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Jul-2024
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Overview
Market Insights Snapshot
Canna Farms has shown a noteworthy performance trajectory in the Saskatchewan market, particularly within the Concentrates category. In May 2024, the brand achieved a commendable 6th place ranking, a significant accomplishment given that it was not ranked in the top 30 in April 2024. This rise indicates a strong upward trend and suggests that Canna Farms is effectively capturing market share and consumer interest in this category. However, it is important to note that the brand did not maintain its position in the top 30 for June and July 2024, which suggests potential volatility or increased competition in the market.
The fluctuations in Canna Farms' rankings across the months highlight both the potential and challenges the brand faces in maintaining a stable position within the Saskatchewan market. The absence from the top 30 rankings in June and July could be seen as a setback, indicating areas for improvement in marketing strategies or product offerings. Despite this, the initial leap to 6th place in May demonstrates the brand's capability to achieve high rankings, suggesting that with consistent effort, Canna Farms could potentially regain and sustain a strong market presence.
Competitive Landscape
In the Saskatchewan concentrates market, Canna Farms experienced a notable absence from the top 20 brands from April to July 2024, indicating a significant challenge in maintaining its competitive position. During this period, Encore consistently held strong rankings, fluctuating between the 1st and 3rd positions, which underscores its dominance in the market. Meanwhile, Wagners maintained a solid 4th place in April, and Western Cannabis showed upward mobility, moving from 7th in May to 6th in June. Terra Labs also entered the top 20 in June and July, ranking 10th and 9th respectively. These shifts highlight the competitive pressures faced by Canna Farms and suggest a need for strategic adjustments to regain market share and improve rankings in the Saskatchewan concentrates category.
Notable Products
In July 2024, the top-performing product for Canna Farms was Blue Dream (3.5g) in the Flower category, maintaining its first-place rank from June despite a significant drop in sales to 71 units. BC Sativa Signature Series (7g) Flower emerged as the second top product, with notable sales of 67 units. BC Hash Rosin (1g) in the Concentrates category fell to third place, experiencing a decline from its previous second-place position in June. Girl Scout Cookies Pre-Roll (1g) secured the fourth rank, entering the top five for the first time. BC Live Rosin (0.5g) in the Concentrates category remained in fifth place, consistent with its prior ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
