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Mar-2025
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Overview
Market Insights Snapshot
In the Arizona market, brix has shown consistent performance in the Edible category, maintaining a position within the top 10 brands. Starting from a rank of 8 in December 2024, the brand saw a slight decline to 9 in January and February 2025, before slipping to 10 in March 2025. While the rank movement indicates a minor dip in competitive standing, it's noteworthy that brix sustained its presence within the top 10, which is a positive indicator of brand resilience in a competitive market. The sales figures reflect a dip in January and February, followed by a recovery in March, suggesting a potential seasonal or promotional influence on consumer behavior.
The absence of brix from the top 30 rankings in other states and categories might be seen as a missed opportunity for expansion or diversification. This could either indicate a strategic focus on the Arizona Edible market or a need for increased brand visibility and marketing efforts in other regions and product categories. The brand's ability to maintain a top 10 ranking in Arizona, despite fluctuations, hints at a strong local customer base or effective market strategies. However, the lack of presence in additional states could be a signal of untapped potential or areas for growth that brix may explore in the future.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix has experienced a slight decline in its ranking over the first quarter of 2025, dropping from 8th place in December 2024 to 10th place by March 2025. This shift is notable as it coincides with consistent performance from competitors such as Flav, which maintained a steady 8th position, and Good Tide, which held its 11th place ranking throughout the same period. Meanwhile, Vital showed significant upward movement, climbing from 17th to 12th place, indicating a potential threat to brix's market share. Despite these changes, brix's sales figures remained robust, although they did not keep pace with the growth seen by some competitors. This suggests that while brix maintains a strong presence, it may need to innovate or adjust its strategies to regain its competitive edge in the Arizona edible market.
Notable Products
In March 2025, the top-performing product for brix was the Strawberry Watermelon Gummy (100mg), maintaining its first-place ranking from previous months with a notable sales figure of 13,041. The Blueberry Pomegranate Gummy (100mg) held steady in the second position, continuing its consistent performance. The Goldenberry Gummy (100mg) remained in third place, having climbed from fourth in December 2024. The Blackberry Raspberry Gummy (100mg) consistently ranked fourth, while the Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) stayed in fifth place. These rankings reflect stable consumer preferences for brix's edible offerings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
