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Nov-2024
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Overview
Market Insights Snapshot
The cannabis brand brix has shown consistent performance in the Edible category within the state of Arizona. Over the months from August to November 2024, brix maintained a steady presence, consistently ranking within the top 10 brands, with a slight dip to the 9th position in October before reclaiming the 8th position in November. This stability in ranking suggests a strong foothold in the Arizona market for edibles, reflecting consumer loyalty and effective market strategies. The sales figures indicate a noticeable rebound in November, suggesting a potential seasonal demand or successful promotional activities.
However, outside of Arizona, brix's absence from the top 30 rankings in other states or provinces in the Edible category could indicate challenges in expanding their market presence or competition from other brands. This absence highlights the brand's potential focus or success primarily in the Arizona market, while possibly indicating areas for growth or the need for strategic adjustments in other regions. The lack of presence in other states might be seen as a missed opportunity, or alternatively, it might reflect a strategic choice to concentrate resources where they have proven success.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix has experienced some fluctuations in its ranking over the past few months, which could have implications for its sales trajectory. While brix maintained a steady position at rank 8 in August and September 2024, it slipped to rank 9 in October before regaining its 8th position in November. This fluctuation is notable given the consistent performance of competitors like Pure Edibles, which held a stable rank of 7 throughout the same period. Meanwhile, Wana consistently outperformed brix, maintaining a higher rank of 6, despite a dip in sales in September and October. Additionally, Jams showed a dynamic shift, moving from rank 10 in August to rank 8 in October, before dropping back to 9 in November, indicating a volatile market presence. These movements suggest that while brix is holding its ground, there is significant competition from brands like Wana and Pure Edibles, which could impact brix's market share and necessitate strategic adjustments to sustain or improve its ranking and sales in the future.
Notable Products
In November 2024, brix's top-performing product was the Strawberry Watermelon Gummy (100mg), maintaining its consistent first-place ranking from previous months with a notable sales figure of 11,842 units. The Blueberry Pomegranate Gummy (100mg) also held steady in second place, followed by the Blackberry Raspberry Gummy (100mg) in third, both showing solid performance without any change in rankings. Goldenberry Gummy (100mg) remained in fourth place, while the Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) continued to hold the fifth spot. These rankings have shown remarkable stability since August 2024, indicating a strong and consistent demand for these products. Overall, the sales figures for November reflect an upward trend across all top products compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
