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Jan-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states, with notable fluctuations in their rankings within the Edible category. In Illinois, the brand fluctuated in its rankings, starting at 28th in October 2024, climbing to 23rd in November and December, but then dropping back to 28th by January 2025. This movement suggests a competitive environment in Illinois, where Bubby's Baked faces challenges in maintaining a steady upward trajectory. Meanwhile, in Maryland, Bubby's Baked displayed more stability, consistently ranking 19th for three consecutive months before improving to 18th in January 2025, indicating a stronger foothold in this market.
In Massachusetts, Bubby's Baked did not make it into the top 30 brands, with rankings of 57th, 53rd, and 50th in the last quarter of 2024, before reaching 48th in January 2025. This indicates a gradual improvement, though the brand still remains outside the top 30, highlighting room for growth in this market. Despite these rankings, there was a notable increase in sales from October to December, although sales slightly decreased in January. This suggests that while Bubby's Baked is gaining traction, it faces stiff competition and must strategize to improve its market position further.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Bubby's Baked has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from October 2024, Bubby's Baked was ranked 28th, but saw a significant improvement in November and December, climbing to 23rd place. However, by January 2025, the brand slipped back to 28th, indicating a volatile position in the market. Despite this, Bubby's Baked's sales peaked in December 2024, surpassing competitors like Tastebudz and Bedford Grow, which suggests strong consumer interest during that period. Meanwhile, The Botanist showed a steady rise in rank, reaching 25th in January 2025, which could pose a future threat to Bubby's Baked's market share. Similarly, In House maintained a relatively stable position, closely trailing Bubby's Baked. These dynamics highlight the competitive pressures and the need for strategic marketing efforts to maintain and improve Bubby's Baked's standing in the Illinois edible market.
Notable Products
In January 2025, Bubby's Baked's top-performing product was the Brownie Bites Full Spectrum 5-Pack (100mg) in the Edible category, maintaining its first-place rank despite a decrease in sales to 2674 units. The Full Spectrum Brownie Bites 5-Pack (50mg) climbed to second place, showing a notable improvement from its third-place ranking in the previous months. The Full Spectrum Chocolate Chip Bites 5-Pack (50mg) rose to third place, up from fifth in December 2024. Snickerdoodle Full Spectrum Bites 5-Pack (50mg) held steady at fourth place, consistent with its December ranking. Meanwhile, the Snickerdoodle Full Spectrum Cookies 5-Pack (100mg) dropped to fifth place, experiencing a significant decline from its previous second-place position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
