Jan-2025
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Overview
Market Insights Snapshot
C4 / Carroll County Cannabis Co. has shown varied performance across different categories in Missouri. In the Concentrates category, the brand made its first appearance in the rankings in December 2024 at position 31, but unfortunately slipped out of the top 30 by January 2025, indicating a potential area for growth or increased competition in the market. In contrast, their Flower category maintained a strong presence, holding steady at rank 17 from October through December 2024, and even climbing to rank 16 by January 2025. This consistency suggests a solid consumer base and potential for further growth in the Flower segment.
In the Pre-Roll category, C4 / Carroll County Cannabis Co. experienced a downward trend, starting at rank 24 in October 2024 and dropping to rank 38 by January 2025. This decline coincides with a noticeable decrease in sales, which could be indicative of changing consumer preferences or increased competition. Despite these challenges, the brand's ability to maintain a consistent presence in the Flower category suggests a strong foundation in Missouri, indicating potential for strategic adjustments to improve performance in other segments. The fluctuations in their rankings across categories highlight both the dynamic nature of the cannabis market and the importance of adaptability for sustained success.
Competitive Landscape
In the competitive landscape of the Missouri flower category, C4 / Carroll County Cannabis Co. has demonstrated a consistent presence, maintaining a steady rank of 17th from October to December 2024, before improving to 16th in January 2025. This upward trajectory in rank is indicative of a positive trend in sales performance, contrasting with brands like Elevate (Elevate Missouri), which experienced a notable decline from 9th to 14th place over the same period. Meanwhile, Rooted (MO) showed a significant improvement, jumping from 23rd in December to 15th in January, suggesting a competitive threat. Packs Cannabis (MO) also posed a challenge, climbing from 25th in October to 16th in December before slightly dropping to 17th in January. The competition from TwentyTwenty (IL) remained relatively stable, with ranks fluctuating between 18th and 19th. These dynamics highlight the importance for C4 / Carroll County Cannabis Co. to continue leveraging its strategies to maintain and improve its market position amidst fluctuating competitor performances.
Notable Products
In January 2025, Bubba Fett (3.5g) emerged as the top-performing product for C4 / Carroll County Cannabis Co., reclaiming the number one position with sales of 4178 units. Super Lemon Haze (3.5g) followed closely in second place, showing a consistent rise in rankings from fifth in October and November 2024 to first in December 2024, before settling at second in January. Tropical Chem (3.5g) maintained a steady presence in the top three, ranking third in January after a brief absence in November. Bubba Fett (Bulk) entered the rankings for the first time in January, taking the fourth position. Blue Dream (3.5g) rounded out the top five, experiencing a drop from its second position in October 2024 to fifth by January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.