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Oct-2024
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Overview
Market Insights Snapshot
CAMP Cannabis has shown notable performance in the Missouri market, with significant advancements in the Concentrates category. Over the four-month period from July to October 2024, the brand improved its ranking from 26th to 16th, indicating a growing consumer preference for their products. This upward trend is supported by a substantial increase in sales, culminating in a notable figure of $116,617 in October. In the Flower category, however, their performance fluctuated, with a temporary dip in September before rebounding to 19th place in October. Such dynamics suggest that while CAMP Cannabis is gaining traction in certain product lines, there are challenges in maintaining consistent growth across all categories.
In contrast to their progress in Concentrates, CAMP Cannabis faced challenges in the Pre-Roll and Vapor Pens categories in Missouri. The brand did not rank in the top 30 for Pre-Rolls in July, and their subsequent rankings in August and September did not show significant improvement, indicating a struggle to establish a foothold in this segment. Similarly, the Vapor Pens category saw a decline in their ranking from 35th in August to 44th in October, accompanied by a decrease in sales. These movements highlight the competitive nature of these categories and suggest areas where CAMP Cannabis might focus on strengthening their market presence.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, CAMP Cannabis has shown a fluctuating performance in recent months. While it managed to climb from a rank of 21 in July 2024 to 19 in August 2024, it slipped out of the top 20 in September 2024, only to regain its 19th position in October 2024. This volatility in ranking suggests a competitive pressure from brands like C4 / Carroll County Cannabis Co. and Robust, both of which have maintained a relatively stable presence within the top 20. Notably, Daybreak Cannabis consistently outperformed CAMP Cannabis, maintaining a higher rank throughout the period, although its sales trend shows a decline from July to October. Meanwhile, Stability Growers demonstrated a significant improvement, moving from a rank of 32 in July to 20 in October, indicating a potential rising competitor. These dynamics highlight the need for CAMP Cannabis to strategize effectively to maintain and improve its market position amidst such competitive shifts.
Notable Products
In October 2024, CAMP Cannabis's top-performing product was Sugar High (3.5g) in the Flower category, maintaining its number one rank from July 2024 with a sales figure of 3773. Triangle Kush (3.5g) rose to the second position, showing a significant increase from its third-place rank in July and September, achieving 3636 in sales. TK Bandana (3.5g) climbed to the third spot, improving from fifth in September 2024. Watermelon Zkittles (3.5g) held steady in fourth place, consistent with its July ranking. Notably, Watermelon Zkittles (Bulk) entered the top five in October, highlighting a new preference trend among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
