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Jan-2025
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Overview
Market Insights Snapshot
Buoyant Bob has shown varied performance across different categories in the cannabis market of Missouri. In the Concentrates category, the brand saw a positive trajectory from October to November 2024, climbing from 18th to 12th place, before dropping to 25th and further to 27th by January 2025. This decline suggests a potential challenge in maintaining momentum in this category. In contrast, the Flower category displayed more stability, with Buoyant Bob maintaining a strong position, consistently ranking within the top 15, and even improving to 9th place by January 2025. This indicates a solid foothold in the Flower market, showcasing the brand's ability to adapt and compete effectively in this segment.
When examining the Pre-Roll and Vapor Pens categories, Buoyant Bob's performance presents a mixed picture. In Pre-Rolls, the brand fluctuated slightly, moving from 20th to 22nd, and then back up to 18th, which might reflect a competitive market environment. Meanwhile, in the Vapor Pens category, Buoyant Bob experienced a temporary rise in December 2024, reaching the 14th rank, before falling back to 18th in January 2025. This suggests some volatility in consumer preferences or competitive pressures in the Vapor Pens segment. Overall, Buoyant Bob's varied rankings across these categories highlight both strengths and areas for potential growth in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Buoyant Bob has demonstrated notable fluctuations in its market position over the past few months. Starting from an 11th place ranking in October 2024, Buoyant Bob experienced a slight decline, dropping to 12th in November and further to 14th in December. However, a significant recovery was observed in January 2025, when Buoyant Bob climbed to 9th place. This upward movement indicates a positive trend in sales performance, contrasting with the earlier decline. In comparison, Sinse Cannabis consistently maintained a strong presence, ranking between 4th and 7th, while Vibe Cannabis (MO) held steady in the 7th to 8th range. Meanwhile, Proper Cannabis and Greenlight showed minor rank fluctuations but remained generally stable. Buoyant Bob's recent rank improvement suggests a strategic opportunity to capitalize on its momentum and potentially close the gap with higher-ranked competitors.
Notable Products
In January 2025, Buoyant Bob's top-performing product was Wounded Warrior's Breath Pre-Roll (1g), taking the lead with a notable sales figure of 6894 units. Runtz Your Face Off (3.5g) followed closely in second place, maintaining a strong position after previously ranking second in November 2024. Great Aunt's Secret Pre-Roll (1g) secured the third spot, marking its debut in the rankings. Aunt's Great Secret (3.5g) entered the list at fourth place, while Gas Cake (3.5g) rounded out the top five, climbing from its December 2024 rank of fifth. The rankings highlight a consistent demand for pre-rolls and flower products, with some products making significant entries into the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
