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Dec-2025
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Overview
Market Insights Snapshot
The performance of brix (AZ) in the Arizona market has shown notable consistency within the Edible category. Across the final months of 2025, brix (AZ) maintained a stable presence in the top 10, fluctuating slightly between the 7th and 8th positions. This consistent ranking indicates a strong foothold in the Arizona edible market, which is further supported by a noticeable increase in sales from October to December. While the brand did not break into the top 5, its ability to remain in the top 10 suggests a loyal customer base and effective market strategies.
Interestingly, brix (AZ) did not appear in the top 30 rankings for any other state or category during this period, highlighting a concentrated strength in the Arizona Edible market. This could be seen as a limitation in terms of geographical and categorical reach, but it also underscores the brand's focused expertise and dominance in its home state. The absence from other rankings could suggest either a strategic decision to concentrate efforts locally or a potential area for growth and expansion. For more detailed insights, exploring the Arizona market could provide further understanding of brix (AZ)'s market dynamics.
```Competitive Landscape
In the Arizona edibles market, brix (AZ) has demonstrated a stable yet competitive presence, maintaining a consistent rank between 7th and 8th place from September to December 2025. This period saw brix (AZ) experiencing a notable increase in sales, particularly in December, where sales figures nearly matched those of Vital, which climbed from 12th to 7th place, surpassing brix (AZ) in the final month. Despite this, brix (AZ) managed to outperform Flav, which remained steady at 8th and 9th positions, and Jams, which fluctuated but ended the year in 10th place. Meanwhile, Wana held a strong position, consistently ranking 5th, indicating a significant gap in market leadership. These dynamics suggest that while brix (AZ) is maintaining its competitive edge, there is potential for strategic growth, particularly by capitalizing on the upward sales trend and addressing the competitive advancements of brands like Vital.
Notable Products
In December 2025, the top-performing product for brix (AZ) was the Strawberry Watermelon Gummy (100mg) in the Edible category, maintaining its first-place ranking from previous months with sales reaching 12,099. The Blueberry Pomegranate Gummy (100mg) showed significant growth, moving up to second place with a notable sales increase to 10,507. The Goldenberry Gummy (100mg) slipped to third place despite consistent performance in earlier months. The Blackberry Raspberry Gummy (100mg) held steady at fourth place, while the Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) remained in fifth, both showing modest sales improvements. This steady ranking of products indicates a strong consumer preference for these specific edible offerings from brix (AZ).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
