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Mar-2024
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Overview
Market Insights Snapshot
In the dynamic landscape of the cannabis market, BZAM has shown varied performance across different categories and provinces, with notable movements in rankings that indicate shifts in consumer preferences and market penetration. For instance, in Alberta, BZAM's Concentrates category witnessed a gradual improvement in rankings from December 2023 to February 2024, moving from 51st to 39th, before slightly dipping to 43rd in March 2024. This fluctuation suggests a competitive but slightly improving position in the Alberta market. However, the Pre-Roll category in Alberta saw a significant drop from 26th in December 2023 to 56th in March 2024, indicating a potential challenge in maintaining market share amidst growing competition. The Vapor Pens category also experienced a decline, starting from 88th in December 2023 and ending at 93rd in March 2024, highlighting struggles in this segment.
Looking at other provinces, BZAM's performance in Ontario presents a mixed picture. The Concentrates category showed a positive trajectory, moving from 37th in December 2023 to 33rd in March 2024, reflecting a steady rise in consumer preference or market strategy effectiveness. Conversely, the Flower category in Ontario displayed a slight decline in rankings, moving from 85th in December 2023 to 77th in March 2024, despite an increase in sales, which suggests a highly competitive category where even sales growth may not significantly impact rankings. The Vapor Pens category saw a notable drop from 60th in December 2023 to 68th in March 2024, indicating a need to reassess market strategies in this segment. In contrast, the Pre-Roll category in Saskatchewan showed impressive improvement, jumping from 39th in December 2023 to 20th in March 2024, showcasing a strong market presence and consumer acceptance in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, BZAM has experienced a slight decline in its ranking over the recent months, moving from 37th in December 2023 to 57th in March 2024. This shift indicates a challenging environment for BZAM, especially when compared to its competitors. Notably, Lord Jones made a significant leap into the rankings in March, securing the 62nd position and showing impressive sales growth. Meanwhile, Edison Cannabis Co and Hiway have maintained a more stable presence in the market, with Edison Cannabis Co ranking between 45th and 55th and Hiway between 35th and 56th over the observed period. XPLOR has shown remarkable improvement, climbing from 90th in December to 58th in March, closely trailing BZAM. This competitive analysis highlights the dynamic nature of the Pre-Roll market in Ontario, with BZAM facing stiff competition and needing to strategize effectively to improve or maintain its market position.
Notable Products
In March 2024, BZAM's top-selling product was the Juicy Jet Pack Infused Pre-Roll 4-Pack (2g) in the Pre-Roll category, securing the top rank with sales figures reaching 6364 units. Following closely, the Mango Diesel Jet Pack Infused Pre-Roll (0.5g) held the second position, indicating a slight shift from its previous top rank in February. The third spot was maintained by the Blueberry Breath Infused Pre-Roll (0.5g), consistently popular among consumers. Notably, the Cobra Lips (3.5g) in the Flower category made its way to the fourth rank, showing a significant improvement from its fifth position in January 2024. The Apple Bubba x Strawberry Guava Infused Pre-Roll 2-Pack (1g) rounded out the top five, demonstrating steady demand for BZAM's infused pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
