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Jan-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand brix in the Arizona edible category has shown some interesting trends over the recent months. Ranking consistently within the top 10, brix maintained its position at 9th place in October 2024 and January 2025, while slightly improving to 8th place in November and December 2024. This stability in ranking suggests a strong presence in the market, although the slight fluctuations indicate potential competition or seasonal changes in consumer preferences. The consistent top 10 ranking is a positive sign, but the brand's inability to break into higher ranks might suggest room for strategic improvements or untapped potential in the market.
Sales figures for brix in the Arizona edible category reflect a similar pattern of steadiness with a notable increase from October to December 2024, followed by a slight dip in January 2025. For instance, sales rose from $256,037 in October to $310,402 in December, indicating a strong holiday season performance. However, the subsequent decrease to $258,253 in January could point to post-holiday market dynamics or shifts in consumer spending habits. The ability of brix to maintain its rank despite these sales fluctuations underscores its resilience and established market presence, but also highlights the need for continuous innovation and adaptation to maintain and potentially improve its competitive edge.
Competitive Landscape
In the competitive landscape of the Arizona edible market, brix has experienced fluctuating rankings over the past few months, indicating a dynamic positioning among its peers. In October 2024, brix held the 9th position, improved to 8th in November and December, but slipped back to 9th in January 2025. This movement suggests a competitive tussle, particularly with brands like Jams, which also experienced a decline from 8th to 10th place during the same period. Notably, Flav showed a positive trajectory, climbing from 10th to 8th place by January 2025, which could pose a threat to brix's market share. Meanwhile, Pure Edibles maintained a steady 7th rank, consistently outperforming brix in sales, although their sales figures showed a downward trend. This competitive environment underscores the need for brix to strategize effectively to enhance its market position and capitalize on the fluctuating performances of its competitors.
Notable Products
In January 2025, the top-performing product for brix was the Strawberry Watermelon Gummy (100mg), maintaining its number one rank consistently from October 2024 through January 2025, with sales reaching 8,324 units. The Blueberry Pomegranate Gummy (100mg) held its position at rank two, closely following with 8,220 units sold. The Blackberry Raspberry Gummy (100mg) and Goldenberry Gummy (100mg) also retained their third and fourth ranks respectively, showing stable performance over these months. The Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) remained in fifth place, with a slight increase in sales compared to previous months. Overall, the rankings for these products have been stable, indicating consistent consumer preference for these top-selling edibles from brix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
