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Nov-2024
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Overview
Market Insights Snapshot
Buoyant Bob has shown a dynamic performance across various cannabis categories in Missouri. Notably, in the Concentrates category, the brand made a significant leap from ranking 26th in September 2024 to 10th by November 2024. This upward trajectory indicates a strong recovery and growing consumer interest in their concentrates products. In contrast, their Pre-Roll category experienced a decline, dropping from 13th in August 2024 to 21st by November 2024, suggesting potential challenges in maintaining consumer engagement in this segment. Meanwhile, the Flower category remained relatively stable, consistently hovering around the 11th to 13th ranks, reflecting steady demand despite fluctuations in other categories.
The Vapor Pens category also saw an interesting pattern for Buoyant Bob in Missouri. The brand's rank dipped to 18th in September 2024 but rebounded to 14th by October, holding steady at 15th in November. This indicates a resilient market presence and a possible increase in brand loyalty or product satisfaction. Overall, Buoyant Bob's performance is a mix of both promising growth and areas needing attention, particularly in the Pre-Roll segment. The brand's ability to climb back into the top rankings in certain categories while facing setbacks in others highlights the competitive and fluctuating nature of the cannabis market in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Buoyant Bob has experienced notable fluctuations in its ranking over the past few months. Starting at 13th place in August 2024, Buoyant Bob improved to 11th place in September and October, before slipping back to 13th in November. This pattern indicates a competitive struggle, particularly against brands like Proper Cannabis, which consistently maintained a higher rank, peaking at 10th place in both September and October. Meanwhile, Nugz showed a significant upward trend, climbing from 15th in August to 11th in November, surpassing Buoyant Bob in the process. Despite these challenges, Buoyant Bob's sales figures reflect a strong performance, especially in October, where it saw a notable increase, although it could not sustain the momentum into November. The brand's ability to regain its ranking will likely depend on its capacity to capitalize on sales growth and outpace competitors like Local Cannabis Co. and Daybreak Cannabis, which have shown varying degrees of stability and decline in rankings.
Notable Products
In November 2024, Black Ice (3.5g) emerged as the top-performing product for Buoyant Bob, climbing to the number one rank from its previous second place in October, with notable sales of $8,090. Runtz Your Face Off (3.5g) held steady in the second position, maintaining its strong presence from the previous month despite a slight drop in sales. Garlic Butter (3.5g) made its debut in the rankings at third place, showcasing strong market entry. Wounded Warrior Breath (3.5g) followed closely, securing the fourth position as a new entrant. Gas Cake Pre-Roll (1g), while not ranked in October, reappeared in November at the fifth spot, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
