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Jan-2025
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Overview
Market Insights Snapshot
In the Colorado market, Boulder Built has shown fluctuating performance across different categories. In the Flower category, the brand maintained a presence in the top 30 rankings, although with some volatility. Starting at the 23rd position in October 2024, Boulder Built dropped out of the top 30 in November, only to re-enter at 28th and 29th in December 2024 and January 2025, respectively. This suggests a recovery phase after a significant dip. The Pre-Roll category tells a different story, with Boulder Built struggling to maintain a steady position within the top 50, peaking at 39th in October and then falling to 56th in December before slightly recovering to 45th in January. This inconsistency indicates challenges in maintaining a competitive edge in the Pre-Roll market segment.
While Boulder Built's Flower category sales saw a notable recovery from November to December, rising from $127,828 to $233,501, the Pre-Roll sales did not follow a similar upward trajectory, reflecting a more modest increase from $17,988 in December to $29,382 in January. This disparity between categories could point to differing consumer preferences or marketing effectiveness. The absence of Boulder Built from the top 30 in November for the Flower category, and consistently outside the top 30 for Pre-Rolls, highlights areas for potential growth or strategic realignment. Observing these trends, it becomes evident that Boulder Built may need to focus on strengthening its Pre-Roll offerings or explore new strategies to regain and sustain higher rankings across both categories in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Boulder Built has experienced notable fluctuations in its rank and sales over the past few months. Starting from October 2024, Boulder Built held a strong position at rank 23 but saw a significant drop to 42 in November, before rebounding to 28 in December and slightly declining to 29 in January 2025. This volatility contrasts with competitors like The Colorado Cannabis Co., which consistently remained outside the top 20, with ranks ranging from 27 to 39. Meanwhile, Nuhi demonstrated a remarkable upward trend, climbing from rank 56 in October to 27 by January, indicating a strong competitive threat. Clarity Gardens also showed a steady improvement, moving from rank 43 in October to 28 in January, closely aligning with Boulder Built's performance. These dynamics suggest that while Boulder Built has managed to maintain a competitive presence, the brand faces increasing pressure from rising competitors, necessitating strategic adjustments to sustain and enhance its market position.
Notable Products
In January 2025, Boulder Built's top-performing product was Lindsay Lohan (Bulk) from the Flower category, achieving the number one rank with sales of 2734 units. Sudz Popcorn (1g), also in the Flower category, maintained a strong position at rank two, consistent with its performance in November 2024. Liquid Imagination Pre-Roll (1g) entered the rankings at third place, indicating a successful launch or increased popularity. Jet Fuel Gelato x Triangle Kush Pre-Roll (1g) debuted at fourth place, while Dante's Inferno (Bulk) secured the fifth position, showing a promising entry into the top ranks. Notably, Lindsay Lohan (Bulk) climbed from third place in December 2024 to the top spot, reflecting significant growth in sales and popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
