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Dec-2024
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states in the past few months. In Illinois, the brand has made a notable upward movement within the Edible category, climbing from the 31st position in September 2024 to 27th by December 2024. This steady improvement indicates a growing consumer interest and acceptance in the Illinois market. Meanwhile, in Massachusetts, Bubby's Baked has not yet broken into the top 30, with its ranking gradually improving from 57th in September to 49th in December. This suggests a slower but positive trajectory, hinting at potential for future growth if the trend continues.
In contrast, the brand's performance in Maryland has been relatively stable, maintaining its position around the 18th rank throughout the last four months of 2024. This consistency could imply a steady consumer base in Maryland, although the lack of upward movement may suggest a need for strategic initiatives to climb higher in the rankings. Despite the stable ranking, Bubby's Baked has experienced a consistent increase in sales in Maryland, indicating a solid market presence. Overall, Bubby's Baked's performance across these states highlights both promising growth and areas that could benefit from strategic focus.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, Bubby's Baked has shown a promising upward trend in rankings from September to December 2024. Starting at rank 31 in September, Bubby's Baked improved to rank 27 by December, indicating a positive trajectory in market presence. This rise in rank is accompanied by a steady increase in sales, suggesting growing consumer preference and brand recognition. In comparison, Tastebudz experienced fluctuations, dropping out of the top 20 in October and December, which may indicate challenges in maintaining consistent market share. Meanwhile, Bedford Grow and nuEra both saw a decline in their rankings, with Bedford Grow falling from 24 to 28 and nuEra from 26 to 29 over the same period. DIBZ maintained a relatively stable position, ending the year at rank 26. The competitive dynamics suggest that Bubby's Baked is effectively capturing market share from its competitors, positioning itself as a rising contender in the Illinois edible market.
Notable Products
In December 2024, Bubby's Baked's top-performing product was the Brownie Bites Full Spectrum 5-Pack (100mg), maintaining its first-place rank consistently from September through December, with sales reaching 3503 units. The Snickerdoodle Full Spectrum Cookies 5-Pack (100mg) held the second rank, showing a slight dip from November's sales but remaining stable compared to previous months. The Full Spectrum Brownie Bites 5-Pack (50mg) climbed to third place, improving from its fourth-place position in November, indicating a positive trend. Meanwhile, the Snickerdoodle Full Spectrum Bites 5-Pack (50mg) and Full Spectrum Chocolate Chip Bites 5-Pack (50mg) secured the fourth and fifth ranks, respectively, with notable sales increases from prior months. Overall, the rankings reveal a consistent preference for full-spectrum edible products, with minor shifts in consumer choices over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
