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Jan-2025
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Overview
Market Insights Snapshot
The cannabis brand Botz has shown consistent performance in the Edible category in Oregon, maintaining a steady rank of 12th from October 2024 through January 2025. This stability in ranking suggests a strong foothold in the market, despite fluctuations in monthly sales figures. For instance, sales peaked in December 2024, indicating a possible seasonal trend or effective marketing strategy during that period. However, the subsequent dip in January 2025 sales could be indicative of either market saturation or increased competition. The consistent ranking, despite these sales fluctuations, highlights Botz's resilience and established consumer base in the region.
Interestingly, Botz does not appear in the top 30 brands for the Edible category in any other state or province during this period. This absence could be viewed as a missed opportunity for expansion or a strategic focus on strengthening their presence in Oregon. The lack of ranking in other markets might suggest Botz is either still in the early stages of entering those markets or choosing to concentrate its resources and efforts where it already has a significant presence. This strategic choice could either limit potential growth or ensure a more robust position in a single market, depending on how the brand leverages its current standing.
```Competitive Landscape
In the competitive landscape of the edible category in Oregon, Botz has maintained a consistent rank of 12th place from October 2024 through January 2025. This stability in rank suggests a steady performance, although it trails behind competitors like Hapy Kitchen, which improved its rank from 8th to 7th before settling at 9th in January 2025, and Quality Drugs, which held a stable position around 9th and 10th. Despite a slight dip in sales in January 2025, Botz's sales figures have shown a gradual increase over the months, indicating a positive trend in consumer demand. However, to improve its competitive standing, Botz might need to strategize on how to surpass brands like Mr. Moxey's and Feel Goods, which have fluctuated in rank but remain close competitors in terms of market presence.
Notable Products
In January 2025, the top-performing product for Botz was the Sour White Cherry Gummy (100mg) in the Edible category, reclaiming its number one rank with sales reaching 5019 units. The Sour Marionberry Gummy (100mg) maintained its strong performance, holding the second position, though its sales dropped to 3672 units from the previous month. Strawberry Gummies (100mg) rose to the third rank, showing consistent demand despite a slight decrease in sales to 3568 units. The Sour Watermelon Gummy (100mg) entered the rankings for the first time, securing the fourth spot with notable sales of 3450 units. Sour Mango Gummy (100mg) reappeared in the rankings at fifth place, showing a stable yet modest performance compared to its previous appearance in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
