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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, the cannabis brand brix has shown consistent performance in the Edible category, maintaining a steady rank of 8th place from July through October 2024. This stability in ranking suggests a strong foothold in the Arizona market, although there was a noticeable decline in sales from July to October. This trend could indicate a seasonal dip or increased competition, which might require strategic adjustments to sustain their position. The ability to remain in the top 10 is a positive indicator of brand loyalty and market presence, but the reduction in sales volume is a critical point for further analysis.
While brix has maintained its ranking in Arizona, it is important to note that its absence from the top 30 brands in other states and categories could be seen as a limitation in its market reach or product diversity. This could present either a challenge or an opportunity for brix to explore new markets or categories where they might capture additional market share. The brand's performance in Arizona could serve as a blueprint for potential expansion strategies, but the lack of presence in other regions highlights the need for a more diversified approach to market penetration. This analysis underscores the significance of understanding market dynamics and consumer preferences to enhance brand performance and growth potential.
Competitive Landscape
In the competitive landscape of the Arizona edible market, brix consistently held the 8th rank from July to October 2024, demonstrating a stable position amidst fluctuating sales figures. Despite a decline in sales from July to October, brix maintained its rank, suggesting a loyal customer base or effective marketing strategies. In contrast, Wana showed a strong performance, ranking consistently higher at positions 4 to 6, indicating a more robust market presence. Meanwhile, Flav and Jam (OR) displayed upward mobility in rankings, with Jam (OR) notably rising from 14th to 9th place, potentially signaling increasing consumer interest or successful promotional efforts. Pure Edibles maintained a steady 7th rank, just one spot above brix, with sales figures that were consistently higher, indicating a competitive edge in market share. These dynamics highlight the competitive pressure on brix to innovate or enhance its offerings to climb the ranks in the Arizona edible market.
Notable Products
In October 2024, the top-performing products from brix remained consistent with previous months, showcasing a strong demand for their edible category. The Strawberry Watermelon Gummy (100mg) maintained its position as the best-seller, with sales figures reaching 8,428 units. Following closely, the Blueberry Pomegranate Gummy (100mg) held the second spot, while the Blackberry Raspberry Gummy (100mg) secured the third position, both maintaining their rankings from July through October. The Goldenberry Gummy (100mg) and Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) also preserved their fourth and fifth rankings respectively. This consistency in rankings suggests a stable consumer preference for these particular products over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
