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Jan-2025
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Overview
Market Insights Snapshot
Buddy Blooms has demonstrated varied performance across different categories and regions, with notable movements in rankings and sales. In Alberta, the brand's presence in the Pre-Roll category did not make it into the top 30 rankings from October 2024 through January 2025, which suggests challenges in gaining traction in this market. In contrast, Ontario shows a more dynamic scenario. The Flower category saw Buddy Blooms maintaining a steady presence, though with a slight decline from 83rd in October and November 2024 to 95th by January 2025. This indicates a need for strategic focus to regain higher rankings in this competitive category.
Meanwhile, in the Pre-Roll category in Ontario, Buddy Blooms consistently ranked within the top 30, though there was a gradual decline from 18th in October 2024 to 22nd by January 2025. Despite this downward trend, maintaining a position within the top 30 highlights a relatively strong market presence. This suggests that while Buddy Blooms is facing competition, it remains a recognizable player in Ontario's Pre-Roll market. The brand's performance across these categories indicates a need for targeted strategies to either bolster their strengths or address areas where they are not currently competitive.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Buddy Blooms has experienced fluctuations in its market position over the past few months. Starting from October 2024, Buddy Blooms was ranked 18th, but it saw a decline to 21st in November and further to 23rd in December, before slightly recovering to 22nd in January 2025. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, BoxHot, which started at 17th in October, maintained a relatively stable position, only dropping to 20th by January, while Station House remained consistently around the 20th position, demonstrating stronger resilience in sales. Meanwhile, FIGR showed an upward trend, improving its rank from 31st in October to 23rd by January, indicating a significant gain in market traction. These dynamics suggest that while Buddy Blooms is facing competitive pressures, particularly from brands like BoxHot and FIGR, there is potential for strategic adjustments to regain its footing in the Ontario Pre-Roll market.
Notable Products
In January 2025, the top-performing product from Buddy Blooms was the Big Buddy - Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank from previous months despite a decrease in sales to 15,193 units. The Big Buddy - Indica Pre-Roll 2-Pack (2g) also held steady in second place, showing consistent performance. The Sativa Pre-Roll (1g) climbed back to the third position after briefly dropping to fifth in November 2024. Lil Buddy - Sativa Pre-Roll (0.5g) improved its rank to fourth, indicating a slight rebound in sales figures. The Indica Pre-Roll (1g) entered the top five for the first time, demonstrating a promising increase in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
