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Oct-2024
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Overview
Market Insights Snapshot
Bubby's Baked has shown a consistent performance in the Illinois edibles market, maintaining a position within the top 30 brands from July to October 2024. The brand's rank has slightly improved from 30th in July to 28th in both August and October, indicating a steady presence in the competitive landscape. This steady ranking is underscored by a noticeable increase in sales from July to August, with a slight dip in September, followed by a recovery in October. This suggests that while Bubby's Baked faced some fluctuations, their overall trajectory in Illinois remains positive.
In contrast, Bubby's Baked's performance in Massachusetts has not yet reached the top 30, with rankings hovering around the mid-50s across the months. Despite this, there was a slight improvement from 56th place to 55th in October, which could indicate a potential upward trend. Meanwhile, in Maryland, the brand has maintained a strong position, consistently ranking in the top 20 from July to September, though it slipped to 20th in October. This suggests that while Bubby's Baked is a well-established player in Maryland, there might be emerging competition or other market dynamics affecting their rank.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, Bubby's Baked has shown a consistent presence, maintaining a rank within the top 30 brands from July to October 2024. Notably, Bubby's Baked improved its position from 30th in July to 28th in both August and October, indicating a positive trend in brand performance. This improvement is particularly significant when compared to Terra, which fluctuated between 29th and 30th place during the same period, and Jam (OR), which remained outside the top 30. However, Bubby's Baked faces stiff competition from Bedford Grow, which consistently ranked higher, peaking at 23rd in September before dropping to 26th in October. Additionally, Midweek Friday experienced a notable decline from 17th in July to 27th in October, suggesting potential market volatility. These dynamics highlight Bubby's Baked's resilience and potential for growth amidst fluctuating market conditions.
Notable Products
In October 2024, the top-performing product from Bubby's Baked was the Full Spectrum Brownie Bites 5-Pack (100mg), maintaining its consistent number one ranking from previous months and achieving sales of 3,406 units. The Snickerdoodle Full Spectrum Bites 5-Pack (50mg) secured the second position, climbing back up from fourth place in September. The Snickerdoodle Full Spectrum Bites 5-Pack (100mg) experienced a slight drop to third place after reaching the second spot in September. Meanwhile, the Full Spectrum Chocolate Chip Bites 5-Pack (50mg) remained stable in fourth place throughout the last four months. The Full Spectrum Brownie Bites 5-Pack (50mg) slipped to fifth place, marking its lowest rank since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
