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Nov-2024
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Overview
Market Insights Snapshot
Buddy Blooms has shown noteworthy progress in the Ontario market, particularly in the Flower category. From August to November 2024, the brand improved its ranking from 94th to 73rd, indicating a positive upward trajectory. This consistent climb in the rankings suggests that Buddy Blooms is gaining traction and enhancing its market presence in the Flower category. However, the brand is still outside the top 30, which implies there is room for growth to become a leading contender in this highly competitive segment. The sales figures reflect this positive trend, with a noticeable increase in sales from August to November.
In contrast, Buddy Blooms has maintained a relatively stable position in the Pre-Roll category within Ontario. Although the brand experienced a slight dip in November, dropping from 18th to 20th place, it consistently remained within the top 30 throughout the observed period. This stability in ranking, coupled with robust sales figures, highlights the brand's strong foothold in the Pre-Roll category. The fluctuations in sales suggest a dynamic market environment, but Buddy Blooms' ability to stay competitive indicates resilience and a strong customer base. The brand's performance across these categories provides insights into its strategic positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Buddy Blooms has demonstrated a dynamic performance over the past few months. Starting from August 2024, Buddy Blooms was not in the top 20 but made a significant leap to rank 18th in September and October, before slightly dropping to 20th in November. This upward trend in the earlier months was accompanied by a notable increase in sales, peaking in October. In contrast, BoxHot maintained a higher rank throughout the period, although its sales showed a declining trend from August to November. Meanwhile, Station House and Stunnerz both experienced fluctuations in their rankings and sales, with Station House consistently ranking within the top 20. Despite these competitive pressures, Buddy Blooms' ability to improve its rank and sales suggests a growing market presence, although the slight dip in November indicates the need for strategic adjustments to sustain its competitive edge.
Notable Products
In November 2024, Buddy Blooms' top-performing product remained Big Buddy - Sativa Pre-Roll 2-Pack (2g), holding its consistent first-place rank despite a slight sales decrease to 21,330 units. Big Buddy - Indica Pre-Roll 2-Pack (2g) also maintained its second-place position, showcasing steady popularity in the Pre-Roll category. Notably, lil Buddy - Indica Pre-Roll (0.5g) climbed to third place from fourth in the previous months, indicating a rising demand. Lil Buddy - Sativa Pre-Roll (0.5g) entered the rankings at fourth place, highlighting a positive reception. Sativa Pre-Roll (1g) experienced a drop from third to fifth place, suggesting a shift in consumer preference within the product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
