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Dec-2024
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Overview
Market Insights Snapshot
Buoyant Bob has shown a dynamic performance across various categories in Missouri. In the Concentrates category, the brand experienced a notable rise in rankings from 26th in September 2024 to 12th in November, before sliding to 22nd in December. This fluctuation indicates a volatile yet promising market presence. Meanwhile, in the Flower category, Buoyant Bob maintained a steady position, ranking 11th in both September and October, and only slightly dropping to 14th by December. This stability suggests a consistent consumer base for their flower products, even amidst market changes.
The performance in the Pre-Roll category, however, tells a different story. Buoyant Bob's ranking fell from 12th in September to 21st by December, indicating potential challenges in maintaining market share. Conversely, the Vapor Pens category showed a positive trajectory, with the brand improving from 18th in September to an impressive 12th place by December. This upward trend could reflect increasing consumer preference or successful marketing strategies for their vapor products. The varied performance across categories highlights both the challenges and opportunities that Buoyant Bob faces in the competitive cannabis market in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Buoyant Bob has experienced a dynamic shift in its ranking and sales performance over the past few months. Starting in September 2024, Buoyant Bob held the 11th position, maintaining this rank through October before slipping to 12th in November and further to 14th by December. This decline in rank suggests increased competition, notably from brands like Nugz, which improved from 17th to 13th, and Packs Cannabis (MO), which made a significant leap from 28th to 15th. Despite these shifts, Buoyant Bob's sales remained relatively robust, peaking in October before a slight decline towards the end of the year. This trend indicates that while Buoyant Bob faces stiff competition, particularly from established players like Proper Cannabis, which consistently ranks higher, there remains a strong consumer base that continues to support its offerings. Understanding these dynamics is crucial for Buoyant Bob to strategize effectively and regain its competitive edge in the Missouri market.
Notable Products
In December 2024, Bob's Hard Lemonade Distillate Disposable (1g) emerged as the top-performing product for Buoyant Bob, leading the sales with 6108 units sold. The Gas Cake Pre-Roll (1g) climbed to the second position, improving from its previous ranks of fifth in both September and November 2024. Runtz Your Face Off (Bulk) secured the third spot, marking its debut in the rankings for this period. Strawberry Daiquiri Distillate Cartridge (1g) and Lemon Heads Pre-Roll (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, the introduction of these products to the rankings in December indicates a shift in consumer preference towards these items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
