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Jan-2025
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Overview
Market Insights Snapshot
In the Missouri market, Cannabis Inc has shown a varied performance across different product categories. In the Concentrates category, the brand has been struggling to maintain a strong foothold, as evidenced by its rankings slipping from 35th in October 2024 to 41st by January 2025. This decline in ranking is accompanied by a decrease in sales, illustrating challenges in maintaining market share in this category. Conversely, in the Tincture & Sublingual category, Cannabis Inc has had a notable presence, achieving a solid 4th place ranking in both December 2024 and January 2025. This consistency in the top rankings suggests a stronger performance and consumer preference for their tincture products within the state.
Looking at the broader trends, the absence of Cannabis Inc from the top 30 rankings in the Concentrates category for the months of November and December 2024 highlights a significant challenge for the brand in maintaining competitive positioning. This absence could be indicative of either increased competition or a shift in consumer preferences away from their offerings in this category. On the other hand, the consistent presence in the top 5 for Tincture & Sublingual products suggests a strategic opportunity for Cannabis Inc to further capitalize on its strengths and possibly expand its offerings or marketing efforts in this successful category. These insights provide a glimpse into the brand's performance dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Missouri, Cannabis Inc has shown notable progress, climbing to the 4th rank by December 2024 and maintaining this position into January 2025. This upward trajectory is significant, especially considering that Cannabis Inc was not in the top 20 prior to December 2024. The brand's rise is indicative of a successful strategy or product launch during this period. Meanwhile, Vlasic Labs has consistently held the 2nd rank, showcasing a strong market presence with relatively stable sales figures. Zen Cannabis also maintains a steady 3rd rank, although their sales have experienced a downward trend from October 2024 to January 2025. The entry of Cannabis Inc into the top ranks suggests a growing consumer preference or market penetration, potentially challenging the established positions of its competitors. This competitive shift highlights the dynamic nature of the Missouri market and the importance for Cannabis Inc to continue leveraging its momentum to capture more market share.
Notable Products
In January 2025, Cannabis Inc's top-performing product was the Rosin Extra Strength Tincture (300mg THC, 30ml) from the Tincture & Sublingual category, which ascended to the number one rank with notable sales of 271 units. This product had shown a consistent rise, moving from fourth in November 2024 to second in December 2024 before clinching the top spot. The Rosin Tincture (100mg THC, 30ml) followed closely, ranking second in January, having previously held the top position in December. Dammit Bobby Live Rosin (1g) made its debut in the rankings at third place, while Rum Ham Live Rosin (1g) maintained its third-place ranking from December. Premium Limoncello Live Rosin (1g) entered the January rankings at fourth, indicating a new interest in this concentrate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
