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Nov-2024
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Overview
Market Insights Snapshot
Cannalicious Labs has shown a consistent performance in the Michigan market, particularly in the Concentrates category. Over the past few months, the brand has maintained a strong presence, holding steady within the top 4 rankings, peaking at rank 3 in October 2024. This indicates a robust demand and consumer loyalty in this category. In contrast, their performance in the Vapor Pens category is less prominent, as they were not ranked in the top 30 in August 2024, but have shown slight improvement by November, reaching rank 90. This suggests potential growth opportunities or areas for strategic focus to enhance their standing in this category.
In the Edible category, Cannalicious Labs has also demonstrated upward mobility, moving from rank 16 in August 2024 to rank 12 by November 2024 in Michigan. This positive trend is complemented by increasing sales figures, indicating successful market strategies or product offerings that resonate with consumers. However, the absence of a top 30 ranking in the Vapor Pens category earlier in the year highlights a challenge that the brand might need to address to capture a larger market share. Overall, Cannalicious Labs shows strong performance in certain categories, with potential for growth in others, providing a mixed but promising outlook.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Cannalicious Labs has shown resilience and adaptability, maintaining a consistent rank around the top 4 over the past few months. Notably, in October 2024, Cannalicious Labs climbed to the 3rd position, briefly surpassing Traphouse Cannabis Co., which has been steadily improving its rank from 8th in August to 5th in November. Despite this brief advancement, Cannalicious Labs returned to the 4th position in November, indicating a competitive tussle with Wojo Co, which made a significant leap from 6th to 3rd place. Meanwhile, #Hash has consistently held the 2nd rank, showcasing a robust sales performance that has widened the gap with Cannalicious Labs. The entry of Ozone into the top 6 in November further intensifies the competition. These dynamics suggest that while Cannalicious Labs remains a strong player, it faces increasing pressure from both established and emerging brands, necessitating strategic initiatives to bolster its market position.
Notable Products
In November 2024, Cannalicious Labs' top-performing product remained the Watermelon Rest RSO High Dose Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking for four consecutive months, with notable sales reaching 13,866 units. The Mixed Berry RSO Rest Gummies 10-Pack (200mg) also held steady in the second position, showing a significant increase in sales to 11,066 units from the previous month. Recovery - Mango RSO Gummies 10-Pack (200mg) consistently secured the third spot over the months, reflecting a steady demand with a rise in sales to 8,559 units. The Recovery - Pear RSO Gummies 10-Pack (200mg) improved its ranking to fourth place in November, marking an upward trend from its fifth position in the prior months. Notably, the CBD/THC 1:1 Rest RSO Dart (1g) debuted in the rankings at fifth place, indicating a growing interest in concentrate products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
