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Overview
Market Insights Snapshot
Bostica's performance in the Massachusetts market demonstrates a notable trajectory across different categories. In the Flower category, the brand experienced a gradual decline in rankings from 10th in September 2024 to 14th by December 2024. Despite this downward trend, Bostica maintained a presence within the top 15, indicating a relatively strong foothold in this category. The sales figures reflect a decrease over the months, with December showing the lowest sales in this period. This could suggest either increased competition or a shift in consumer preferences within the state.
In contrast, Bostica's performance in the Pre-Roll category in Massachusetts paints a different picture. The brand was not ranked within the top 30, indicating a challenging market position in this category. The steady decline in sales from September to December highlights potential difficulties in capturing market share or sustaining consumer interest. This absence from the top rankings might signal a need for strategic adjustments or innovations to regain visibility and competitiveness in this segment. Overall, while Bostica shows resilience in the Flower category, the Pre-Roll segment presents significant hurdles that may require attention.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Bostica experienced fluctuations in its ranking and sales throughout the last quarter of 2024. Starting at rank 10 in September, Bostica saw a slight decline, ending December at rank 14. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, Springtime demonstrated a strong performance, peaking at rank 6 in October and maintaining a higher sales volume compared to Bostica. Additionally, Eleven showed significant improvement, climbing from rank 23 in September to 13 in December, suggesting a successful strategy that could be drawing customers away from Bostica. These shifts highlight the dynamic nature of the market and underscore the need for Bostica to innovate and adapt to regain its competitive edge.
Notable Products
In December 2024, Gush Mints (3.5g) emerged as the top-performing product for Bostica, climbing from fourth place in November to secure the number one spot with sales of 7002 units. Apples & Bananas (3.5g) maintained a strong performance, holding steady at the second rank, despite a decrease in sales compared to previous months. Grape Gasoline (3.5g) showed significant improvement, advancing from fifth in November to third in December. Drip (3.5g), which was the top product in both September and November, fell to fourth place in December. GP4 (3.5g) rounded out the top five, dropping from third place in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
