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Market Insights Snapshot
In May 2026, brix (AZ) operated as a single-category brand with Edible accounting for 100.0% of sales, posting 23.0% year-over-year growth alongside a 3.1% month-over-month uptick, while average price declined 4.3% YoY. Within Arizona Edibles, the brand sat at rank 7, indicating mid-pack scale even as brand-level sales expanded 23.0% YoY and price contraction likely aided the 3.1% MoM lift. The pattern implies a price-led volume expansion in a fully concentrated category mix that lifts near-term velocity but leaves no buffer outside Edibles.
The combination of a 7th-place rank in Arizona Edibles and a 4.3% YoY price reduction signals a value-leaning stance that is converting to share stability via 3.1% MoM growth, yet the 24-month sales decline of 8.3% suggests that momentum is cyclical rather than structural. With 100.0% exposure to Edibles and a May 2026 average price of $7.20, the brand is competing on accessible price points more than premiumization, pointing to a positioning where incremental gains depend on sustaining price elasticity and optimizing pack/format mix rather than diversification.
Competitive Landscape
brix (AZ) is currently ranked #7 in AZ Edible in May 2026, a 2-position climb from #9 in May 2025, and it has held #7 since March 2026 with no month-over-month rank change from April 2026 to May 2026. Competitively, Wyld held #1 year over year while its sales declined 19.5%, and Baked Bros improved rank from #4 to #3 on 14.7% sales growth, indicating that brix (AZ)’s advance is occurring amid mixed competitor momentum. With OGEEZ steady at #2 on 12.0% growth and Wana moving from #6 to #5 despite a 12.8% sales decline, the pattern implies brix (AZ)’s position gains are driven more by relative shifts than broad category expansion, suggesting its trajectory toward the top 5 will depend on displacing peers whose rank is improving even with negative growth.
Notable Products
Golden Berry Gummies 10-Pack (100mg) posted the sharpest movement in May 2026 with a -59.34% month-over-month drop and fell to rank 9, indicating a rapid pullback in the low-dose Golden Berry format while the core Strawberry Watermelon Gummy (100mg) held rank 1 with a -4.44% decline. Blueberry Pomegranate Big Dose Gummies 2-Pack (1000mg) surged 48.67% month over month to rank 7, while Golden Berry High Dose Gummies 2-Pack (1000mg) climbed 29.91% to rank 8, signaling a shift toward higher-dose packs even as standard 100mg Golden Berry weakened. Four of the top ten are 1000mg two-packs, and with Blueberry Pomegranate Gummy (100mg) up 12.58% at rank 2 alongside a single flagship SKU generating $87,001 at rank 1, the mix points to consolidation in a few leading flavors and an uptrade into high-dose formats that could reshape pricing and pack architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
