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Sep-2024
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Overview
Market Insights Snapshot
The cannabis brand Brix has shown consistent performance in the Edible category across the state of Arizona, maintaining a steady rank of 8th from June to September 2024. Despite this stability in ranking, there was a noticeable fluctuation in sales figures, with a peak in August followed by a decline in September. This suggests that while Brix has a solid foothold in the Arizona market, there may be underlying factors affecting its sales momentum, such as seasonal demand shifts or competitive pressures. The consistent ranking indicates a stable consumer base, but the sales variance hints at potential areas for strategic adjustments.
In other states and categories, Brix's performance is more varied, with some notable absences from the top 30 rankings, indicating areas where the brand could potentially expand its influence. The absence from these rankings could be seen as a challenge for Brix to improve its market penetration and brand awareness outside of Arizona's Edible category. This disparity in performance across different regions and product categories highlights the competitive nature of the cannabis market and underscores the importance of targeted marketing strategies tailored to specific state dynamics. While Brix has a strong presence in Arizona, the brand's future growth may depend on its ability to replicate this success in other states and categories.
Competitive Landscape
In the Arizona edibles market, brix has maintained a consistent rank of 8th place from June to September 2024. Despite this stability in rank, brix faces strong competition from brands like Wana and Pure Edibles, which have consistently held higher ranks at 6th and 7th, respectively. Notably, Wana has demonstrated robust sales figures, significantly outperforming brix, especially in July and August. Meanwhile, Flav and Jam have shown upward mobility, with Jam climbing to 9th place in September, potentially threatening brix's position. This competitive landscape suggests that while brix maintains a stable rank, there is a pressing need to strategize for increased sales to fend off rising competitors and close the gap with higher-ranked brands.
Notable Products
In September 2024, the top-performing product from brix was the Strawberry Watermelon Gummy (100mg) in the Edible category, maintaining its number one rank with sales of 8,866 units. The Blueberry Pomegranate Gummy (100mg) also held steady at the second position, while the Blackberry Raspberry Gummy (100mg) continued its streak at third place. The Goldenberry Gummy (100mg) and Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) remained fourth and fifth, respectively. Notably, all top five products retained their rankings from previous months, indicating consistent consumer preference and market stability. Despite a slight decrease in sales figures across the board, the ranking order for these products has remained unchanged since June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
