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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Cannabals has shown notable resilience in the Edible category, maintaining a consistent presence within the top 15 rankings. Despite a slight dip in December 2024, where they fell to 11th place, they quickly rebounded to 10th in January 2025. This suggests a solid consumer base and effective sales strategies in the Edible segment. However, the Vapor Pens category tells a slightly different story, with Cannabals experiencing more fluctuations. Starting in October 2024 at rank 10, they dropped to 14th by December but managed to climb back to 12th in January 2025, indicating a potential volatility in consumer preferences or competitive pressures in this category.
Conversely, Cannabals' performance in the Pre-Roll category in New York has been less impressive, as they failed to secure a spot in the top 30 for October 2024. Although they made it to 49th in November and slightly improved to 48th in December, the drop to 71st in January 2025 highlights ongoing challenges. This suggests that Cannabals may need to reassess their strategies or offerings in the Pre-Roll market to better compete. The lack of top 30 presence in October could be seen as a significant area for improvement, especially when compared to their more stable performance in other categories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Cannabals experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 10th in October, Cannabals saw a dip to 12th in November and further to 14th in December, before recovering slightly to 12th in January. This movement reflects a dynamic market where competitors like Heavy Hitters and Brass Knuckles also experienced shifts in their rankings, with Heavy Hitters dropping from 8th to 13th and Brass Knuckles from 12th to 14th over the same period. Meanwhile, PAX showed a positive trend, climbing from 17th to 10th. This competitive volatility suggests that while Cannabals has maintained a relatively stable presence, it faces increasing pressure from brands like PAX, which are gaining traction. The sales trends indicate that Cannabals' performance, while consistent, may need strategic adjustments to regain and sustain higher rankings amidst such competitive dynamics.
Notable Products
In January 2025, Cannabals' top-performing product was the THC/CBN 1:1 Blueberry Dream Gummies 20-Pack (100mg THC, 100mg CBN) in the Edible category, maintaining its number one rank from previous months, with sales reaching 2382 units. The Purple Haze Distillate Disposable (1g) in the Vapor Pens category climbed from third place in December to second place in January, demonstrating a significant increase in sales. Super Lemon Haze Distillate Disposable (1g), also in the Vapor Pens category, rose from fifth to third place, indicating a growing popularity. The Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) dropped from second to fourth place, showing a decline in sales compared to previous months. Lastly, the Strawberry Kush Distillate Disposable (1g) entered the rankings at fifth place, suggesting a new interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
