.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Candela's performance across categories in Michigan reveals some intriguing trends. In the Flower category, Candela has shown a consistent upward trajectory, moving from 43rd place in August 2024 to 27th by November 2024. This is indicative of a strengthening presence in the market, supported by a steady increase in sales over these months. Conversely, their performance in the Pre-Roll category has seen a decline, dropping from 45th to 70th place over the same period, which suggests potential challenges or increased competition in this segment. Notably, Candela did not make it into the top 30 brands in the Concentrates category for most of the months, with only a brief appearance in August and October, signaling room for improvement or strategic adjustments in this area.
Examining the data further, the Flower category in Michigan is a standout for Candela, not just in terms of ranking but also in sales growth, which is a positive indicator of consumer preference or effective market strategies. The absence of top 30 rankings in the Concentrates category for September and November could suggest either a highly competitive market or a need for product innovation to capture consumer interest. Meanwhile, the downward trend in Pre-Roll rankings, despite being in the top 30 initially, could point to shifting consumer preferences or a need for enhanced marketing efforts. These insights suggest a mixed performance for Candela, with notable successes in some areas and challenges in others, highlighting the dynamic nature of the cannabis market in Michigan.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Candela has demonstrated a notable upward trajectory in its rankings from August to November 2024. Starting at 43rd place in August, Candela improved to 27th by November, indicating a positive trend in market presence. This improvement is significant when compared to competitors like Nature's Medicines and Glacier Cannabis, both of which experienced fluctuations, ultimately dropping out of the top 20 by November. Meanwhile, Heavyweight Heads maintained a stable position around the mid-20s, and Mooon Juice saw a slight decline. Despite the competitive pressure, Candela's consistent sales growth, particularly in October and November, suggests a strengthening brand loyalty and effective market strategies. This upward movement in rankings and sales positions Candela as a formidable player in Michigan's Flower market, warranting close attention from both consumers and competitors.
Notable Products
In November 2024, the top-performing product for Candela was Super Starfruit (3.5g) within the Flower category, climbing from rank 3 in October to rank 1, achieving sales of 5,958 units. Jungle Pie (3.5g) moved down to rank 2 from its previous top position in October, with sales slightly decreasing to 5,660 units. Lemon Lovestone (3.5g) debuted at rank 3, showing strong initial sales of 5,253 units. Munyunz (3.5g) held the fourth position, maintaining a stable presence in the market. GMO Crasher (3.5g) re-entered the rankings at position 5, following a dip in October, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
