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Nov-2024
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Overview
Market Insights Snapshot
Breez has demonstrated a consistent performance in the California market, particularly in the Capsules category where it has maintained a steady rank of 2nd place from August through November 2024. This stability is noteworthy given the competitive nature of the cannabis industry. The brand's sales figures in this category have shown an upward trend, culminating in a notable increase in November. In contrast, Breez's performance in the Edible category in California has been less impressive, with rankings hovering around the 40th position, indicating a potential area for growth. The Tincture & Sublingual category saw Breez ranked 13th in August, but it didn't maintain a top 30 position in subsequent months, suggesting a decline in market presence or increased competition in this segment.
In Illinois, Breez has shown a strong presence in the Capsules category, consistently holding the 4th position from August to November 2024. This consistency reflects a solid consumer base and effective market strategies. However, the Tincture & Sublingual category presents a mixed picture; while Breez ranked 3rd through October, it fell out of the top 30 in November, which could indicate either a strategic shift or a loss of market traction. The absence from the top 30 in November might be a concern for Breez, as it suggests potential challenges in maintaining its market share in this category.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Breez has consistently maintained its position as the second-ranked brand from August to November 2024. This stability in rank highlights Breez's strong market presence and consumer loyalty, despite the fierce competition. Level continues to dominate the top spot, with sales figures consistently higher than Breez, indicating a robust lead in the market. However, Breez's sales saw a notable increase in November 2024, suggesting a positive growth trajectory that could potentially challenge Level's dominance if the trend continues. Meanwhile, ABX / AbsoluteXtracts and Emerald Bay Extracts have been vying for the third and fourth positions, with ABX / AbsoluteXtracts slightly edging out Emerald Bay Extracts in recent months. This competitive environment underscores the importance for Breez to capitalize on its sales momentum to potentially close the gap with Level and further solidify its market position.
Notable Products
In November 2024, the top-performing product from Breez was the Indica Extra Strength Tablet 50-Pack (1000mg) in the Capsules category, maintaining its first-place rank for four consecutive months with impressive sales of 8961 units. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) also retained its second-place position, showing consistent performance across the months. The Sativa Extra Strength Tablet 50-Pack (1000mg) held steady at third place, mirroring its rank from October after briefly sharing the second spot in September. The Original Mint Tin 20-Pack (100mg) in the Edible category remained in fourth place, demonstrating a stable sales trajectory. Notably, the CBD/THC/CBN 2:1:1 Nighttime Extra Strength Tablets 50-Pack climbed from fifth place in October to maintain the same position in November, indicating a growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
