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Nov-2024
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Overview
Market Insights Snapshot
Canna Crispy has shown variable performance across different states and categories over the recent months. In the Edible category in Oregon, the brand has experienced fluctuations in its ranking. Starting from 25th position in August 2024, it improved to 24th in September and further climbed to 22nd in October, before slipping back to 25th in November. This indicates a potential struggle to maintain a steady upward trajectory in a competitive market. The sales figures mirror this inconsistency, with a noticeable peak in October, suggesting that while the brand can capture consumer interest, sustaining it remains a challenge.
Interestingly, Canna Crispy's absence from the top 30 rankings in certain months in other states or categories highlights areas where the brand may need to focus its strategic efforts. This absence could be interpreted as a gap in market penetration or consumer engagement in those regions or product categories. The data suggests that while Canna Crispy has a foothold in the Oregon edible market, expanding its presence and maintaining consistent performance across other states could be crucial for future growth and stability. This uneven performance across regions underscores the importance of targeted marketing and perhaps product innovation to capture a broader consumer base.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Canna Crispy has experienced fluctuating rankings over the past few months, indicating a dynamic and challenging environment. In August 2024, Canna Crispy was ranked 25th, slightly improving to 24th in September, and further climbing to 22nd in October, before dropping back to 25th in November. This volatility suggests that while Canna Crispy has the potential to improve its market position, it faces stiff competition from brands like Golden and Tasty's (OR), which consistently rank higher. Notably, Golden has shown a steady upward trend, moving from 24th in August to 21st in October, before slightly falling to 23rd in November, while Tasty's (OR) maintained a relatively stable position within the top 24. Meanwhile, Pacific Wave experienced a significant drop from 19th in August to 27th in November, highlighting the competitive pressures within this category. Canna Crispy's sales figures reflect these ranking changes, with a notable dip in November, emphasizing the need for strategic adjustments to regain and sustain a higher market position.
Notable Products
In November 2024, the top-performing product for Canna Crispy was the Hybrid Chocolate Crispy Treat (100mg) in the Edible category, maintaining its rank at number 1 from August. The Indica Fruity Crispy Treat (100mg) rose to the second position, showing a significant increase in sales to 913 units. Meanwhile, the Indica Peanut Butter Chocolate Crispy Treats (100mg) dropped to third place, with sales of 636 units. The Sativa Strawberry Crispy Treats (100mg) debuted at fourth place with 377 sales, while the Hybrid Fruity Crispy Treat (100mg) entered the rankings in fifth place with 353 sales. These shifts highlight a dynamic change in consumer preferences towards fruity and hybrid flavors for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
