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Oct-2024
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Overview
Market Insights Snapshot
In recent months, Boulder Built has shown notable fluctuations in its performance across different product categories and states. In the Flower category in Colorado, the brand had a significant rebound, moving from not being in the top 30 in September 2024 to ranking 21st in October 2024. This suggests a strong recovery and potentially effective marketing or product strategy adjustments. However, the brand's presence in the Pre-Roll category in Colorado remained outside the top 30 for most of the period, indicating challenges in gaining traction in this segment despite an increase in sales from August to October. Such movements highlight the brand's varying success across categories and underscore the competitive nature of the cannabis market in Colorado.
While Boulder Built's journey in the Flower category in Colorado shows a promising upward trend, the brand's performance in the Pre-Roll segment paints a different picture. The Pre-Roll category saw Boulder Built briefly entering the top 30 in August but slipping back out in September and October, which could point to competitive pressures or shifts in consumer preferences. The rise in sales for Pre-Rolls in October compared to September, despite the unchanged rank, suggests that while they are moving in the right direction in terms of sales volume, they still face stiff competition. These insights reflect the importance of strategic positioning and product differentiation for Boulder Built to maintain and improve its rankings across categories and states.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Boulder Built experienced a notable fluctuation in its rankings from July to October 2024. Starting at rank 29 in July, Boulder Built dropped to 32 in August and further to 39 in September, before making a significant recovery to rank 21 in October. This rebound suggests a positive directional trend, potentially driven by strategic adjustments or market dynamics. In contrast, LoCol Love (TWG Limited) maintained a relatively stable presence, only briefly dropping out of the top 20 in August. Meanwhile, Host showed consistent improvement, climbing from rank 31 in July to 19 in October, indicating a strong upward trajectory. Antero Sciences and LIT also demonstrated varying performances, with Antero Sciences peaking at rank 20 in July and LIT maintaining a strong position throughout, albeit with a slight dip in October. These dynamics highlight the competitive pressures and opportunities for Boulder Built to capitalize on its recent upward momentum in the Colorado flower market.
Notable Products
In October 2024, Boulder Built's top-performing product was Mr. Nasty Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with sales of 2431 units. Champagne Showers Pre-Roll (1g) also showed strong performance, securing the second rank, up from third in September. Jet Fuel Gelato X Triangle Kush #23 (Bulk) in the Flower category dropped from the top position in September to third place in October. Gastro Pop Pre-Roll (1g) reappeared in the rankings at fourth position, having been absent in previous months. E85 x Red Velvet Pre-Roll (1g) maintained a consistent presence, holding steady at fifth place for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
