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Market Insights Snapshot
In May 2026, Boulder Built concentrated 88.34% of sales in Flower with 11.66% in Pre-Roll, while Flower grew 41.27% year over year and 9.92% month over month, versus Pre-Roll up 91.72% year over year but down 0.05% month over month. The brand’s overall average price fell 35.12% year over year to $7.19, with Flower pricing at $7.19 and Pre-Roll at $7.22, indicating mix-driven volume gains alongside price compression; in the Flower category within Colorado, Boulder Built held rank 12, implying mid-pack scale with headroom to trade share from lower-ranked peers.
The mix tilt toward Flower alongside a month-over-month uptick of 9.92% in that category, contrasted with a 0.05% month-over-month decline in Pre-Roll, implies short-term execution is favoring core Flower velocity and distribution rather than line extension breadth; paired with a 41.27% Flower year-over-year lift against a 91.72% Pre-Roll year-over-year surge from a smaller base, the brand is positioned to defend its core while selectively testing Pre-Roll pockets without overcommitting inventory. With brand sales up 45.72% year over year and a 180.57% increase over 24 months occurring alongside a 35.12% price decrease, the pattern points to a volume-led strategy that supports sustained rank 12 traction in Colorado Flower while limiting exposure to Pre-Roll volatility.
Competitive Landscape
Boulder Built sits at rank #12 in CO Flower for May 2026, improving 2 positions year over year from #14 while jumping 9 spots from #21 in February 2026, and it remains 3 places below its peak rank of #9 set in November 2025. In contrast, Seed & Strain Cannabis Co. held steady at #1 year over year with a 62.8% sales increase, and Good Chemistry Nurseries is stable at #2 with a 40.2% gain, indicating Boulder Built’s upward movement is occurring while leaders consolidate share above it; the pattern implies Boulder Built’s rank trajectory is recovering toward the top 10 but will require continued share capture to close the multi-rank gap to entrenched leaders.
Notable Products
The steepest movement in May 2026 was GMO Crasher (Bulk) dropping 44.4% month over month to rank 2, signaling a pullback even as it remained near the top. Mr. Nasty Popcorn (1g) held rank 1 with a stable position relative to April 2026 and delivered $35,126, while Mr. Nasty (1g) sat at rank 9, indicating a split in performance between value-popcorn and standard 1g formats. Eight of the top ten are Flower SKUs, with five Popcorn variants inside the top seven, concentrating mix toward value-driven flower formats rather than Pre-Roll at rank 8. This pattern implies Boulder Built is leaning into budget-oriented Popcorn Flower to sustain share while premium or bulk formats face volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
