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Aug-2024
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Overview
Market Insights Snapshot
Buddy Blooms has shown varied performance across different categories and states, with notable trends in specific markets. In Ontario, the brand has made significant strides in the Pre-Roll category, improving its ranking from 32nd in May 2024 to 22nd by August 2024. This upward trend is indicative of strong consumer demand and effective market strategies. However, in the Flower category, Buddy Blooms did not make it into the top 30 brands from May to August 2024, which could be a point of concern for the brand's market penetration in this segment. The absence from the top 30 suggests that there is room for improvement in their Flower offerings or marketing tactics in Ontario.
The sales data further highlights the brand's performance trends. For instance, in the Pre-Roll category in Ontario, Buddy Blooms experienced a steady increase in sales, from $371,210 in May 2024 to $622,374 by August 2024. This positive sales trajectory aligns with their improving rankings and suggests successful product reception and possibly effective promotional efforts. On the other hand, the lack of ranking in the Flower category indicates either a highly competitive market or a need for the brand to reassess its product lineup or marketing strategies to better capture consumer interest. Overall, while Buddy Blooms has shown promising growth in Pre-Rolls, there are clear opportunities for enhancement in other categories.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, Buddy Blooms has shown a notable upward trend in rank and sales over the past few months. Starting at rank 32 in May 2024, Buddy Blooms has climbed steadily to rank 22 by August 2024. This positive trajectory is significant, especially when compared to competitors such as Color Cannabis, which fluctuated around the 20th rank, and 1Spliff, which saw a slight decline from 16th to 20th rank over the same period. Additionally, Tribal and OHJA also experienced rank volatility, with Tribal dropping from 21st to 23rd and OHJA falling from 22nd to 24th. Buddy Blooms' consistent rise in rank indicates a growing market presence and increasing consumer preference, positioning it favorably against its competitors in the Ontario Pre-Roll market.
Notable Products
In August 2024, the top-performing product for Buddy Blooms was the Big Buddy Sativa Pre-Roll 2-Pack (2g), maintaining its first-place ranking with notable sales of 25,997 units. Following closely, the Big Buddy - Indica Pre-Roll 2-Pack (2g) held steady in second place, showing consistent performance. The Sativa Pre-Roll (1g) and Indica Pre-Roll (1g) also maintained their positions at third and fourth place, respectively, indicating stable popularity. The Lil Buddy - Sativa Pre-Roll (0.5g) remained in fifth place, with a slight increase in sales from July. Overall, the rankings for these products have remained unchanged over the past four months, reflecting a strong and consistent demand for Buddy Blooms' pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
