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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Calyx Crafts has shown a notable upward trend in the Concentrates category over the past few months. Starting from a position outside the top 30 in July and August, they climbed to 28th in September and further improved to 27th in October. This progression indicates a strengthening market presence in Oregon's Concentrates segment, with a peak in sales during September. However, it's important to note that their performance in the Pre-Roll category in Oregon has not been as strong, as they did not rank within the top 30 until October, where they debuted at 86th. This suggests that while they are gaining traction in Concentrates, there is still significant room for growth in Pre-Rolls.
While Calyx Crafts' performance in Oregon's Concentrates category is promising, the absence of rankings in other states or categories highlights areas where the brand could potentially expand its influence. The lack of a top 30 presence in any other state or category suggests either limited distribution or a need for enhanced competitive strategies outside of Oregon. This could present both a challenge and an opportunity for Calyx Crafts to diversify their market reach and explore new segments. The data from Oregon serves as a valuable benchmark for potential growth strategies, especially in understanding consumer preferences and optimizing product offerings to capture a larger market share.
Competitive Landscape
In the Oregon concentrates market, Calyx Crafts has demonstrated a notable upward trend in its rankings over the past few months. Starting from a rank of 34 in July 2024, Calyx Crafts improved to 27 by October 2024, indicating a positive shift in market position. This improvement is particularly significant when compared to competitors like Concrete Jungle, which saw a decline from rank 15 in July to 28 in October, and Afterglow, which remained relatively stable but lower in rank. Meanwhile, Oregon Cannabis Collective (OCC) made a remarkable leap from being unranked to 25 in October, suggesting increased competition. Despite these dynamics, Calyx Crafts' consistent improvement in ranking, coupled with a steady increase in sales from July to October, positions it as a rising contender in the Oregon concentrates market.
Notable Products
In October 2024, the top-performing product for Calyx Crafts was Tokyo Space Fuel Shatter (1g) in the Concentrates category, maintaining its number one ranking consistently from July through October with sales of 6,326 units. Phenix Fuzion Z Infused Pre-Roll (1g) debuted in the rankings at second place, showing significant interest in the Pre-Roll category. Grape Milkshake Infused Pre-Roll (1g) climbed from fifth in August to third in October, indicating a steady rise in popularity. White Widow Shatter (1g) entered the rankings at fourth place, showcasing a growing demand for this Concentrate variant. Tropicot Rosin (1g) also made its first appearance at fifth, highlighting a diverse consumer interest in new Concentrate products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
