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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, Cannalicious Labs has shown a commendable performance in the Concentrates category. The brand maintained a consistent presence in the top five, with a slight dip in December 2024, moving from the third to the fifth position. This indicates a strong foothold in this category, although the slight drop in the last month of the year suggests increased competition or seasonal fluctuations. Despite this, their sales figures remained robust, reflecting a resilient consumer base. The brand's ability to stay within the top five throughout the fall and early winter months showcases its strong market presence and consumer loyalty in the state.
Conversely, Cannalicious Labs faced more challenges in the Edible category in Michigan. While they managed to improve their ranking slightly from September to November 2024, moving from 14th to 13th place, December saw a notable drop to 17th. This indicates potential issues with either product offerings or market strategy, as they failed to maintain their position within the top 15. The decrease in rank, coupled with a decline in sales for December, suggests that Cannalicious Labs may need to reassess their approach in the Edible category to regain lost ground and improve their standing in the upcoming months. This movement highlights the competitive nature of the Edible market and the importance of strategic adjustments to maintain relevance and growth.
Competitive Landscape
In the competitive landscape of Michigan's concentrates market, Cannalicious Labs has demonstrated resilience and adaptability, maintaining a strong presence despite fluctuating ranks. As of December 2024, Cannalicious Labs ranked fifth, a slight decline from its third position in October, indicating competitive pressures. Notably, Wojo Co consistently outperformed Cannalicious Labs, securing the third spot in both November and December. Meanwhile, Traphouse Cannabis Co. showed remarkable growth, climbing from the eighth position in September to fourth in December, surpassing Cannalicious Labs in November. Conversely, Common Citizen experienced a downward trend, dropping from third in September to sixth by December, which may have provided some buffer for Cannalicious Labs' sales. Despite these shifts, Cannalicious Labs' sales remained relatively stable, suggesting a loyal customer base and effective market strategies that could be further leveraged to regain higher rankings.
Notable Products
In December 2024, the top-performing product for Cannalicious Labs was the Watermelon Rest RSO High Dose Gummies 10-Pack (200mg) in the Edible category, maintaining its rank at number one for four consecutive months despite a decrease in sales to 9160 units. The Mixed Berry RSO Rest Gummies 10-Pack (200mg) also held steady in the second position, continuing its consistent performance with sales figures slightly lower than previous months. The Recovery - Mango RSO Gummies 10-Pack (200mg) remained third, showing stability in its ranking across the months. The Recovery RSO Dart (1g) improved its position to fourth place in December, moving up from fifth in November. Conversely, the Original RSO Dart (1g) experienced a drop from fourth to fifth place, reflecting a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
