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Oct-2025
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Overview
Market Insights Snapshot
The performance of brix (AZ) in the Edible category within Arizona has shown a consistent presence in the top 10 rankings over the past few months. Notably, the brand improved its position from 9th in August 2025 to 7th by October 2025, indicating a positive trajectory in this segment. This upward movement is complemented by an increase in sales, with a noticeable boost from September to October. This consistent ranking within the top 10 highlights brix (AZ)'s strong foothold and growing consumer preference in the Edible category in Arizona.
While brix (AZ) has maintained a robust presence in Arizona, there are no available rankings for other states or provinces for this brand across the same period. This absence from the top 30 in other regions could suggest either a limited market penetration outside of Arizona or a strategic focus on strengthening their position within this specific market. The brand's concentrated success in Arizona might indicate a targeted approach that leverages local consumer preferences and market dynamics. Observing how brix (AZ) expands its reach or adapts its strategies could provide further insights into its broader market ambitions.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix (AZ) has shown resilience and potential for growth. Over the past few months, brix (AZ) has improved its rank from 9th in August 2025 to 7th by October 2025, indicating a positive trend in market positioning. This improvement comes amidst stiff competition from established brands such as Wana and Smokiez Edibles, which consistently hold higher ranks. Notably, Wana maintained a steady 5th position from August to October, while Smokiez Edibles remained at 6th. Meanwhile, Flav showed fluctuations, moving from 8th to 9th and back to 8th, and Pure Edibles dropped from 7th to 9th. This dynamic suggests that brix (AZ) is effectively leveraging market opportunities to climb the ranks, potentially driven by strategic marketing or product differentiation. As brix (AZ) continues to gain momentum, it could further challenge its competitors, particularly those experiencing rank volatility.
Notable Products
In October 2025, the top-performing product for brix (AZ) was the Strawberry Watermelon Gummy (100mg) in the Edible category, maintaining its number one rank from previous months with notable sales of 10,744 units. Following closely, the Goldenberry Gummy (100mg) also retained its second position, showing a steady increase in sales compared to previous months. The Blueberry Pomegranate Gummy (100mg) and Blackberry Raspberry Gummy (100mg) held firm in third and fourth places, respectively, with consistent sales figures. The Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) remained in fifth place, experiencing a slight uptick in sales from September. Overall, the rankings for these products have remained stable, indicating a strong and consistent performance across the board for brix (AZ) edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
