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Jan-2025
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Overview
Market Insights Snapshot
Breez has shown a consistent performance in the California market, particularly in the Capsules category, where it has maintained a steady second-place ranking from October 2024 through January 2025. This stability in ranking suggests a strong brand presence and consumer loyalty within this category in California. However, in the Edible category, Breez has not broken into the top 30, hovering around the low 40s, which indicates room for growth or potential challenges in gaining a stronger foothold in this segment. The sales figures for Capsules in California have seen slight fluctuations, with a peak in November 2024, suggesting some seasonal or promotional factors impacting sales.
In Illinois, Breez's performance in the Capsules category is noteworthy, maintaining a consistent fourth-place ranking, which underscores its competitive position in this market. However, in the Edible category, Breez's absence from the top 30 rankings highlights a significant gap in its market penetration or consumer preference in this segment. The Tincture & Sublingual category also shows some volatility, with Breez dropping out of the rankings after November 2024, potentially indicating shifts in consumer demand or increased competition. The overall sales trends in Illinois suggest variability, which may reflect broader market dynamics or strategic shifts by the brand.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Breez consistently holds the second rank from October 2024 to January 2025, showcasing its strong market presence. Despite facing robust competition from Level, which maintains the top position throughout this period, Breez demonstrates resilience with stable sales figures, even as Level's sales fluctuate. Breez's sales peaked in November 2024, indicating a potential seasonal boost or successful marketing strategy. Meanwhile, ABX / AbsoluteXtracts and Emerald Bay Extracts vie for the third and fourth positions, with Emerald Bay Extracts briefly surpassing ABX / AbsoluteXtracts in December 2024. Breez's consistent ranking and sales stability highlight its strong brand loyalty and effective market strategies, positioning it as a formidable player in the California cannabis capsules category.
Notable Products
In January 2025, Breez maintained its top position with the Indica Extra Strength Tablet 50-Pack (1000mg) in the Capsules category, achieving sales of 8,891. This product has consistently held the number one rank since October 2024. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) continues to secure the second position, followed by the Sativa Extra Strength Tablet 50-Pack (1000mg) at third, both maintaining their ranks from the previous months. Notably, the Indica Royal Mint 10-Pack (100mg) emerged at fourth place in the Edible category, marking its first appearance in the rankings. The CBD/THC/CBN 2:1:1 Nighttime Extra Strength Tablets 50-Pack (500mg CBD, 250mg THC, 250mg CBN) re-entered the rankings at fifth, having been absent in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
