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Aug-2025
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Overview
Market Insights Snapshot
The performance of brix (AZ) in the Edible category within Arizona has shown some interesting dynamics over the summer months of 2025. In May, the brand held the 9th position, improved to 7th in June, but then slipped slightly to 8th in July and returned to 9th in August. This fluctuation indicates a competitive and volatile market environment where brix (AZ) is maintaining a consistent presence but is facing challenges in climbing higher in the rankings. The brand's sales figures reflect a downward trend, with the highest sales recorded in May at $267,367 and a steady decline to $226,405 by August. This suggests that while brix (AZ) remains a significant player in the Arizona Edible market, there are underlying factors affecting its growth trajectory.
Interestingly, brix (AZ) did not appear in the top 30 rankings for any other states or categories, which could be interpreted as a limitation in its market penetration or a strategic focus on the Arizona Edible segment. The absence from other rankings highlights the potential for growth if the brand decides to expand its footprint beyond Arizona or diversify its product offerings. While the current data showcases a steady presence in Arizona, the brand's future performance will depend on its ability to adapt to changing market conditions and consumer preferences. As the cannabis market continues to evolve, brix (AZ) may need to explore new strategies to maintain and enhance its competitive edge.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix (AZ) has shown a consistent presence, albeit with some fluctuations in its ranking. Over the period from May to August 2025, brix (AZ) maintained a rank within the top 10, peaking at 7th place in June before sliding back to 9th in August. This indicates a stable yet slightly declining trend in their market position. Notably, Pure Edibles consistently outperformed brix (AZ), holding a steady 7th place rank, which suggests a strong customer preference or brand loyalty. Meanwhile, Flav and Good Tide experienced more volatility, with Flav improving its rank to 8th in August, surpassing brix (AZ). This competitive pressure highlights the need for brix (AZ) to innovate or enhance its offerings to regain and sustain a higher market position amidst dynamic shifts in consumer preferences and competitor strategies.
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Notable Products
In August 2025, brix (AZ) continued to see strong performance from its Edible category, with the Strawberry Watermelon Gummy (100mg) maintaining its top position for the fourth consecutive month, achieving sales of 9,543 units. The Goldenberry Gummy (100mg) held steady at the second position, consistently ranking just behind the leader. The Blueberry Pomegranate Gummy (100mg) remained in third place, although its sales saw a decline compared to previous months. The Blackberry Raspberry Gummy (100mg) ranked fourth, reflecting a slight drop in sales and maintaining its position from July. The Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) consistently held the fifth rank throughout the summer months, demonstrating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
