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Jan-2025
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Overview
Market Insights Snapshot
In the state of Missouri, CAMP Cannabis has shown varied performance across different product categories. In the Concentrates category, the brand experienced a notable rise in rankings from October 2024 to November 2024, moving from 16th to 14th place. However, this upward trend was not sustained, as the rankings fell to 28th in December 2024 before slightly recovering to 23rd in January 2025. This fluctuation is reflected in the sales numbers, which peaked in November before declining in the subsequent months. In contrast, the Flower category saw CAMP Cannabis maintaining a relatively stable presence, though consistently ranking towards the lower end of the top 30. The brand's position in the Vapor Pens category, however, did not make it into the top 30 throughout the observed period, indicating a potential area for growth or re-evaluation.
It's interesting to note that despite the challenges in certain categories, CAMP Cannabis managed to secure a place within the top 30 brands for Concentrates and Flower in Missouri. The Flower category, while showing a slight decline in sales from October to January, maintained a consistent ranking, suggesting a steady consumer base. On the other hand, the Vapor Pens category showed a significant drop in sales from November to January, which may have contributed to its absence from the top 30 rankings. This indicates that while CAMP Cannabis has a foothold in Missouri's Concentrates and Flower markets, there is room for strategic improvements, particularly in the Vapor Pens segment, to enhance their market presence and overall brand performance.
Competitive Landscape
In the Missouri flower category, CAMP Cannabis has experienced fluctuating rankings and sales over the past few months, indicating a competitive landscape. In October 2024, CAMP Cannabis held the 23rd rank, but by January 2025, it had slipped to 28th, suggesting challenges in maintaining its market position. This decline contrasts with Elevate Cannabis Co, which improved its rank from 24th in October to 18th in November, although it eventually fell to 26th by January. Meanwhile, Cloud Cover (C3) showed a more stable performance, maintaining a rank close to CAMP Cannabis, but with a slight improvement from 29th in October to 27th in January. Notably, Southern Social Cannabis Club made a significant leap in December, reaching 21st place, before dropping to 30th in January, highlighting the volatility in this market. These dynamics suggest that while CAMP Cannabis is facing stiff competition, there is potential for strategic adjustments to regain higher rankings and sales in the Missouri flower market.
Notable Products
In January 2025, the top-performing product for CAMP Cannabis was Sourdough (3.5g) from the Flower category, maintaining its top rank from December 2024 with impressive sales of 3669 units. Rainbow Chip (3.5g) emerged as a strong contender, securing the second rank with notable sales figures. Triangle Kush (Bulk) and Mango Mary (Bulk) followed at the third and fourth positions, respectively, showcasing their growing popularity. Triangle Kush (3.5g) experienced a notable drop, falling from the first position in November 2024 to fifth in January 2025. This shift highlights a dynamic change in consumer preferences within the Flower category over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
