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Aug-2024
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Overview
Market Insights Snapshot
Boulder Built has shown notable performance in the Colorado market, particularly in the Flower category. The brand has made significant strides, moving from a rank of 43 in May 2024 to 26 by August 2024. This upward trend indicates a growing consumer preference and a strengthening market presence. The consistent improvement in rankings, despite a slight dip in sales during July 2024, suggests that Boulder Built is effectively navigating market dynamics and competition within the state. However, it is important to note that Boulder Built did not make it into the top 30 brands in May 2024, highlighting the competitive nature of the Flower category in Colorado.
In contrast, the Pre-Roll category has seen more fluctuating performance for Boulder Built in Colorado. Starting at rank 39 in May 2024, the brand experienced a dip to 45 in July 2024 but managed to climb back up to 33 by August 2024. This volatility in rankings indicates a less stable position in the Pre-Roll market compared to the Flower category. Despite these fluctuations, the brand’s ability to recover and improve its rank by the end of the summer suggests resilience and potential for growth. The absence of Boulder Built in the top 30 for several months underscores the challenges the brand faces in maintaining a strong foothold in this segment.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Boulder Built has demonstrated notable resilience and growth in recent months. While starting at rank 43 in May 2024, Boulder Built climbed to rank 26 by August 2024, indicating a significant improvement in market positioning. This upward trajectory is particularly impressive when compared to competitors such as LEIFFA, which fluctuated between ranks 27 and 52, and Kind Love, which saw a drop to rank 45 in July before recovering to 28 in August. Meanwhile, Natty Rems and Indico maintained more stable positions, with Natty Rems consistently ranking within the top 26 and Indico making a notable leap to rank 24 in August. Boulder Built's sales figures also reflect a positive trend, peaking at $277,492 in June and maintaining strong performance through August. This consistent growth in both rank and sales suggests that Boulder Built is effectively capturing market share and could be poised for further ascension in the competitive Colorado Flower market.
Notable Products
In August 2024, the top-performing product for Boulder Built was Pink Animal Mints Pre-Roll (1g), which climbed to the number one rank with notable sales of 2745 units. Grape Cream Cake Pre-Roll (1g) maintained its strong performance, holding the second position for the second consecutive month with significant sales figures. Champagne Showers Pre-Roll (1g) rose to third place, showing a consistent upward trend from its fifth position in June. E85 x Red Velvet (3.5g) entered the rankings for the first time, securing the fourth spot. Jelly Pancakes Pre-Roll (1g) made its debut in the top five, landing in the fifth position with steady sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
