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Nov-2024
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Overview
Market Insights Snapshot
In examining the performance of CAMP Cannabis across different categories in Missouri, there are notable trends worth highlighting. The brand has shown impressive growth in the Concentrates category, moving from a rank of 24 in August 2024 to 14 by November 2024. This upward trajectory in Concentrates is significant, as it indicates a strengthening presence and possibly increased consumer preference in this category. Meanwhile, in the Vapor Pens category, CAMP Cannabis experienced some fluctuations, dipping to rank 46 in October before climbing back to 37 in November. This could suggest market volatility or changing consumer preferences, which the brand seems to be navigating successfully. However, the absence of CAMP Cannabis in the top 30 for Pre-Rolls during the last two months could be a point of concern, indicating potential challenges in competing within that segment.
Looking at the Flower category in Missouri, CAMP Cannabis has experienced a decline, dropping from a rank of 21 in both August and October 2024 to 28 in November. This downward trend might suggest increased competition or shifting consumer tastes, which could require strategic adjustments to regain market standing. Despite this, the brand's overall sales in Missouri have shown resilience, particularly in the Concentrates category, which saw a significant increase in sales from September to November. The data reveals that while CAMP Cannabis is making strides in certain areas, there are categories where it faces challenges, highlighting the dynamic nature of the cannabis market in Missouri.
Competitive Landscape
In the Missouri Flower category, CAMP Cannabis has experienced notable fluctuations in its ranking over recent months, which could impact its market positioning and sales strategy. In August 2024, CAMP Cannabis held the 21st rank, but it slipped to 25th in September before recovering to 21st in October, only to drop again to 28th in November. This volatility contrasts with Robust, which maintained a presence in the top 20 until October but fell to 26th in November, and Pinchy's, which consistently hovered around the 27th position. Meanwhile, Notorious and The Solid have shown upward movement, with The Solid notably climbing from 40th in September to 29th in November. These dynamics suggest that while CAMP Cannabis faces challenges in maintaining a stable rank, there is potential for strategic adjustments to regain and sustain a stronger market position amidst shifting competitor performances.
Notable Products
In November 2024, Triangle Kush (3.5g) emerged as the top-performing product for CAMP Cannabis, achieving the number one rank with sales of 3,240 units. Sugar High (3.5g) followed closely, moving from the top position in October to second place, reflecting a slight decrease in sales. Sugar High (Bulk) maintained a strong presence, ranking third, despite a consistent drop from its peak in August. The new entrant, Pink Certz (3.5g), made a notable debut at fourth place, indicating strong market interest. Sourdough (3.5g) rounded out the top five, although it experienced a decline from its previous third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
