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Oct-2024
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Overview
Market Insights Snapshot
Buckeye Relief has demonstrated a varied performance across different product categories in Ohio. In the Concentrates category, the brand maintained a steady ranking of 14th place from July to September 2024, before climbing to 12th place in October. This upward movement suggests a positive reception and potential growth in this category. In contrast, the Flower category saw more fluctuations, with Buckeye Relief starting at 11th in July, peaking at 8th in August, and then dropping to 16th in September before slightly improving to 15th in October. Such variations could indicate changing consumer preferences or competitive pressures within the market.
In the Vapor Pens category, Buckeye Relief's performance has been less consistent, starting at 15th in July and dropping to 21st by October 2024. This decline might suggest challenges in maintaining their market position against other brands in this segment. Notably, the brand did not make it into the top 30 in any other state or category, highlighting a significant area for potential growth or a need for strategic adjustments. The overall trends point to a brand that is navigating a competitive landscape with some successes in specific categories, while also facing challenges that could impact its market presence. However, there are underlying factors and strategies that might be influencing these movements, which are worth exploring further.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Buckeye Relief has experienced notable fluctuations in its rankings from July to October 2024. Initially ranked 11th in July, Buckeye Relief climbed to 8th place in August, indicating a strong performance boost. However, subsequent months saw a decline to 16th in September and a slight recovery to 15th in October. This volatility is contrasted by competitors such as Simply Herb, which maintained a steady presence in the top 20, peaking at 13th place in both September and October. Meanwhile, Find. showed a positive trend, improving from 19th in July to 17th in October, suggesting a growing market presence. Farkas Farms / Bullseye Gardens also demonstrated resilience, recovering from 18th in September to 14th in October. The competitive dynamics highlight the need for Buckeye Relief to strategize effectively to regain and sustain higher rankings amidst a shifting market landscape.
Notable Products
In October 2024, Blueberry Funk (2.83g) maintained its position as the top-performing product for Buckeye Relief, continuing its unbroken streak as the number one ranked product since July 2024 with sales reaching $2335. Super Sour Orange (2.83g) made a significant leap from not being ranked in the previous months to securing the second spot, indicating a strong resurgence in popularity. Lemon Dosidos Live Resin Disposable (0.5g) climbed to the third position, improving from its fourth place ranking in September 2024. Pineapple Upside Down Cake Live Resin Cartridge (0.5g) entered the rankings at fourth place, showing a promising start in the Vapor Pens category. Honey Crisp (2.83g) rounded out the top five, dropping slightly from its previous fourth-place ranking in July 2024, yet still holding a strong presence in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
