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Oct-2024
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Overview
Market Insights Snapshot
In the Ontario market, Buddy Blooms has demonstrated notable performance across different product categories. In the Flower category, the brand has shown a gradual improvement in its ranking, moving from outside the top 30 in July 2024 to securing the 73rd position by October 2024. This upward trajectory, despite still being outside the top 30, suggests a positive trend and potential growth in consumer preference or distribution reach. Meanwhile, in the Pre-Roll category, Buddy Blooms has consistently maintained a strong presence. Starting at the 25th position in July 2024, the brand improved its ranking to reach the 18th position by October 2024, indicating a robust market performance in this segment.
The sales figures for Buddy Blooms in the Pre-Roll category in Ontario also reflect a healthy upward trend, with October 2024 sales reaching 838,928 units, a significant increase from previous months. This growth in sales aligns with the improvement in rankings, highlighting the brand's growing popularity among consumers. Conversely, the Flower category, while showing improvement in rankings, has not seen a consistent increase in sales, which could point to challenges in market penetration or consumer retention. This mixed performance across categories in Ontario provides a nuanced view of Buddy Blooms' market dynamics, suggesting areas of strength and potential opportunities for strategic focus.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Buddy Blooms has shown a steady improvement in rank from July to October 2024, climbing from 25th to 18th position. This upward trend is indicative of a positive reception in the market, although it still trails behind competitors such as BoxHot, which maintained a relatively stable rank around the mid-teens. Notably, Thumbs Up Brand has made significant strides, moving from 33rd to 16th place, suggesting a rapid increase in market share that could pose a challenge to Buddy Blooms if the trend continues. Meanwhile, Station House and Stunnerz have experienced fluctuations, with Station House maintaining a consistent presence around the 19th rank and Stunnerz dropping to 20th by October. This dynamic indicates that while Buddy Blooms is gaining ground, it faces stiff competition from brands that are either rapidly ascending or holding steady in the rankings.
Notable Products
In October 2024, the top-performing product from Buddy Blooms was Big Buddy - Sativa Pre-Roll 2-Pack (2g), maintaining its first-place ranking for the fourth consecutive month with sales of 25,793 units. Big Buddy - Indica Pre-Roll 2-Pack (2g) also held steady at second place, demonstrating consistent popularity across the months. Meanwhile, lil Buddy - Indica Pre-Roll (0.5g) rose to third place from fourth in September, indicating a growing consumer preference. Sativa Pre-Roll (1g) experienced a slight decline, dropping from third to fourth place. Lil Buddy - Sativa Pre-Roll (0.5g) remained unchanged in fifth position, showing stable sales figures throughout the observed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
