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Oct-2024
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Overview
Market Insights Snapshot
Buoyant Bob has exhibited notable fluctuations in its performance across various categories in Missouri. In the Concentrates category, the brand's ranking improved from 18th in July 2024 to 15th by October 2024, indicating a positive trend despite a dip in September. Conversely, in the Pre-Roll category, Buoyant Bob's rankings have declined from 10th in July to 17th in October, suggesting challenges in maintaining its earlier position. The Flower category shows a more stable performance, with Buoyant Bob holding steady at the 11th position in both September and October, showcasing consistent demand for its products in this segment.
In the Vapor Pens category, Buoyant Bob has made significant strides, moving from 20th place in July up to 11th by October 2024, reflecting a strong upward trajectory. This improvement suggests a growing consumer preference or successful marketing strategies in this product line. However, it's important to note that Buoyant Bob did not make it into the top 30 brands in certain categories in some states, highlighting areas where the brand could potentially explore growth opportunities or refine its strategies. Overall, while Buoyant Bob shows promise in several areas, there remains room for expansion and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Buoyant Bob has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 14 in July 2024, Buoyant Bob improved to rank 11 by September and maintained this position into October. This steady climb indicates a positive reception and growing market presence. In comparison, Elevate (Elevate Missouri) has consistently outperformed Buoyant Bob, holding a rank of 9 since September, while Proper Cannabis has remained stable at rank 10. Meanwhile, Greenlight experienced a drop from rank 5 in August to 12 in September, which could signal an opportunity for Buoyant Bob to capitalize on any market shifts. Additionally, Nuthera Labs has shown a significant rise from rank 20 in August to 13 in October, suggesting increased competition. Buoyant Bob's upward trajectory in both rank and sales positions it well to potentially overtake some competitors if the current trends continue.
Notable Products
In October 2024, Buoyant Bob's top-performing product was Black Ice (Bulk) in the Flower category, securing the number one rank with notable sales of 10,966 units. Wounded Warrior Breath (Bulk) followed closely in the second position, showcasing a strong market presence. Runtz Your Face Off (3.5g) ranked third, having improved from the fourth position in August and second in September, indicating a consistent demand. Black Ice (3.5g) and Garlic Butter (Bulk) filled the fourth and fifth spots respectively, maintaining stable rankings. Overall, the rankings reflect a competitive market landscape with Black Ice products leading in popularity for October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
