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Jan-2025
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Overview
Market Insights Snapshot
In the Nevada market, CAMP (NV) has shown varied performance across different product categories. The Flower category, for instance, saw a significant fluctuation in rankings, moving from 11th in October 2024 to a high of 5th in November, then dropping to 19th in December before recovering to 10th by January 2025. This volatility is mirrored in sales figures, with a notable peak in November followed by a dip in December. The Pre-Roll category also experienced dramatic changes, with CAMP (NV) dropping out of the top 30 in December, only to bounce back to 9th place in January. Such movements indicate potential challenges in maintaining consistent market presence, but also highlight the brand's ability to recover swiftly.
In contrast, the Edible category has demonstrated a more stable performance for CAMP (NV), maintaining a consistent ranking of 16th from December 2024 to January 2025, despite a brief dip to 18th in November. This steadiness suggests a reliable consumer base for their edibles in Nevada. On the other hand, the Vapor Pens category has seen a gradual decline in rankings, from 14th in October to 22nd by January 2025, indicating potential competitive pressures or shifts in consumer preferences. Such insights into category-specific trends can provide valuable guidance for strategic adjustments in product offerings or marketing efforts.
Competitive Landscape
In the competitive landscape of the Nevada flower category, CAMP (NV) has experienced notable fluctuations in its ranking and sales performance over the past few months. In October 2024, CAMP (NV) was ranked 11th, but it surged to 5th place in November, reflecting a significant boost in sales. However, this upward momentum was not sustained, as the brand dropped to 19th place in December, indicating a sharp decline in sales. By January 2025, CAMP (NV) managed to recover slightly, climbing back to the 10th position. In contrast, Nature's Chemistry maintained a relatively stable presence, consistently ranking within the top 10, albeit with a gradual decline from 6th to 9th place. Meanwhile, Firestar showed resilience, ending January in 8th place, a slight improvement from its previous rankings. Hustler's Ambition and Ghost Town Cannabis also demonstrated steady performances, with minor fluctuations. These dynamics highlight the volatile nature of the market, where CAMP (NV) faces challenges in maintaining consistent sales and rank amidst strong competition.
Notable Products
In January 2025, the top-performing product for CAMP (NV) was the Wedding Crashers Pre-Roll (1g) in the Pre-Roll category, leading the sales with a remarkable figure of 5434 units sold. The LA Kush Cake (3.5g) from the Flower category secured the second position, showing strong performance but trailing behind the leader. Wingsuit Pre-Roll (1g), another product in the Pre-Roll category, held the third spot, followed closely by Glitter Bomb Pre-Roll (1g) in fourth place. Notably, Wedding Cake (3.5g) experienced a decline, dropping to fifth place after previously holding the top rank in December 2024. This shift in rankings indicates a dynamic market where Pre-Roll products are gaining traction over Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
