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Oct-2024
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Overview
Market Insights Snapshot
In the California market, Breez has demonstrated consistent performance in the Capsules category, maintaining a solid second place from July to October 2024. This stability suggests a strong foothold in the market, with sales showing a slight upward trend, peaking at 1,291,720 in October. However, the brand's position in the Edible category has been less stable, fluctuating between 37th and 41st place over the same period. This indicates potential challenges in gaining traction or maintaining consumer interest in edibles. Meanwhile, Breez's presence in the Tincture & Sublingual category has diminished after being ranked 12th and 13th in July and August, respectively, as they did not appear in the top 30 for September and October, which might suggest a strategic shift or increased competition.
In Illinois, Breez has performed notably well in the Capsules category, consistently holding the fourth position from July to September 2024. However, the absence of a ranking in October could be a cause for concern, indicating that they might have fallen out of the top 30, which could reflect increased competition or a shift in consumer preferences. In contrast, Breez has maintained a strong presence in the Tincture & Sublingual category, consistently ranking third from August to October after initially being second in July. This steady performance suggests a loyal customer base or effective product differentiation in this category within the Illinois market.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Breez has consistently maintained its position as the second-ranked brand from July to October 2024. Despite facing strong competition, Breez's sales have shown a steady upward trend, culminating in an increase from July's figures to October's. This stability in rank and growth in sales is notable given the presence of formidable competitors like Level, which holds the top rank, and ABX / AbsoluteXtracts, which has improved its rank from fifth to third over the same period. Meanwhile, Emerald Bay Extracts remains consistently in fourth place, although its sales have seen a decline, potentially indicating a shift in consumer preference towards Breez and its competitors. This competitive analysis suggests that Breez's strong market presence and sales momentum could be leveraged to further solidify its position and potentially challenge the leading brand.
Notable Products
In October 2024, Breez's top-performing product remained the Indica Extra Strength Tablet 50-Pack (1000mg) in the Capsules category, maintaining its consistent first-place ranking from previous months with sales reaching 8,310 units. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) also held steady in the second position, showing a notable increase in sales to 8,055 units. Sativa Extra Strength Tablet 50-Pack (1000mg) continued its streak in third place, although its sales figures slightly dipped compared to previous months. The Original Mint Tin 20-Pack (100mg) in the Edible category improved its rank from fifth to fourth, indicating a positive sales trend. Finally, the CBD/THC/CBN 2:1:1 Nighttime Extra Strength Tablets 50-Pack (500mg CBD, 250mg THC, 250mg CBN) dropped from fourth to fifth, despite a slight increase in sales to 863 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
