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Dec-2024
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Overview
Market Insights Snapshot
Breez has demonstrated a consistent performance in the California market, particularly in the Capsules category, where it has maintained a steady rank of 2nd from September through December 2024. This stability in ranking is accompanied by a noticeable increase in sales, suggesting a strong consumer loyalty or growing market penetration in this category. Conversely, in the Edible category, Breez has not yet broken into the top 30, with rankings fluctuating around the low 40s. While this indicates some growth potential, the brand needs to strategize effectively to enhance its position in this competitive segment.
In Illinois, Breez holds a solid 4th place in the Capsules category, consistently maintaining this position over the months. However, despite this stability, there has been a fluctuation in sales figures, which could be indicative of market volatility or seasonal demand changes. Interestingly, Breez entered the Edible category in November, ranking 51st, suggesting a late but strategic entry into this segment. In the Tincture & Sublingual category, Breez started strong with a 3rd place ranking but fell out of the top 30 by December, highlighting a potential area for strategic reassessment or increased marketing efforts to regain its competitive edge.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Breez has consistently maintained its position as the second-ranked brand from September to December 2024. Despite facing strong competition, Breez's sales have shown a positive trajectory, particularly from October to November, where there was a noticeable increase. This upward trend in sales suggests a strengthening market presence, although it remains behind Level, which holds the top rank with consistently higher sales figures. Meanwhile, ABX / AbsoluteXtracts and Emerald Bay Extracts have been vying for the third and fourth positions, with ABX / AbsoluteXtracts showing a slight edge over Emerald Bay Extracts in terms of sales and rank stability. Breez's ability to maintain its rank amidst this competitive environment highlights its strong brand loyalty and effective market strategies, positioning it as a key player in the California capsules sector.
Notable Products
In December 2024, the top-performing product for Breez was the Indica Extra Strength Tablet 50-Pack (1000mg) within the Capsules category, maintaining its consistent first-place ranking since September. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) also held steady in second place, showcasing a sales increase to 8194.0. The Sativa Extra Strength Tablet 50-Pack (1000mg) remained in third place, experiencing a slight decrease in sales compared to November. Notably, the CBD/THC 1:1 Cinnamon Mints 20-Pack (100mg CBD, 100mg THC) entered the rankings in December, securing the fourth position among Edibles. The Sativa Royal Mint 10-Pack (100mg) followed closely, debuting at fifth place, indicating a growing interest in Breez's edible offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
