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Aug-2024
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Overview
Market Insights Snapshot
Canna Crispy has shown significant improvement in their performance within the Edible category in Oregon. Starting from a rank of 27 in May 2024, the brand has climbed steadily to reach the 18th position by August 2024. This upward trend is indicative of growing consumer preference and possibly effective marketing strategies. The consistent movement within the top 30 brands highlights a positive trajectory, suggesting that Canna Crispy is becoming a more prominent player in the Oregon edible market.
However, it is important to note that Canna Crispy's presence in other states and categories is not mentioned, implying that the brand may not be performing as well outside of Oregon or in other product segments. The absence of rankings in other states or categories could be seen as a limitation for the brand, indicating areas where there is potential for growth or need for strategic adjustments. The notable sales growth from $21,839 in May to $32,432 in August further underscores the brand's strengthening position in Oregon, but also points to the necessity of expanding this success into other regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Canna Crispy has shown a notable upward trajectory in rank and sales over the summer of 2024. Starting from a rank of 27 in May, Canna Crispy climbed to 18 by August, indicating a significant improvement in market presence. This upward movement contrasts with the performance of competitors such as Concrete Jungle, which fluctuated but remained within the top 20, and Junk, which experienced a slight decline from 16 to 17. Meanwhile, Tasty's (OR) saw a drop in rank from 14 to 18 before recovering to 16, and Pacific Wave managed to break into the top 20 by August. The consistent increase in Canna Crispy's rank, coupled with a steady rise in sales, suggests a growing consumer preference and effective marketing strategies, positioning it as a strong contender in the Oregon edible cannabis market.
Notable Products
In August 2024, the top-performing product for Canna Crispy was Sativa Fruity Crispy Treat (100mg) with notable sales of 1208 units, rising from the third position in July 2024. Indica Fruity Crispy Treat (100mg) secured the second spot, dropping from its consistent first place in June and July 2024. Hybrid Original Crispy Treat (100mg) made a significant entry at the third position, having not been ranked in June or July. Indica Original Rice Crispy Treat (100mg) debuted at the fourth position in August 2024. Indica Peanut Butter Chocolate Crispy Treats (100mg) maintained a stable presence, ranking fifth in August after missing the rankings in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
